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MENA EFFIE WINNERS 2021

Special Recognition Awards

Honourary Award of the Year

Fahd Hamidaddin

CEO

Saudi Tourism Authority

The Most Effective Advertising Agency Office of the Year

FP7 McCann Dubai

The Most Effective Media Agency Office of the Year

PHD Dubai

The Most Effective Agency Network of the Year

FP7 McCann

   

GOLD WINNERS

#

Entry Title

Category

Brand Name

Lead Agency 1

Lead Agency 2

Awards

1

The New National Anthem Edition

2021 / Brand Experience

An Nahar Newspaper

Impact BBDO Dubai

Gold

2

Dream Number

2021 / Entertainment & Sports

Loto Libanais

Impact BBDO Dubai

Gold

3

Despair No More

2021 / Branded Content & Entertainment

TENA

Impact BBDO

Gold

4

A Dad's Job

2021 / Retail

Home Centre

FP7 McCann Dubai

Gold

5

A Dad's Job

2021 / Small Budgets: Products

Home Centre

FP7 McCann Dubai

Gold

6

Did you get 5G?

2021 / Data Driven

STC

Wunderman Thompson Riyadh

Google

Gold

7

Shift+K+F+C

2021 / Youth Marketing – Services

KFC

TBWA/RAAD

Hearts & Science

Gold

8

Pay Cut Whopper

2021 / Marketing Disruptors

Burger King

Wunderman Thompson

Gold

9

The King of Internet

2021 / Brand Experience

Connect

TBWA/RAAD

Gold

10

Stuck

2021 / Healthcare Services

Tecom Group - Dubai Science Park

McCann Health Middle East

FP7 McCann Dubai

Gold

11

Blood Unity

2021 / Healthcare Services

Donner Sang Compter

FP7 McCann Dubai

McCann Health Middle East

Gold

12

Astronomical Sales

2021 / Marketing Innovation Solutions

Mastercard

FP7 McCann Dubai

Carat Middle East

Gold

13

Be Present. Not Around.

2021 / Families & Children

Unilever - OMO

FP7 McCann, Dubai

Magna MENA Dubai

Gold

14

Be Present. Not Around.

2021 / Social Media

Unilever - OMO

FP7 McCann, Dubai

Magna MENA Dubai

Gold

15

The Bread Exam

2021 / Positive Change: Social Good – Non-Profit

Lebanese Breast Cancer Foundation

FP7 McCann Dubai

McCann Paris

Gold

16

The Bread Exam

2021 / Branded Content & Entertainment

Lebanese Breast Cancer Foundation

FP7 McCann Dubai

McCann Paris

Gold

17

The Bread Exam

2021 / Small Budgets – Non-Profit

Lebanese Breast Cancer Foundation

FP7 McCann Dubai

McCann Paris

Gold

18

The Man Who Never Got Anything Back

2021 / Banking, Finance and Insurance

Emirates NBD Saudi Arabia

Momentum Riyadh

FP7 McCann Dubai

Gold

19

Fight to Protect the Little Things

2021 / Household Supplies & Services

Dettol

FP7 McCann Dubai

UM MENA

Gold

20

Rooftop Farms

2021 / Food

Unilever - Knorr

FP7 McCann Cairo

Magna Egypt

Gold

21

Rooftop Farms

2021 / Positive Change: Social Good - Brands

Unilever - Knorr

FP7 McCann Cairo

Magna Egypt

Gold

22

The Grandparents' Telco

2021 / Internet & Telecom

Orange Tunisia

FP7 McCann Tunis

Gold

23

Neb Adventures

2021 / Media Innovation: Existing Channel, Emerging & New Channels

AstraZeneca

McCann Health Middle East

FP7 McCann Dubai

Gold

24

Liquid Billboard

2021 / Media Innovation: Existing Channel, Emerging & New Channels

Adidas

Havas Middle East

Gold

25

The App That Redefined Banking

2021 / Sustained Success – Services

STC

Wunderman Thompson Riyadh

UM MENA

Gold

26

Mobily #EveryonesKingdom

2021 / Seasonal Marketing - Services

Mobily

M&C Saatchi UAE

Gold

27

The Moshaya Family Animation

2021 / Influencer Marketing

Almarai

Spark Foundry (KSA)

Gold

28

How we put Saudi Arabia on the map

2021 / Travel, Tourism and Transportation

Saudi Tourism Authority

DDB Dubai

PHD Dubai

Gold

SILVER WINNERS

#

Entry Title

Category

Brand Name

Lead Agency 1

Lead Agency 2

Awards

1

Beyond The Surface

2021 / Entertainment & Sports

Adidas

Havas Middle East

Silver

2

The Water Promise

2021 / Positive Change: Environmental – Brands

Finish

Havas Middle East

Silver

3

Durex Every Day

2021 / Personal Care

Durex

Havas Middle East

Silver

4

A Dad's Job

2021 / Families & Children

Home Centre

FP7 McCann Dubai

Silver

5

Burgher Kingh or Burjer Kinj?

