The media landscape is shifting faster than ever, leaving marketers with one big question: Which strategy truly drives impact?

Is traditional media—TV, radio, and OOH—still a powerful force? Has digital media—social platforms,
YouTube, and streaming—completely taken over? Or is the key to success in striking the perfect balance between the two?

This year, the MENA Effie Thought Leadership Program dives deep into this debate, exploring how media choices shape brand awareness, consumer engagement, and conversions.

What’s on the agenda?
Traditional media is making a comeback—less noise, more standout visibility.
Digital media dominates but requires sharper strategies to cut through the clutter.
New players like podcasts, YouTube TV ads, and streaming platforms are shaking up the game.

Whether you’re a traditionalist, a digital champion, or somewhere in between, this event will equip you with the insights, case studies, and strategies to navigate today’s evolving media mix.

And to wrap up the day? We’re hosting a surprise movie screening—because learning is great, but a little fun is essential too!