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Shortlist 2025

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  • THE AWARDS
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wdt_ID Category Entry ID Brand Name Entry Title
1 AUTOMOTIVE – VEHICLES & AFTERMARKET E-5815-170 FROM LOSING GROUND TO CULTURAL CROWN: THE FEEL PATROL COMEBACK NISSAN MIDDLE EAST
2 AUTOMOTIVE – VEHICLES & AFTERMARKET E-5578-618 THE MID-LIFE CHECK HARLEY-DAVIDSON
3 AUTOMOTIVE – VEHICLES & AFTERMARKET E-5845-209 THE RED CAR CHEVROLET
4 AUTOMOTIVE – VEHICLES & AFTERMARKET E-5732-477 WHOEVER DIDN'T BUY IT, BOUGHT IT MG EGYPT
5 BEAUTY, FRAGRANCES & FASHION E-5536-161 GARNIER MICELLAR WATER: THE MYTH-BUSTING SUPERHERO! GARNIER
6 BANKING, FINANCE, AND INSURANCE E-5568-485 LATE FOR A REASON BARQ
7 BANKING, FINANCE, AND INSURANCE E-5811-475 NO HABIBI BANQUE MISR
8 BANKING, FINANCE, AND INSURANCE E-5836-601 THOSE TOO TASAHEEL
9 BANKING, FINANCE, AND INSURANCE E-5607-276 YOU CAN'T FINTECH WITH US COMMERCIAL INTERNATIONAL BANK
10 BEVERAGES NON- ALCOHOL E-6261-947 BIKEIFI “THIS IS WHAT I WANT” NESCAFÉ RTD (READY TO DRINK)
11 BEVERAGES NON- ALCOHOL E-6076-816 KARAK YANI RAINBOW RAINBOW
12 BEVERAGES NON- ALCOHOL E-5654-607 MOURNING MORNING COFFEE NESCAFÉ
13 BEVERAGES NON- ALCOHOL E-6030-639 TRIGGER MUG RABEA TEA
14 BRAND INTEGRATION & ENTERTAINMENT PARTNERSHIPS E-5984-528 A PLAYGROUND FOR PARENTS TOO YAS ISLAND
15 BRAND INTEGRATION & ENTERTAINMENT PARTNERSHIPS E-5912-533 BEYTI'S FAMILY BLEND BEYTI
16 BRAND INTEGRATION & ENTERTAINMENT PARTNERSHIPS E-5993-002 DAQOOS SERIES SUBWAY UAE
17 BRAND INTEGRATION & ENTERTAINMENT PARTNERSHIPS E-6085-178 FLAMIN' HOT SCREAMIN SRIRACHA FLAMIN' HOT
18 BRAND INTEGRATION & ENTERTAINMENT PARTNERSHIPS E-5897-023 FROM AISLE TO ARENA ALMARAI
19 BRAND INTEGRATION & ENTERTAINMENT PARTNERSHIPS E-5779-504 PLACING HEALTH IN POP CULTURE DOLIPRANE & TELFAST
20 BRAND INTEGRATION & ENTERTAINMENT PARTNERSHIPS E-6151-995 REXONA SAFF REXONA
21 BRAND INTEGRATION & ENTERTAINMENT PARTNERSHIPS E-5684-183 SUNSILK x AGT SUNSILK
22 BRAND INTEGRATION & ENTERTAINMENT PARTNERSHIPS E-6101-334 THE NON-SPONSORED EMOTIONAL SPONSORSHIP OF RAMADAN ALMARAI
23 BRAND INTEGRATION & ENTERTAINMENT PARTNERSHIPS E-6190-720 XSTREAM - ONE DOOR TO ALL WORLDS YOU LOVE MOBILY
24 BRAND INTEGRATION & ENTERTAINMENT PARTNERSHIPS E-5990-138 YAS ISLAND - WHAT CAN'T WE DO? YAS ISLAND
25 BRANDED CONTENT & ENTERTAINMENT E-5668-631 BRING YOUR A GAME SAMSUNG
26 BRANDED CONTENT & ENTERTAINMENT E-5700-463 DON'T LOOK DOWN FIXBY
27 BRANDED CONTENT & ENTERTAINMENT E-5813-351 FALLING IN LOVE WITH CITY CENTRE MAJID AL FUTTAIM
28 BRANDED CONTENT & ENTERTAINMENT E-5649-243 NYX FACE GLUE WITH SAFA NYX
29 BRANDED CONTENT & ENTERTAINMENT E-5869-325 OMO DARE TO STAIN OMO
