Link took the initiative to invest in a new infrastructure that will rid all egyptians from slow internet. But how can we communicate such news to our target who blocks any interrupting content? we knew we had a challenge.. with…

#Therewillbehaters is a story about disrupting the conventions of football advertising by turning ‘hate’ into a product feature. We took on the social media trolls and converted them into our cause whilst selling our shiny new boots.