Juan Jose de la Torre (J.J.) is IBM’s Digital Transformation Leader for Middle East and Africa, from where he helps IBM clients to embrace digital technologies to create new transformative customer experiences. JJ is a telco, media and digital senior…

Currently heading up Integrated Campaigns and Digital Marketing for the Commercial Banking vertical for HSBC in the MENA region, I began my career in advertising with Lowe, and later managed one of India’s leading beer & lifestyle brand, Kingfisher. When…