The Xperia Aquatech Store – The World’s First Underwater Store

To win the battle of attention for the launch of its Xperia Z3 flagship phone, Sony left the battlefield vs. the giants and created The World’s First Underwater Store.

Hundreds visited the store – from tech influencers, to the press and the public. In-store Wi-Fi let visitors tweet, record videos and share their experiences live.

• $4,500,000+ worldwide earned media across 80 countries
• 5,250,000+ social media video views
• 225,000+ Facebook Likes
• +21% Twitter followers
• +4 points increase in brand preference
• 91% positive brand sentiment score
• 115% sales increase over targets

Credits

Paul Banham, Executive Creative Director
Mo Aram, Art Director
Chris Booth, Copywriter
Karl Uhlemann, General Manager Business Unit
Tahaab Rais, Head of Insights and Strategic Planning
Sameer Islam, Senior Strategic Planner
Aakriti Goel, Senior Strategic Planner
Alston D’sa, Account Manager
Erol Salcinovic, Kuba Skowronksi, Sameer Ketkar, Senior design team
Khaled Hamza, Head of Creative Services