Coca-Cola Middle East

Coca-Cola Middle East

To encourage people to remove labels and see without prejudice and to prove that we’re all the same, Coca-Cola removed people’s ability to see their differences with the world’s first Iftar in the dark and the first-ever label-less Coca-Cola cans.…
 Project Akshar (Alphabets)

Project Akshar (Alphabets)

With SmartLife, an NGO for Dubai’s labourers, we created Project Akshar (Alphabets) to help labourers improve their status and quality of life. First, we launched free English classes. Then, to encourage labourers to enroll, we showed them how easy it…