Currently heading up Integrated Campaigns and Digital Marketing for the Commercial Banking vertical for HSBC in the MENA region, I began my career in advertising with Lowe, and later managed one of India’s leading beer & lifestyle brand, Kingfisher. When I’m not at work, you can find me vociferously consuming movies and comic books.
As a leader behind the PHD mantra, ‘Finding a Better Way’, General Manager, Luca Allam has been at the forefront to driving innovation for the agency and establishing a new level of competition for the industry at large. Luca’s 10-year career comprises expertise on the integration of digital and offline media approaches, and the promotion of Source, PHD’s global operating […]