The Power of Family

A value based communication battle, market share can be gained, but brand health could be lost; and this is what the NPS has signified.

With the objective of regaining NPS leadership position and cutting through Ramadan, we went back to the very basic of advertising formulas.

It worked; leadership position has been regained by a 3 point gap after a 4 month drop. Ramadan battle was won, not only across the category, but across each and every single category in Egypt.