Eyad joined P&G in 1994 after completing an Electrical Engineering degree from KFUPM university in Saudi Arabia. Heâ€™s held several positions in operation and Purchasing between 1994 to 2002. Since then, Eyad has started managing P&G Media in the Middle East until moving to Dubai in 2008. Heâ€™s held several Media & Marketing Purchasing positions across Central Europe, Middle East & Africa region at P&G until he moved to Mars in 2012 to lead Media across the META region. Eyad holds a diploma in Digital Marketing from the Institute of Direct & Digital Marketing (IDM) in the UK.