Bronze 2015
There Will Be Haters
Best Use of Social Media
Category: Best Use of Social Media
Client: adidas Emerging Markets
Brand Name: adidas
Lead Agency: Starcom MediaVest Group
#Therewillbehaters is a story about disrupting the conventions of football advertising by turning ‘hate’ into a product feature. We took on the social media trolls and converted them into our cause whilst selling our shiny new boots.
Credits
Pauline Rady, Media Director
Javier Bravo, Media Director
Milad Samia, Senior Media Manager
Wesam Ayyash, Media Manager
Marc Zahra, Senior Media Executive
Telal Ali, Social Media Executive