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The Future of Commerce

Redesigning Commerce Horizons: Marketing, Experience, Evolution in GCC

RIYADH: 4 JUN 2024

RESERVE YOUR SEAT

ABOUT THE EVENT

With GCC’s internet users soaring over 98%, the growth in digitalization, shift to a cashless society and rise in commerce adoption is transforming the way that businesses operate in the region. Younger, digitally native consumers are spending more time online and demanding convenience, especially via mobile devices.

With regular shifts in consumer shopping patterns and heavy competition in the market, industry players are required to constantly establish and maintain their online presence, offer seamless omnichannel experiences, and leverage technology effectively to enhance the customer journey.

Embark on an immersive journey -from dissecting cutting-edge marketing methodologies to unravelling customer experience models, and reimagining advertising strategies, this event is your gateway to understanding and adapting to the pulsating changes defining tomorrow’s commerce landscape across the MENA region.

INSIGHT INTO THE EVENT

WHY ATTEND?

Incredible networking opportunities, fresh ideas, gain unparalleled insights into the emerging paradigms, consumer behaviors, and technological advancements poised to revolutionize commerce across GCC.

WHO WILL BE THERE?

150+ C-Level, Directors, Heads and Managers of:
Marketing, Commerce, Data, Brand, Product, Content, Digital, Experience, Advertising, Strategy, Creative, Media, Operations.

TOPICS OF DISCUSSION

Customer-Centric Strategies and Driving Loyalty: Explore customer-centric approaches, understanding changing consumer behaviors, preferences, and the impact on commerce strategies.

Optimization, Personalization, Omnichannel: Effectively leveraging data, channels, marketing tech tools to attract and retain customers.

Disruptive Commerce Models: Decode how innovative tech such as A.I./AR/VR/ Mobile Comms, Social Commerce, Conversational AI are redefining commerce.

Move to the Cashless Society: Role of ePayments supporting the commerce industry.

Sustainability and Ethical Commerce: Delve into the intersection of commerce and sustainability, navigating ethical considerations and responsible business practices.

Logistics and Last-mile Delivery Infrastructure: Driving innovative delivery solution and optimizing supply chain.

PREVIOUS SPEAKERS

Abigail Laursen – Nestlé Middle East

Marketing Communications Director

Abigail Laursen – Nestlé Middle East

Marketing Communications Director

Adeline Chew – Cheil

Head of Brand Experience

Adeline Chew – Cheil

Head of Brand Experience

Alaa Antoine – Abott

Head of Digital & Content Strategy

Alaa Antoine – Abott

Head of Digital & Content Strategy

Anajulia Oliveira – Impact BBDO

Integrated Strategist

Anajulia Oliveira – Impact BBDO

Integrated Strategist

Antonio Mara – Porsche

Digital Marketing Lead

Antonio Mara – Porsche

Digital Marketing Lead

Christophe Castagnéra – Imagination

Head of Strategy - Middle East

Christophe Castagnéra – Imagination

Head of Strategy - Middle East

Georges Khouri – Tecom

Head of Marketing

Georges Khouri – Tecom

Head of Marketing

Ghada El Kari – WGroup

Chief Marketing Officer (CMO)

Ghada El Kari – WGroup

Chief Marketing Officer (CMO)

Hamza Jeddawi – Salam

Chief Marketing Officer

Hamza Jeddawi – Salam

Chief Marketing Officer

Heba Sayed – IBM

Strategy Leader, IBM Hybrid Cloud and AI, Middle East and Africa

Heba Sayed – IBM

Strategy Leader, IBM Hybrid Cloud and AI, Middle East and Africa

Jon S Maloy – Bureau Beatrice

Co-Founder and Creative Director

Jon S Maloy – Bureau Beatrice

Co-Founder and Creative Director

Julie Kitabjian – Teads

Head of CX

Julie Kitabjian – Teads

Head of CX

Mido Chishty – Your Marketing Chief

Chief Marketing Officer (CMO)

Mido Chishty – Your Marketing Chief

Chief Marketing Officer (CMO)

Mohammed Bahmishan – FP7 KSA

CEO & CCO

Mohammed Bahmishan – FP7 KSA

CEO & CCO

Mohammed Ogaily – Anghami

VP Product

Mohammed Ogaily – Anghami

VP Product

Oliver Marriott – Imagination

Client Services Director

Oliver Marriott – Imagination

Client Services Director

Omar Knio – Foodics

Marketing Director

Omar Knio – Foodics

Marketing Director

Piotr Lysak – Flyadeal, Brandworks

Independent Brand Consultant

Piotr Lysak – Flyadeal, Brandworks

Independent Brand Consultant

Saleh Al Sulami – General Automotive Company

CEO

Saleh Al Sulami – General Automotive Company

CEO

Saleh Lzeik – Wafy App

Head, Marcom Consulting

Saleh Lzeik – Wafy App

Head, Marcom Consulting

Tahaab Rais – Publicis Groupe ME&T

Group Chief Strategy Officer and Film Director

Tahaab Rais – Publicis Groupe ME&T

Group Chief Strategy Officer and Film Director

Tamkanat Raza – Electrolux

E-commerce & Digital Marketing Manager

Tamkanat Raza – Electrolux

E-commerce & Digital Marketing Manager

Vishal Badiani – Snap

Head of Creative Strategy

Vishal Badiani – Snap

Head of Creative Strategy

  • TLP KSA

    Room 3
10.00am - 11.00am

Registration and Networking

11.00am - 11.30am

Keynote: Essence of immersive marketing: the brand driven business

speaker-1

Piotr Lysak - Flyadeal, Brandworks

11.30am - 12.00pm

Panel Session: The journey: Tools and technologies to drive immersive experiences both online and offline

speaker-1

Waseem Afzal - Platformance

speaker-2

Oliver Marriott - Imagination

speaker-3

Saleh Al Sulami - General Automotive Company

speaker-4

Anas Haj Kasem - Frost & Sullivan

12.00pm - 12.30pm

Deep Dive: Augmented Marketing

speaker-1

Vishal Badiani - Snap

12.30pm - 01.00pm

Panel Session: Telling immersive stories: Immersive experiences that activate your storytelling

speaker-1

Saleh Lzeik - Wafy App

speaker-2

Omar Knio - Foodics

speaker-3

Hamza Jeddawi - Salam

speaker-4

Mohammed Bahmishan - FP7 KSA

01.00pm - 02.00pm

Lunch

SPONSORS

AR Partner

Social Media Partner

Media Partner

PR Partner

RESERVE YOUR SEAT

CORPORATE PACKS

Corporate Pack of 8
+ 2 Free

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Corporate Pack of 4
+ 1 Free

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INDIVIDUAL SEAT

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INDIVIDUAL SEAT​ [Bootcamp KSA]

INDIVIDUAL SEAT​ [Bootcamp Dubai]

Single Delegate Pass​ [TLP Dubai]

INDIVIDUAL SEAT​ [TLP RIYADH]

Corporate Pack of 4 + 1 Free [TLP RIYADH]

Corporate Pack of 8 + 2 Free [TLP RIYADH]

Corporate Pack of 4 + 1 Free [TLP DUBAI]

Corporate Pack of 8 + 2 Free [TLP DUBAI]

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