2021 / Retail

Burger King

Wunderman Thompson Riyadh

Silver

6

Create With Galaxy

2021 / Electronics

Samsung

Cheil MEA

Silver

7

Burgher Kingh or Burjer Kinj?

2021 / Youth Marketing – Products

Burger King

Wunderman Thompson Riyadh

Silver

8

Reborn Together

2021 / Internet & Telecom

Vodafone

Wunderman Thompson Cairo

Silver

9

The Doppelgänger

2021 / Crisis Response / Critical Pivot

Burger King

Wunderman Thompson Riyadh

Silver

10

The Doppelgänger

2021 / Influencer Marketing

Burger King

Wunderman Thompson Riyadh

Silver

11

The Doppelgänger

2021 / Small Budgets: Products

Burger King

Wunderman Thompson Riyadh

Silver

12

The Wise Ones

2021 / Banking, Finance and Insurance

Emirates NBD

FP7 McCann Dubai

Silver

13

Stuck

2021 / David vs Goliath

Tecom Group - Dubai Science Park

McCann Health Middle East

FP7 McCann Dubai

Silver

14

Stuck

2021 / Small Budgets: Services

Tecom Group - Dubai Science Park

McCann Health Middle East

FP7 McCann Dubai

Silver

15

Astronomical Sales

2021 / Brand Experience: Live, AR/VR/Digital, Live+ AR/VR/Digital

Mastercard

FP7 McCann Dubai

Carat Middle East

Silver

16

Astronomical Sales

2021 / E-Commerce

Mastercard

FP7 McCann Dubai

Carat Middle East

Silver

17

Be Present. Not Around.

2021 / Household Supplies & Services

Unilever - OMO

FP7 McCann, Dubai

Magna MENA Dubai

Silver

18

The World of the Internet

2021 / Youth Marketing – Services

Ooredoo

FP7 McCann Doha

FP7 McCann Dubai

Silver

19

Stories of Mecca

2021 / Travel, Tourism and Transportation

Almosafer

FP7 McCann Riyadh

FP7 McCann Dubai

Silver

20

Stories of Mecca

2021 / Small Budgets: Services

Almosafer

FP7 McCann Riyadh

FP7 McCann Dubai

Silver

21

Stories of Mecca

2021 / Seasonal Marketing - Services

Almosafer

FP7 McCann Riyadh

FP7 McCann Dubai

Silver

22

Stories of Mecca

2021 / David vs Goliath

Almosafer

FP7 McCann Riyadh

FP7 McCann Dubai

Silver

23

Mars Shot

2021 / Government & Public Service

UAE Government Media Office

FP7 McCann Dubai

Silver

24

Mars Shot

2021 / Brand Integration & Entertainment Partnerships

UAE Government Media Office

FP7 McCann Dubai

Silver

25

Mars Shot

2021 / Social Media

UAE Government Media Office

FP7 McCann Dubai

Silver

26

Don't go to City Centre

2021 / New Products or Service Introduction

City Centre Almaza

FP7 McCann Cairo

Silver

27

Abtal El Shawarea (Stars on the Streets)

2021 / Beauty & Fragrance

Unilever - Clear

FP7 McCann Cairo

Magna Egypt

Silver

28

Abtal El Shawarea (Stars on the Streets)

