Creating more play in MENA

With THE FANTA GAMING MASTERS, a first-of-its-kind gaming platform across MENA, Fanta called teens across various cities in the region to hone and show their gaming skills.

It is an owned sustainable platform, across owned, earned, shared and paid media, that actively engages almost a million teens across the year.

Fanta’s volume increased +16% (KSA) and +13% (UAE). We significantly expanded the segment share with the highest ever growth for Fanta: 6% to 7% (KSA), 32% to 35% (UAE) and 34% to 38% (Egypt). And generated $1.2 million partnership value.