Bronze 2015
Geo Plan
Best Use of Social Media
Category: Best Use of Social Media
Client: Mobinil
Brand Name: Link
Lead Agency: FP7/CAI
Link took the initiative to invest in a new infrastructure that will rid all egyptians from slow internet. But how can we communicate such news to our target who blocks any interrupting content?
we knew we had a challenge.. with an easy skip button, our target blocks everything
so based on the top keywords egyptians search for on youtube, we’ve customized our pre-roll ads to fit our target’s customized entertainment.
Credits
Ahmed Hafez Youness, Executive Creative Director
Moemen El Siwi, Senior Graphic Designer
Rana Khairy, Copywriter
Sondos Effat, Group Account Director
Raghda El Maghrabi, Account Director
Ramy Raafat, Senior Account Executive
Umar Achraf, Digital Account Manager
Yahia Hashem, Senior Project Executive