As Saudi Arabia accelerates toward Vision 2030 and prepares to host landmark global events like Expo 2030 and FIFA 2034, the role of marketing has never been more critical or more complex. The Senior Marketers Effectiveness Session – KSA Edition brings together the Kingdom’s top brand leaders to explore how marketing can drive real, measurable value in a time of national transformation.
In this exclusive ThinkLab, we dive into the evolving expectations of modern marketing – from purpose-led storytelling to performance-driven strategy. Through a curated mix of keynotes, panels, and interactive sessions, senior marketers from GIGA projects, government bodies, and the public sector will uncover how to build effective campaigns that inspire, convert, and endure.
This is not just about creativity. It’s about effectiveness that matters – to your brand, your stakeholders, and your nation.
Chief Executive Officer
Chief Strategy Officer
Chief Creative Officer
Chief Experience Development Officer
Chief Marketing Officer
VP Corporate Relations
Tahaab Rais, Publicis Groupe ME&T
In today’s data-soaked, AI-obsessed world, marketing often risks losing its magic. But true effectiveness isn't just about metrics. It's about meaning. To revive both impact and imagination, marketers can tap into what great storytellers did - discover the magic of archetypes. And create distinct strategic roles that great marketing can play to move people and business.
Each archetype serves a different function. But the most magical brands can masterfully combine them - knowing when to move, what to measure, and how to matter. Because effectiveness isn't one-size-fits-all. It's about choosing the right role for the right moment. And when those choices are intentional, bold, and creatively fueled, marketing won’t just perform, it’ll transform.Â
This session is a call to all marketers to be intentional, imaginative, and bold because true effectiveness comes from knowing not just what to measure, but how to matter.
Adel Baraja, Publicis Communications KSA
As Saudi prepares for global mega events and scales its GIGA ambitions, marketers must move from broad messaging to precision-driven impact. This panel explores how senior marketers are using data, segmentation, and performance strategies to build brand equity that’s measurable and meaningful. Learn how to turn national opportunities into targeted campaigns that deliver real results.
Fizo Younis, Publicis Communications KSA & Egypt
This intimate conversation explores how creativity plays a pivotal role in national campaigns and GIGA initiatives, not just in grabbing attention, but in building emotional connection, shaping public sentiment, and creating enduring value. We’ll dive into how to track and benchmark the intangible: brand love, cultural resonance, and the long arc of impact that creative excellence leaves behind. From high-profile cultural moments to destination brand storytelling, this session will spotlight how powerful ideas aren’t just remembered - they’re measured.
Hands-on, peer-led discussion tables focusing on different marketing challenges and use cases.
**Note: This is an invite-only event for senior marketers from brands. Registrations are not accepted for professionals from agencies. NordStella reserves the right to refuse registrations that do not meet the criteria for the event.
