Fava Beans – The New Super Food

California Garden asked itself, how do we grow our brand when we’re already the market leader for canned fava beans?  We grow the category.

We discovered fava beans are a natural source of L Dopa, an amino acid that accelerates the production of human growth hormone.  In other words, our fountain of youth was sitting right in our very own kitchen.

Our strategy was there:  Break the story and watch California Garden Foul sales soar!