This isn’t your typical workshop — it’s a 4-hour Effie MasterSprint built to energize and challenge your thinking. You won’t just learn what makes a great submission – you’ll build one.
Crack the Effie Code
Fast-paced. Strategic. Practical. Leave ready to win.
4 Hours. 3 Acts. 1 Goal: Equip you to write a winning Effie case.
1. KICKOFF – Demystifying the Effie
Start strong with a rapid-fire introduction to the MENA Effie Awards, its pillars of effectiveness, judging framework, and what truly sets apart Gold-winning entries.
2. MICRO-CHALLENGES – Can You Spot Effectiveness?
 Test your instincts in a fun, fast-paced round of interactive challenges.
This segment sets the tone for smart collaboration and builds the analytical muscle you’ll need for the final writing challenge.
3. CASE WRITING LAB – Draft Your Gold Entry
Roll up your sleeves and bring your real campaign to life. In this hands-on session, you’ll structure and draft a full Effie case, from challenge to results, with expert guidance along the way. Pitch your entry to former Effie jurors, get scored, and walk away with clear direction to submit with confidence.
