Tahaab heads the strategy office for McCann across MENAT. He also serves on McCann World group Strategy ExCo globally. With 550+ awards, he’s the most awarded strategist in MENAT. Under his strategic leadership, FP7 McCann has ranked the #1 Most Effective Agency and #1 Most Effective Network in MENAT for 7 consecutive years, and #1 Most Effective Agency Globally in 2016 and 2020.
He has judged at prestigious international awards such as One Show, Jay Chiat, Global Effies (3-time-judge), and 6-time judge at WARC, among others.
Besides strategy, Tahaab has also written and directed award-winning films for brands and is a songwriter too.