2021 / Youth Marketing – Products

Unilever - Clear

FP7 McCann Cairo

Magna Egypt

Silver

29

A journey across Tunisia

2021 / Branded Content & Entertainment

Diari

FP7 McCann Tunis

UM Tunisia

Silver

30

A journey across Tunisia

2021 / Food

Diari

FP7 McCann Tunis

UM Tunisia

Silver

31

The Grandparents' Telco

2021 / Crisis Response / Critical Pivot

Orange Tunisia

FP7 McCann Tunis

Silver

32

Unstable Internet = Unstable You

2021 / New Products or Service Introduction

FASTtelco

FP7 McCann Kuwait

FP7 McCann Dubai

Silver

33

Neb Adventures

2021 / Brand Experience: Live, AR/VR/Digital, Live+ AR/VR/Digital

AstraZeneca

McCann Health Middle East

FP7 McCann Dubai

Silver

34

unspoken, uae

2021 / Business-to-Business – Services

Lighthouse Centre for Wellbeing

McCann Health Middle East

FP7 McCann Dubai

Silver

35

Winning in the Middle East by making Moms win

2021 / Sustained Success – Products

Puck

FP7 McCann, Dubai

PHD (UAE)

Silver

36

Fuel their dreams

2021 / Omni-Channel Shopper Solution

Puck

FP7 McCann Dubai

PHD (UAE)

Silver

37

Patrol Conquer Everywhere

2021 / Automotive – Vehicles & Aftermarket

Nissan

TBWA/RAAD

OMD (UAE)

Silver

38

The Journey to fight Sexual Violence in Lebanon

2021 / Sustained Success – Services

ABAAD (Dimensions)-Resource Center for Gender Equality

Silver

39

Fawazir Chevrolet: Bringing Back That Ramadan Feeling

2021 / Seasonal Marketing – Products

Chevrolet

Commonwealth//McCann Dubai

Carat Middle East

Silver

40

Ariel & Tide E-direct

2021 / Marketing Disruptors

Procter & Gamble (P&G)

Silver

41

Ariel & Tide E-direct

2021 / Omni-Channel Shopper Solution

Procter & Gamble (P&G)

Silver

42

The Wider Web

2021 / Marketing Innovation Solutions

Etisalat

Impact BBDO Dubai

Silver

43

Kings of the Road

2021 / Brand Experience

ExxonMobil

Impact BBDO Cairo

Silver

44

KITKAT, THE VOICE

2021 / Snacks & Desserts

KITKAT

Publicis Middle East

Silver

45

Love At First Sip

2021 / Beverages Alcohol & Non-Alcohol

Starbucks

Tiktok

Silver

46

Mobily #EveryonesKingdom

2021 / Positive Change: Social Good - Brands

Mobily

M&C Saatchi UAE

Silver

47

KFC Creative Intelligence

2021 / Data Driven

KFC

Hearts & Science

TBWA/RAAD

Silver

48

Sugar Breakup

2021 / Beverages Alcohol & Non-Alcohol

NESCAFÉ 2IN1

Publicis Middle East

Silver

49

The World of the Internet

2021 / Seasonal Marketing - Services

Ooredoo

FP7 McCann Doha

FP7 McCann Dubai

Silver

BRONZE WINNERS

#

Entry Title

Category

Brand Name

Lead Agency 1

Lead Agency 2

Awards

1

The Water Promise

2021 / Household Supplies & Services

Finish

Havas Middle East

Bronze

2

Thank You Russia

2021 / Automotive – Vehicles & Aftermarket

LADA

TBWA/RAAD (Lebanon)

TBWA/RAAD

Bronze

3

#LoveLocal

2021 / Internet & Telecom

Facebook

TBWA/RAAD

Bronze

4

Local Chicken

2021 / Youth Marketing – Services

KFC

TBWA/RAAD

Hearts & Science

Bronze

5

Equality Spell Check

2021 / Business-to-Business – Products

Lenovo

Wunderman Thompson

Bronze

6

The Promotion That Egypt Needed To Crack

2021 / Internet & Telecom

Etisalat Misr - Hekaya

FP7 McCann Cairo

Bronze

7

Salad In A Bun?

2021 / New Products or Service Introduction

Burger King

Wunderman Thompson Riyadh

Bronze

8

Got Laban?

2021 / Retail

Burger King

Wunderman Thompson Riyadh

Bronze

9

Our Riders. Our Heroes.

2021 / E-Commerce

Mrsool

TTP

Bronze

10

The King of Internet

2021 / David vs Goliath

Connect

TBWA/RAAD

Bronze

11

Who’s Your Cabbie

2021 / Brand Experience

RTA

VMLY&R (Dubai)

Bronze

12

Blood Unity

2021 / Positive Change: Social Good – Non-Profit

Donner Sang Compter

FP7 McCann Dubai

McCann Health Middle East

Bronze

13

Be Present. Not Around.

