From Dubai to Delhi in 60 seconds
MENA Effie

From Dubai to Delhi in 60 seconds

In 2014, Emirates NBD introduced DirectRemit, a product that enables people to transfer money to India in 60 seconds for free, through the bank’s digital channels. And we communicated it in a way that most Indians could relate to picking…
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Saving a car that people love to hate
MENA Effie

Saving a car that people love to hate

Nissan’s striking Juke crossover was faced with an ultimatum: sell, or be discontinued. But often at the center of debates where it’s called the “Joke” or “Puke”, how do you market a car people love to hate? Finding common ground…
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