Creating more play in MENA
MENA Effie

Creating more play in MENA

With THE FANTA GAMING MASTERS, a first-of-its-kind gaming platform across MENA, Fanta called teens across various cities in the region to hone and show their gaming skills. It is an owned sustainable platform, across owned, earned, shared and paid media,…
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90 Million Smiles
MENA Effie

90 Million Smiles

Chipsy’s place as market leader was being threatened as a rising number of smaller local competitors entered the market with aggressive promotions.  Our challenge was to create an incentive that would drive consumers to purchase Chipsy; and join our competitors…
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