Laura has been working in digital media for over 15 years, with over 6 years’ experience in MENA while at Yahoo and now at MBC.  She specializes in digital media measurement including consumer and commercial understanding of digital media across…

Mohamed Shelbaya was appointed VP of the Snacks Category for the MENA region in July 2015. He has been with PepsiCo for over 21 years and has been the GM for PepsiCo’s Snacks Business in Egypt, Beverages Senior Franchise Director…