To win the battle of attention for the launch of its Xperia Z3 flagship phone, Sony left the battlefield vs. the giants and created The Worldâ€™s First Underwater Store.
Hundreds visited the store – from tech influencers, to the press and the public. In-store Wi-Fi let visitors tweet, record videos and share their experiences live.
- $4,500,000+ worldwide earned media across 80 countries
- 5,250,000+ social media video views
- 225,000+ Facebook Likes
- +21% Twitter followers
- +4 points increase in brand preference
- 91% positive brand sentiment score
- 115% sales increase over targets