2021 / Data Driven

Unilever - OMO

FP7 McCann, Dubai

Magna MENA

Bronze

14

A World We Deserve

2021 / Social Media

Babyshop

FP7 McCann Dubai

Bronze

15

The Bread Exam

2021 / Influencer Marketing

Lebanese Breast Cancer Foundation

FP7 McCann Dubai

McCann Paris

Bronze

16

Fight to Protect the Little Things

2021 / Crisis Response / Critical Pivot

Dettol

FP7 McCann Dubai

UM MENA

Bronze

17

Rooftop Farms

2021 / Marketing Innovation Solutions

Unilever - Knorr

FP7 McCann Cairo

Magna Egypt

Bronze

18

Abtal El Shawarea (Stars on the Streets)

2021 / Positive Change: Social Good - Brands

Unilever - Clear

FP7 McCann Cairo

Magna Egypt

Bronze

19

Reno4 - Unboxing Tunisian's Passions

2021 / Electronics

Oppo

FP7 McCann Tunis

UM Tunisia

Bronze

20

Unstable Internet = Unstable You

2021 / Omni-Channel Shopper Solution

FASTtelco

FP7 McCann Kuwait

FP7 McCann Dubai

Bronze

21

Toy Talks

2021 / New Products or Service Introduction

Yas Island

Momentum Dubai

Bronze

22

Dubai Duty Free At Home

2021 / Marketing Disruptors

Dubai Duty Free

FP7 McCann Dubai

UM MENA

Bronze

23

A Fair Telco

2021 / Sustained Success – Services

Jawwy from STC

FP7 McCann Dubai

FP7 McCann Riyadh

Bronze

24

Sugar Breakup

2021 / Beverages Alcohol & Non-Alcohol

NESCAFÉ 2IN1

Publicis Middle East

Bronze

25

Patrol Conquer Everywhere

2021 / Performance Marketing

Nissan

TBWA/RAAD

OMD (UAE)

Bronze

26

Create With Galaxy

2021 / Youth Marketing – Products

Samsung

Cheil MEA

Bronze

27

Oreo-Feed: Watch, Shop and Play

2021 / Seasonal Marketing – Products

Oreo

Spark Foundry

Saatchi & Saatchi MENA

Bronze

28

X-Terra: Bond wherever you go

2021 / Performance Marketing

Nissan

TBWA/RAAD

OMD (UAE)

Bronze

29

Rethink The Regular

2021 / Travel, Tourism and Transportation

Tecom Group - Dubai Design District (d3)

Memac Ogilvy Dubai

Magna MENA

Bronze

30

The Moshaya Family Animation

2021 / Families & Children

Almarai

Spark Foundry (KSA)

Bronze

31

The Moshaya Family Animation

2021 / Brand Integration & Entertainment Partnerships

Almarai

Spark Foundry (KSA)

Bronze

32

Lux Step Into The Spotlight

2021 / Personal Care

Lux

Magna MENA

Bronze

33

A Shock To Comfort, A Story Of Nonhydrogenation

2021 / Food

GANNA

BBDO Worldwide

Bronze

34

KITKAT - YouTube Deserves A Break

2021 / Snacks & Desserts

KITKAT

Publicis Middle East

Bronze

35

In a Nutshell, Tornado

2021 / Household Supplies & Services

El Araby

BBDO Worldwide

Bronze

36

Join the Making of a New World

2021 / Travel, Tourism and Transportation

EXPO 2020 Dubai

Brand Identity

Bronze

37

Even camels love it

2021 / Automotive – Vehicles & Aftermarket

Ford Al Ghanim

UM Kuwait

Bronze

38

Patrol Conquer Everywhere

2021 / Data Driven

Nissan

TBWA/RAAD

OMD (UAE)

