Dirt Is Good

OMO believes that by giving children the freedom to get dirty, we give them the opportunity to develop and grow. That’s why we are committed to encouraging parents to see that Dirt is Good.

In a market cluttered with functional claims on stain removal, our informative, engaging and experiential campaign created an emotional bond with mothers; by getting them to reappraise their views on dirt

In 3 months, we convinced 59% of mothers to SAY YES TO STAINS and helped OMO reach double-digit market share in a P&G citadel market