Bronze 2015
Dirt Is Good
Non - Food FMCG
Category: Non - Food FMCG
Client: Unilever
Brand Name: OMO
Lead Agency: Lowe MENA
OMO believes that by giving children the freedom to get dirty, we give them the opportunity to develop and grow. That’s why we are committed to encouraging parents to see that Dirt is Good.
In a market cluttered with functional claims on stain removal, our informative, engaging and experiential campaign created an emotional bond with mothers; by getting them to reappraise their views on dirt
In 3 months, we convinced 59% of mothers to SAY YES TO STAINS and helped OMO reach double-digit market share in a P&G citadel market
Credits
Sujay Nanavati, Regional Business Director,
Youssef Sarrouh, Sr. Account Manager,
Chris Kay, Sr. Art Director