Recently whitening toothpastes have been soaring within the market; other brands have all launched their whitening variants and have been competing ever since. Whitening category is largely cosmetic, luring consumers with emotional hopes. However, consumers have been unaware of how abrasive whitening toothpastes can be. Hence, causing sensitivity. True White was a unique opportunity to […]

This case study charts the successful launch of Lurpak Cooks Range, to a consumer who didn’t have a clue how to use the products, and who were timid when it came to experimenting with food. The approach was rooted in translating global creative asserts to the local audience, supported by a solid understanding of consumer […]