Back off Radio
MENA Effie

Back off Radio

Dubai Police recorded over 43,200 accidents caused by tailgating in 2014. With over 30% involving taxis, we worked with the RTA to deliver a solution. We invented ‘Back Off Radio’ a device that interrupts radio frequencies in car radio systems…
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Project Akshar (Alphabets)
MENA Effie

Project Akshar (Alphabets)

With SmartLife, an NGO for Dubai’s labourers, we created Project Akshar (Alphabets) to help labourers improve their status and quality of life. First, we launched free English classes. Then, to encourage labourers to enroll, we showed them how easy it…
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