Mother To a Generation

Every day millions of moms nurture their children with their love and NIDO Nutrition. But there’s a generation of children who don’t have access to this nutrition.

We wanted to change this reality for them.

So we championed their cause with mothers and invited them to take a pledge at nidolove.com; for every pledge we promised to give 7 glasses of milk to children in need.

Within three months, nearly 1.4 million people pledged their support to provide 14 million glasses of milk to children in need of nutrition.

Credits

Lead Agency

Publicis Middle East, Dubai