Running parallel to the annual MENA Effie Awards & Thought Leadership Program, the bootcamp is an intensive, interactive, half-day workshop focused on training you to transform your pieces of work into the most compelling, intellectual and effective entries for the MENA Effie Awards 2023. After successful runs in Dubai since 2013, the bootcamp is making its debut in KSA this year.
This is an opportunity for the marketing, advertising and communication industry to learn top tips and tricks, and get strategic insights on marketing effectiveness to ensure your submissions grab the spotlight during the biggest night of celebration for the industry.
Who can join:Â Agencies, Brands or marketing teams of any size
Event Date for KSA(Online):Â 24 May 2023
Event Date for Dubai:Â 1 June 2023
Event Timing for both editions:Â 2 PM – 6 PM
(RE)INTRODUCTION: EFFECTIVENESS 2.0
Participants will receive a breakdown of Effie’s principles and framework of marketing effectiveness, which consists of four key pillars:
1. Challenge, Context, and Objectives
2. Insights and Strategy
3. Bringing the Strategy and Idea to Life
4. Results
Put training into practice with a mock judging experience
Effie-award winning cases will be used to illustrate the framework in action and participants will have the opportunity to judge and re-write cases. Participants will recalibrate as a group to analyze findings, debate points, see how they can convert a bronze winning case into a gold one and present their work.
