Project Akshar (Alphabets) – Graduating Dubai’s labourers from blue-collar to white-collar

With SmartLife, an NGO for Dubai’s labourers, we created Project Akshar (Alphabets) to help labourers improve their status and quality of life. First, we launched free English classes. Then, to encourage labourers to enroll, we showed them how easy it…

Sobhiya

The series caused an increased 83% in positive interactions while 60% of the discussion points were about comparing how the 4 hero ladies handled their household to how our audience currently performed in their own household putting Dac at the…