In an age where data privacy enhancements and signal degradation pose significant challenges to measuring media effectiveness, marketers must adapt to stay ahead. This keynote will explore how fundamental marketing concepts remain crucial amidst these changes and how a holistic measurement strategy can yield superior insights, as evidenced by recent Bain research. Attendees will learn how to evolve their measurement strategies to better quantify and optimize their marketing efforts’ impact on their company’s bottom line.

In today’s rapidly evolving media landscape, marketers must make strategic choices to cut through the clutter and drive meaningful results. With audiences fragmented across traditional and digital platforms, finding the right mix is more critical than ever. Should brands stick to tried-and-tested traditional media for reach and credibility? Go all-in on digital for precision targeting? Or is a hybrid approach the key to full-funnel success?

Let’s face it. Media thinking has become the designated driver at the creative party. Sober. Predictable. Format-driven. Dashboard-addicted. Always arriving on time. But media isn’t just a placement game. It’s power. It’s persuasion. It’s the stage, the script, and the surprise. What if it didn’t just drop the work off… what if it owned the party and rewrote the playlist? This talk is a rallying cry to get pissed off – at the box, at the missed opportunities, and the expected role media plays. It’s time to reframe media as a creative weapon, not just a delivery system, and to start demanding more magic, mischief, and meaning from media (and as media).

In a world where digital media dominates, traditional channels like TV, radio, and OOH are quietly regaining their influence. This discussion will explore why traditional media is proving to be a powerful tool in the modern marketing mix, how its lower clutter compared to digital platforms is driving higher visibility, and whether brands should reconsider investing in these channels for mass impact.

In a world where media complexity continues to grow, how can brands ensure their investments deliver real results? This keynote unpacks the essential principles for media effectiveness, drawing on Kantar’s extensive data and global insights. Learn how to cut through the noise, harness evidence-based strategies, and drive smarter, more impactful marketing outcomes.

As consumer habits evolve, so do the opportunities in new media channels. Podcasts, YouTube ads on TV, and streaming platforms are reshaping the way brands connect with audiences. This session explores how these emerging media formats provide unique advantages, including longer attention spans, niche targeting, and deeper brand storytelling. Learn how to leverage these platforms before they become oversaturated.