Let’s Open Up
MENA Effie

Let’s Open Up

To encourage people to remove labels and see without prejudice and to prove that we’re all the same, Coca-Cola removed people’s ability to see their differences with the world’s first Iftar in the dark and the first-ever label-less Coca-Cola cans.…
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“When you are gone…”
MENA Effie

“When you are gone…”

To acquire customers for Emirates NBD’s Life Insurance plans, we launched an unconventional, live experience activation and film, where we picked moments in life when people weren’t around, showing them how much their presence is needed by their families. The…
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