Gold 2015
The Performer
Automotive
Category: Automotive – Vehicles & Aftermarket
Client: Fiat Chrysler Automobiles Middle East
Brand Name: Chrysler Middle East
Lead Agency: Publicis ME, Dubai
The Performer campaign turned the Chrysler 300 into a musical instrument.  The integrated idea included a compelling 5 part TV campaign exploring, identifying and sampling the sounds of the Chrysler 300C.  Technology led ideas included the region’s first playable posters and the world’s first retargetable print insert.  On YouTube and the Google Network users could play the car’s sounds using their smartphone as a piano keyboard.  The sampled sounds of the Chrysler 300C were mastered into a professional software musical instrument and sent to music producers as a direct mailing.
Credits
Alex Brunori, Regional Executive Creative Director
Charles Eddy, Client Services Director
Arvind Krishnan, Creative Director
Avinash Namadhari, Associate Creative Director
Hani Tayeh, Associate Account Director
Zack Mathew, Head of Marketing Communications & PR
Sulann D’Souza, Lead for Marketing Communications & PR