30 BRANDED CONTENT & ENTERTAINMENT E-6019-675 SCD - NEURAL MURALS EXPERIENCE ABU DHABI
31 BRANDED CONTENT & ENTERTAINMENT E-5942-580 THE CURRENCY OF HAPPINESS SENSODYNE
32 BRANDED CONTENT & ENTERTAINMENT E-5780-515 THE SOUND OF JOY: HOW MCDONALD’S MCCRISPY RULED THE ROOST MCDONALD'S
33 BRANDED CONTENT & ENTERTAINMENT E-5788-576 WHOEVER DIDN'T BUY IT, BOUGHT IT MG EGYPT
34 BRANDED CONTENT & ENTERTAINMENT E-6187-188 XSTREAM - ONE DOOR TO ALL WORLDS YOU LOVE MOBILY
35 BUSINESS-TO-BUSINESS – PRODUCTS E-5702-637 DON'T LOOK DOWN FIXBY
36 BUSINESS-TO-BUSINESS – PRODUCTS E-5522-974 RECIPE FOR CHANGE PUCK
37 BUSINESS-TO-BUSINESS – PRODUCTS E-5841-622 THE BLUE MEN du
38 BUSINESS-TO-BUSINESS – PRODUCTS E-6060-814 URVENTURES: FLEET REIMAGINED AS FUTURE CAPITAL ARABIAN AUTOMOBILES COMPANY (AW ROSTAMANI)
39 BUSINESS/ PRODUCT/ SERVICE INNOVATION E-6170-021 BRINGING NEW ZEALAND TASTE TO EVERY HOME GANNA
40 BUSINESS/ PRODUCT/ SERVICE INNOVATION E-5953-623 “SAY YES TO LESS” ALOSRA FITNESS SUGAR
41 CORPORATE REPUTATION E-5646-729 I AM LOVIN’ IT … AGAIN MCDONALD'S
42 CORPORATE REPUTATION E-6122-949 SAUDI STORIES TIKTOK
43 CORPORATE REPUTATION E-5581-739 THE MID-LIFE CHECK HARLEY-DAVIDSON
44 CORPORATE REPUTATION E-5958-099 THE PIF EFFECT PUBLIC INVESTMENT FUND (PIF)
45 CRISIS RESPONSE/CRITICAL PIVOT E-5645-563 I AM LOVIN’ IT … AGAIN MCDONALD'S
46 CRISIS RESPONSE/CRITICAL PIVOT E-5523-725 RECIPE FOR CHANGE PUCK
47 DATA DRIVEN E-6046-257 EMOTION ENGINEERED: HOW DATA DROVE PATROL BACK TO #1 NISSAN MIDDLE EAST
48 DATA DRIVEN E-6100-018 THE NON-SPONSORED EMOTIONAL SPONSORSHIP OF RAMADAN ALMARAI
49 DAVID VS GOLIATH E-6137-246 HOW 1000 BLESSINGS DELIVERED UNPRECEDENTED EFFECTIVENESS DOLIPRANE
50 DAVID VS GOLIATH E-5597-741 STING - ALERT PEOPLE STING
51 DAVID VS GOLIATH E-5629-674 TO ALL MAPS OF THE PAST: THANK YOU AND GOODBYE! BALADY+
52 DELIVERY SERVICES E-5567-452 JUGMENT DAY FLOWARD
53 DELIVERY SERVICES E-5717-364 TALABAT PUT THE GENIE OUT OF BUSINESS TALABAT EGYPT
54 DIGITAL COMMERCE E-5716-139 TALABAT PUT THE GENIE OUT OF BUSINESS TALABAT EGYPT
55 ENTERTAINMENT & SPORTS E-5764-940 FOOTBALL MOVES US: FROM SONIC TO ANTHEM SHAHID
56 ENTERTAINMENT & SPORTS E-5638-095 THE IMAGINATION STATION LEGO
57 EXPERIENTIAL COMMERCIAL MARKETING E-6204-198 CADBURY DAIRY MILK DIWALI CADBURY
58 EXPERIENTIAL MARKETING: DIGITAL E-6026-814 DORITOS LOADED CAMPAIGN DORITOS
59 EXPERIENTIAL MARKETING: HYBRID E-6149-407 AXE X EWC AXE
60 EXPERIENTIAL MARKETING: HYBRID E-6200-842 CADBURY DAIRY MILK MISSION BARS CADBURY
61 EXPERIENTIAL MARKETING: HYBRID E-5933-567 HARDEE'S FC FIRST-TIME FASTERS CLUB HARDEE'S
62 EXPERIENTIAL MARKETING: HYBRID E-5937-044 JUST JIF YOUR KICKS JIF
63 EXPERIENTIAL MARKETING: HYBRID E-6196-839 O COLLECTION OREO
64 EXPERIENTIAL MARKETING: HYBRID E-6260-358 THE IMAGINATION STATION LEGO
65 EXPERIENTIAL MARKETING: LIVE E-5699-173 DON'T LOOK DOWN FIXBY
