Mother To a Generation

Every day millions of moms nurture their children with their love and NIDO Nutrition. But there’s a generation of children who don’t have access to this nutrition.

We wanted to change this reality for them.

So we championed their cause with mothers and invited them to take a pledge at nidolove.com; for every pledge we promised to give 7 glasses of milk to children in need.

Within three months, nearly 1.4 million people pledged their support to provide 14 million glasses of milk to children in need of nutrition.