Stand Up and Make a Change
MENA Effie

Stand Up and Make a Change

We needed  to convince Egyptian teen girls that pads can improve their lives: Stand Up and Make a Change, without worrying about protection.  Whether on TV, in-store or online, our campaign aimed at inspiring them to pursue their ambitions.  Influencers…
Read More
Those days are over
MENA Effie

Those days are over

Kotex released a new sanitary pad. Girls rejected the quality and the packaging. They used social media to express their dissatisfaction, resulting in 45% drop in sales and a drop in equity. Our challenge: Regain their trust with $40,000 &…
Read More