66 FAMILIES & CHILDREN E-5831-188 FALLING IN LOVE WITH CITY CENTRE MAJID AL FUTTAIM
67 FAMILIES & CHILDREN E-6023-836 FROM SCREENS TO SAFARIS: FRIENDS OF THE WILD DUBAI SAFARI PARK
68 FAMILIES & CHILDREN E-5805-462 KINDER JOY & THE SECRET OF NEVER OUTGROWING MAGIC KINDER
69 FAMILIES & CHILDREN E-5822-466 MOUSSY MOVES EAST SODIC
70 FAMILIES & CHILDREN E-5774-107 VOICES OF LOVE BABYJOY MIDDLE EAST
71 FOOD E-5978-335 CHIPSAWITCH CHIPSY
72 FOOD E-5952-174 DAQOOS SERIES SUBWAY UAE
73 FOOD E-6246-291 HERFYxDORITOSxJAHEZ HERFY FOODS
74 FOOD E-6016-104 RAMADAN LIKE A PRO SADIA
75 FOOD E-5521-196 RECIPE FOR CHANGE PUCK
76 GOVERNMENT & PUBLIC SERVICE E-6182-472 BUILDING THE DIFFERENCE CAMPAIGN ROSHN GROUP
77 GOVERNMENT & PUBLIC SERVICE E-6253-340 COMPLIANCE CAMPAIGN LI’ANHA BALADI (BECAUSE IT’S MY COUNTRY) GOVERNMENT & PUBLIC SERVICE
78 HEALTHCARE SERVICES & HEALTHCARE OTC E-5590-995 THE AMATEUR ANTI-DOPING TEST TESTICULAR CANCER SOCIETY
79 HOME FURNISHINGS & HOUSEHOLD SUPPLIES & SERVICES E-5602-752 ART OF STAINS OMO
80 HOME FURNISHINGS & HOUSEHOLD SUPPLIES & SERVICES E-5934-195 JUST JIF YOUR KICKS JIF
81 HOME FURNISHINGS & HOUSEHOLD SUPPLIES & SERVICES E-5962-490 OMO X NOON- FASTEST DETERGENT MEETS FASTEST DELIVERY OMO
82 INFLUENCER MARKETING E-5913-907 BEYTI'S FAMILY BLEND BEYTI
83 INFLUENCER MARKETING E-5538-962 GARNIER MICELLAR WATER: THE MYTH-BUSTING SUPERHERO! GARNIER
84 INFLUENCER MARKETING E-5936-869 JUST JIF YOUR KICKS JIF
85 INFLUENCER MARKETING E-5734-248 SPOTIFY DATA SAVER SPOTIFY
86 INFLUENCER MARKETING E-6018-356 STREET BITES WITH SHAQ EXPERIENCE ABU DHABI
87 INFLUENCER MARKETING E-5682-628 SUNSILK RAMADAN SERIES SUNSILK
88 INFLUENCER MARKETING E-5943-348 THE CURRENCY OF HAPPINESS SENSODYNE
89 INFLUENCER MARKETING E-5989-041 YAS ISLAND - WHAT CAN'T WE DO? YAS ISLAND
90 INTERNET & TELECOM E-6094-835 #LIMITSCREENTIME ZAIN GROUP
91 INTERNET & TELECOM E-6188-800 XSTREAM - ONE DOOR TO ALL WORLDS YOU LOVE MOBILY
92 MARKETING DISRUPTORS E-6264-586 BIKEIFI “THAT’S WHAT I WANT” NESCAFÉ RTD (READY TO DRINK)
93 MARKETING DISRUPTORS E-5966-091 DAMAC ISLANDS DAMAC PROPERTIES
94 MARKETING DISRUPTORS E-5730-883 EPIC ORIGINALS: THE SEAL OF IMPACT SHAHID
95 MARKETING DISRUPTORS E-5750-324 MOURNING MORNING COFFEE NESCAFÉ
96 MARKETING DISRUPTORS E-5795-022 RELATIONSHIP STATUS: CILANTROCATED CILANTRO
97 MARKETING DISRUPTORS E-6244-042 SAKANI IS NOW FOR EVERYONE NHC - NATIONAL HOUSING COMPANY
98 MARKETING DISRUPTORS E-6038-716 URVENTURES: FLEET REIMAGINED AS FUTURE CAPITAL ARABIAN AUTOMOBILES COMPANY (AW ROSTAMANI)
99 MARKETING DISRUPTORS E-5956-491 WHEN BIRTH SKIPS A STEP ENTEROGERMINA
100 MARKETING DISRUPTORS E-5789-802 WHOEVER DIDN'T BUY IT, BOUGHT IT MG EGYPT
Category Entry ID

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