| 1 |
ARTIFICIAL INTELLIGENCE (AI) |
AnNahar |
AnNahar - The New President |
| 2 |
ARTIFICIAL INTELLIGENCE (AI) |
Alwaleed Philanthropies |
ATLAI - The First Public AI Reporter |
| 3 |
ARTIFICIAL INTELLIGENCE (AI) |
Philadelphia |
ChefGPT |
| 4 |
ARTIFICIAL INTELLIGENCE (AI) |
Nissan |
Test Drive Test Life |
| 5 |
ARTIFICIAL INTELLIGENCE (AI) |
Panadol |
The Pain Relief A.I. Paintings |
| 6 |
ARTIFICIAL INTELLIGENCE (AI) |
Chupa Chups |
World of Lollipops with AI |
| 7 |
AUTOMOTIVE – VEHICLES & AFTERMARKET |
Cadillac |
Garage Gems |
| 8 |
AUTOMOTIVE – VEHICLES & AFTERMARKET |
Nissan |
Keep Asking Why |
| 9 |
AUTOMOTIVE – VEHICLES & AFTERMARKET |
Cadillac |
Maseerat Cadillac: Gamifying the Saudi National Day Parade |
| 10 |
AUTOMOTIVE – VEHICLES & AFTERMARKET |
Nissan |
Nissan X-Trail |
| 11 |
AUTOMOTIVE – VEHICLES & AFTERMARKET |
Jeep Wrangler |
Original Copies |
| 12 |
AUTOMOTIVE – VEHICLES & AFTERMARKET |
Chevrolet |
Selling the Best Car from the Worst Seat |
| 13 |
BANKING, FINANCE, AND INSURANCE |
Mashreq |
Cards of Hope |
| 14 |
BANKING, FINANCE, AND INSURANCE |
Halan |
Halan Means Immediately! |
| 15 |
BANKING, FINANCE, AND INSURANCE |
Mastercard |
Mastercard's Gen-Z Legendary Play |
| 16 |
BANKING, FINANCE, AND INSURANCE |
Emirates NBD |
Report Fraud: Fraudsters Won't Survive |
| 17 |
BANKING, FINANCE, AND INSURANCE |
e& money |
The e& Eidiya |
| 18 |
BANKING, FINANCE, AND INSURANCE |
EGBANK - Egyptian Gulf Bank |
The Forsaken Freelancer |
| 19 |
BEAUTY, FRAGRANCES & FASHION |
NIVEA |
Exposure Control |
| 20 |
BEAUTY, FRAGRANCES & FASHION |
Garnier |
Garnier Ramadaniyaat |
| 21 |
BEAUTY, FRAGRANCES & FASHION |
Glow & Lovely |
Glow & Lovely | Gold Coin |
| 22 |
BEVERAGES |
Rockstar |
Dous |
| 23 |
BEVERAGES |
Nescafe 3in1 |
Go Big or Go Small |
| 24 |
BEVERAGES |
Fonterra - Anchor Milk |
Good Milk Campaign |
| 25 |
BEVERAGES |
Lipton |
Lipton Ice Tea - Zero Fear of Change |
| 26 |
BEVERAGES |
Lipton |
Lipton Quality Connection Campaign |
| 27 |
BEVERAGES |
Almarai |
The First Milk Motto |
| 28 |
BEVERAGES |
Pepsi |
Thirst for Firsts |
| 29 |
BEVERAGES |
Rani |
We Shake The World |
| 30 |
BRAND INTEGRATION & ENTERTAINMENT PARTNERSHIPS |
General Entertainment Authority |
Can't Lose This Fight |
| 31 |
BRAND INTEGRATION & ENTERTAINMENT PARTNERSHIPS |
JIF |
Celebrating the Joy of Cleaning |
| 32 |
BRAND INTEGRATION & ENTERTAINMENT PARTNERSHIPS |
Garnier |
Garnier Ramadaniyaat |
| 33 |
BRAND INTEGRATION & ENTERTAINMENT PARTNERSHIPS |
Hungerstation |
Hungerstation X Fananees |
| 34 |
BRAND INTEGRATION & ENTERTAINMENT PARTNERSHIPS |
KFC |
