The New National Anthem Edition - MENA Effie
MENA Effie Awards

Gold 2021

The New National Anthem Edition

Category: Brand Experience

Brand Name: An Nahar Newspaper

Lead Agency: Impact BBDO Dubai

To motivate and encourage women to lead the Lebanese revolution and demand more representation, An Nahar took the bold unprecedented step in fixing a glaring injustice in the country’s national anthem. We added the word “women” to a line that spoke of Lebanon as the birthplace of men. A front page cover with the revised anthem and a full edition dedicated to women led to the new anthem becoming the chant of the revolution, one that is still being sung on the streets.

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