Fatimah Kassab – Cheil MEA
Media Lead
4.40 - 5.10 PM
14-05-2025 TLP Dubai 2025
Panel Session: The Hidden Power of Emerging Media: Podcasts, Streaming, and Beyond
As consumer habits evolve, so do the opportunities in new media channels. Podcasts, YouTube ads on TV, and streaming platforms are reshaping the way brands connect with audiences. This session explores how these emerging media formats provide unique advantages, including longer attention spans, niche targeting, and deeper brand storytelling. Learn how to leverage these platforms before they become oversaturated.