Bronze 2015
Fava Beans – The New Super Food
Food & Beverage – FMCG
Category: Food & Beverage
Client: Gulf Food Industries California Garden
Brand Name: California Garden
Lead Agency: Initiative
California Garden asked itself, how do we grow our brand when we’re already the market leader for canned fava beans? We grow the category.
We discovered fava beans are a natural source of L Dopa, an amino acid that accelerates the production of human growth hormone. In other words, our fountain of youth was sitting right in our very own kitchen.
Our strategy was there:Â Break the story and watch California Garden Foul sales soar!
Credits
Lead Agency
Initiative