KFC x Cheetos: Double the Finger Lickin’ Goodness |
| 35 |
BRAND INTEGRATION & ENTERTAINMENT PARTNERSHIPS |
Cadillac |
Maseerat Cadillac: Gamifying the Saudi National Day Parade |
| 36 |
BRAND INTEGRATION & ENTERTAINMENT PARTNERSHIPS |
Oreo |
Oreo X Monopoly: Bringing Back Family Game Time |
| 37 |
BRAND INTEGRATION & ENTERTAINMENT PARTNERSHIPS |
Yas Island |
Roll Like Ryan Reynolds |
| 38 |
BRAND INTEGRATION & ENTERTAINMENT PARTNERSHIPS |
Vodafone Oman |
Sounds of the Stands |
| 39 |
BRAND INTEGRATION & ENTERTAINMENT PARTNERSHIPS |
Mastercard |
The Priceless Clan |
| 40 |
BRAND INTEGRATION & ENTERTAINMENT PARTNERSHIPS |
Yas Island |
Yas Island. Home of Carefree Friendship. |
| 41 |
BRANDED CONTENT & ENTERTAINMENT |
Garnier Fast Clear |
Acne Decoded: Show Your True Nature With Garnier |
| 42 |
BRANDED CONTENT & ENTERTAINMENT |
JIF |
Celebrating the Joy of Cleaning |
| 43 |
BRANDED CONTENT & ENTERTAINMENT |
Dosy Bikes |
Fear |
| 44 |
BRANDED CONTENT & ENTERTAINMENT |
Samsung |
Flippin' Possible |
| 45 |
BRANDED CONTENT & ENTERTAINMENT |
Garnier |
Garnier Ramadaniyaat |
| 46 |
BRANDED CONTENT & ENTERTAINMENT |
Heinz |
Ketchup Insurance |
| 47 |
BRANDED CONTENT & ENTERTAINMENT |
Saudi Sports for All Federation |
Moving the Nation Without Moving the Budget |
| 48 |
BRANDED CONTENT & ENTERTAINMENT |
Comfort |
Ramadan Royal Amber Limited Edition |
| 49 |
BRANDED CONTENT & ENTERTAINMENT |
Shahid |
Reinventing Cast Interviews: How Ne'ma El Avoccato Dominated Ramadan |
| 50 |
BRANDED CONTENT & ENTERTAINMENT |
Yas Island |
Saving Parents from, “I’M BORED!" |
| 51 |
BRANDED CONTENT & ENTERTAINMENT |
Palm Hills Developments |
Searching for Salma |
| 52 |
BRANDED CONTENT & ENTERTAINMENT |
Saudi Sports for All Federation |
Small Step for Man, a Giant Transformation for the Nation |
| 53 |
BRANDED CONTENT & ENTERTAINMENT |
e& |
Smart Home Tech = Smart Living |
| 54 |
BRANDED CONTENT & ENTERTAINMENT |
Talabat |
Talabat Eat Watching |
| 55 |
BUSINESS-TO-BUSINESS – PRODUCTS & SERVICES |
du |
“Who are the Blue Men?” |
| 56 |
BUSINESS-TO-BUSINESS – PRODUCTS & SERVICES |
e& money |
Cardverts |
| 57 |
BUSINESS-TO-BUSINESS – PRODUCTS & SERVICES |
Omantel |
Maqroo: The First Arabic Font for Dyslexia |
| 58 |
BUSINESS-TO-BUSINESS – PRODUCTS & SERVICES |
stc |
Root of Connectivity |
| 59 |
BUSINESS-TO-BUSINESS – PRODUCTS & SERVICES |
Puck |
Selfless Shelves |
| 60 |
BUSINESS-TO-BUSINESS – PRODUCTS & SERVICES |
Sixieme Son |
Sound Affects |
| 61 |
BUSINESS-TO-BUSINESS – PRODUCTS & SERVICES |
e& |
Take your Business Forward |
| 62 |
BUSINESS-TO-BUSINESS – PRODUCTS & SERVICES |
Basata |
The Outcasted Kiosk |
