Rani was continuously being outspent by its competitors in a fast growing Egyptian juice market, with a negative impact on its sales. We had to find a way to promote their new Guava flavor launch. We leveraged the Egyptians light…

Infiniti was missing out on the region’s biggest market, KSA. Invisible for 3 years, we had to reestablish the brand in time for 3 new showroom openings & regain market share. Using Saudi Pride, we launched Infiniti from Saudis to…