Bronze 2015
Lurpak Cooks Range- Cooking up brand growth
New Products/Services
Category: New Products/Services
Client: Irem Yazlar
Brand Name: Lurpak
Lead Agency: phd dubai
This case study charts the successful launch of Lurpak Cooks Range, to a consumer who didn’t have a clue how to use the products, and who were timid when it came to experimenting with food. The approach was rooted in translating global creative asserts to the local audience, supported by a solid understanding of consumer behavior.
Credits
Nawal Nasreddine, Planning Director,
Farah Radwan, Senior Planning Executive,
Lea Bitar, Planning Executive