Sobhiya

The series caused an increased 83% in positive interactions while 60% of the discussion points were about comparing how the 4 hero ladies handled their household to how our audience currently performed in their own household putting Dac at the centre of this endless debate (Source: Facebook).

Engagement sored up to 212% (vs. objective of 100%) while the trust sentiment rose by 68%.

Over 5.3 million minutes of the content that was produced was watched generating an average video retention rate of 70% when compared to the benchmark of high interest categories at 60%. (Source: Google)

Credits

Farah Moumneh, Senior Director – Planning
Zeeshan Ali Merchant, Associate Director – Planning
Neelofer Sheikh, Associate Director – Digital
Roxanne Gaholl, Senior Executive – Planning
Muhammad Ali Jamadar, Manager – Social Media
Nadia El-Samsam, Senior Executive – Social Media
Rami Salame, Associate Director – Fuse
Rosemarie Saad, Manager – Fuse
Ines Sebiane, Executive – Fuse