The King of Internet

Using DVDs, Connect went against all conventional communication efforts done by internet providers and created a one-of-kind on-ground experience to reclaim the trust of Lebanese internet users. Introducing: “The King of Internet”, a typical village fruit shop transformed into a pop-up DVD store that sold…Internet content! Packed with over 100 fake DVDs, the store invited market-goers to discover all the internet content they loved, but never watched more than 5 seconds of before it glitched. DVDs were also actual giveaway coupons packed with numerous offers, including free wireless broadband.