Ziad is an established industry specialist with over 14 years of combined experience in integrated marketing communications. Ziad is responsible for coordinating initiatives to ensure digital integration, product and content value propositions are aligned, aiming at bringing together the most…

+ 30 years in full-service advertising agencies’ media departments in France.  Co-creating “Le Lab” and selling it to CIA then WPP. Yves-Michel participated to MEC’s creation as MD for France. Joining MEC MENA in 2006 as International Business & Development Director.…