| 63 |
CORPORATE REPUTATION |
Emkan |
Don’t Finance What You Don’t Need |
| 64 |
CORPORATE REPUTATION |
Chevrolet |
Entertaining Young Drivers Into Driving More Safely |
| 65 |
CORPORATE REPUTATION |
Dosy Bikes |
Fear |
| 66 |
CORPORATE REPUTATION |
Saudi Ministry of Sport |
Get Moving Get Ahead |
| 67 |
CORPORATE REPUTATION |
Nissan |
Keep Asking Why |
| 68 |
CORPORATE REPUTATION |
SAUDIA |
Rihla (Journey) |
| 69 |
CORPORATE REPUTATION |
Puck |
Selfless Shelves |
| 70 |
CORPORATE REPUTATION |
VISA |
Small Steps |
| 71 |
CORPORATE REPUTATION |
Home Centre |
The Homecoming Initiative |
| 72 |
CRISIS RESPONSE / CRITICAL PIVOT |
Mashreq |
Cards of Hope |
| 73 |
CRISIS RESPONSE / CRITICAL PIVOT |
Nescafe 3in1 |
Go Big or Go Small |
| 74 |
CRISIS RESPONSE / CRITICAL PIVOT |
Puck |
Selfless Shelves |
| 75 |
CRISIS RESPONSE / CRITICAL PIVOT |
Home Centre |
The Homecoming Initiative |
| 76 |
DATA DRIVEN |
e& money |
Cardverts |
| 77 |
DATA DRIVEN |
Etihad Airways |
Etihad Airways - The Black Friday Takeover |
| 78 |
DATA DRIVEN |
Kinokuniya |
The Offset Boxsets |
| 79 |
DAVID VS GOLIATH |
Doliprane |
1000 x Safety |
| 80 |
DAVID VS GOLIATH |
Temmy's |
Breakfast we Agree on |
| 81 |
DAVID VS GOLIATH |
Lipton |
Lipton Ice Tea - Zero Fear of Change |
| 82 |
DAVID VS GOLIATH |
Virgin Mobile UAE |
Made For You |
| 83 |
DAVID VS GOLIATH |
Dabur Herb’l Toothpaste |
Oops Goliath! |
| 84 |
DAVID VS GOLIATH |
Puma |
Puma's SPF: Sun Protected Fans |
| 85 |
DAVID VS GOLIATH |
Dosy |
Ride to Freedom |
| 86 |
DAVID VS GOLIATH |
Shawarmer |
Shawarmer: More Than Just A Regular Shawarma |
| 87 |
DAVID VS GOLIATH |
Apparel Group - Skechers |
Skechers Hajj Collection |
| 88 |
DAVID VS GOLIATH |
BYD |
The Future is Now |
| 89 |
DAVID VS GOLIATH |
Protype Studio |
Zael: The Disappearing Font |
| 90 |
DIGITAL COMMERCE |
Pizza Hut |
Pay with your Trend |
| 91 |
DIGITAL COMMERCE |
OMO |
Power Up Your Wash: OMO’s Digital Commerce Success Story |
| 92 |
DIGITAL COMMERCE |
Yas Island |
Saving Parents from, “I’M BORED!" |
| 93 |
DIGITAL COMMERCE |
KFC |
Winner Winner, Chicken Dinner |
| 94 |
DIGITAL COMMERCE |
Protype Studio |
Zael: The Disappearing Font |
| 95 |
ELECTRONICS |
Samsung |
Flippin' Possible |
| 96 |
ELECTRONICS |
Samsung |
Try Galaxy Fold Experience |
| 97 |
ENTERTAINMENT & SPORTS |
General Entertainment Authority |
5 vs 5 |
| 98 |
ENTERTAINMENT & SPORTS |
Asharq Discovery |
Dark Minds Launch Campaign |
| 99 |
ENTERTAINMENT & SPORTS |
General Entertainment Authority |
Knockout Chaos |
| 100 |
ENTERTAINMENT & SPORTS |
Orange Egypt for Telecommunications |
Orange - Whatever is Lucky |
