90 Million Smiles

Chipsy’s place as market leader was being threatened as a rising number of smaller local competitors entered the market with aggressive promotions.  Our challenge was to create an incentive that would drive consumers to purchase Chipsy; and join our competitors on the promotion battleground. We put a smile on every pack; and instantly we created Egypt’s first emotional promotion where the consumer was not only guaranteed a prize but instantly received it at purchase point. The campaign was a success as we achieved double digit sales growth.