Bronze

39

Your Career is in Your Hands Campaign

2021 / Government & Public Service

UK Cabinet Office & Ministry of Labor

Wunderman Thompson / JWT / Amman

Bronze

Grand Prix

The Bread Exam

2021 / Positive Change: Social Good – Non-Profit

Lebanese Breast Cancer Foundation

FP7 McCann Dubai

McCann Paris

Grand Prix

  MENA EFFIE WINNERS 2019
CategoryCampaign TitleBrand NameLead AgencyAward
Automotive - VehiclesBolt EV: Going All-ElectricChevrolet UAECommonwealth//McCann DubaiBronze
Automotive - VehiclesThe Artistry of ServiceAl Tayer MotorsFP7 McCann DubaiSilver
Automotive - VehiclesBuy an icon, Win a legendChevrolet UAECommonwealth//McCann DubaiSilver
Beverages Alcoholic & Non-AlcoholicCall it Coca-ColaCoca- Cola, Coca-Cola EgyptMAHDYSBronze
Beverages Alcoholic & Non-AlcoholicAbsolut Civil LoveFawaz HoldingInteresting TimesGold
Beauty, Cosmetic & FragrancesSounds crazy. But smells lit!Axe - Unilever GulfFP7 McCann DubaiBronze
Branded ContentThe Gift of MomBabyshopFP7 McCann DubaiSilver
Branded ContentEmirates NBD - Give in to GivingEmirates NBDLeo Burnett (UAE)Silver
Branded ContentA fair telco?Jawwy, STCFP7 McCann DubaiSilver
Branded ContentFunny Things Off The Top Of My HeadHead and Shoulders - P&GSaatchi & Saatchi MENAGold
ElectronicsBe The Pro #WithGalaxySamsung Gulf ElectronicsCheil MEABronze
ElectronicsJust Keeps Getting BetterHMD NokiaWunderman DubaiBronze
Data DrivenHumanizing Uber by Humanizing DataUber Middle EastFP7 McCann DubaiBronze
Data DrivenStart More First TimesMastercardFP7 McCann DubaiBronze
Data DrivenThe 100 usesVaseline - Unilever MENAWunderman DubaiSilver
Data DrivenEvery Step CountsEmirates NBDFP7 McCann DubaiGold
Travel, Tourism and TransportationHumanizing Uber by Humanizing DataUber Middle EastFP7 McCann DubaiSilver
Travel, Tourism and TransportationThank God, It's Not My CarSixt Egypt - Rent a CarTarek Nour CommunicationsSilver
Travel, Tourism and TransportationAs far as we goAlmosafer KSAFP7 McCann DubaiGold
Banking, Finance and InsuranceReady, Set, Goal!Liv. BankNetizencyBronze
Banking, Finance and InsuranceEvery Step CountsEmirates NBDFP7 McCann DubaiSilver
Banking, Finance and InsuranceThe lazy way outVodafone Cash - VodafoneJ. Walter Thompson CairoSilver
Banking, Finance and InsuranceThe Art GapStandard Chartered Bank UAETBWA\RAADSilver
Entertainment & SportsCoca Cola OffsideThe Coca-Cola CompanyJ. Walter Thompson DubaiBronze
Entertainment & SportsSummer says, 'Yas!'Yas Island, Farah ExperiencesMomentum MENA, DubaiGold
David vs GoliathInspire What's NextEmirates NBDFP7 McCann DubaiBronze
David vs GoliathRainbow for CoffeeRainbow - Friesland CampinaWavemakerSilver
David vs GoliathAs far as we goAlmosafer KSAFP7 McCann DubaiGold
David vs GoliathFine Baby: The RelaunchFine Hygenic HoldingMindshareGold
Healthcare - OTCPanadol Migraine LaunchPanadol Migraine - GSK MEAGrey GroupBronze
FoodKeep goingNestle FitnessFP7 McCann DubaiBronze
FoodLimoYUM! Pizza HutMullenLowe MENA FZ LLCBronze
FoodRepurposed mealsPuck - Arla Foods MEFP7 McCann DubaiSilver
SME Recognition Awardunspoken, uaeThe Lighthouse Centre for WellbeingCrystal
Healthcare ServicesThe Sound of ShishaAUBMCTBWA\RAAD LebanonSilver
Household Supplies & ServicesOMO Sensitive: Tough on Stains. Gentle on Skin.OMO - Unilever GulfFP7 McCann DubaiBronze
Household Supplies & ServicesThe Identity CollectionJotun PaintsWunderman DubaiBronze
Household Supplies & ServicesOMO's The 100 Stains ChallengeOMO - Unilever GulfFP7 McCann DubaiBronze
Media Innovation – Existing ChannelKFC - Scroll ThruKFC - YUM! MENAMemac OgilvySilver
Media Innovation – Existing ChannelThe Blank EditionAn-NaharImpact BBDOGold
Media Innovation – New Channel CreationThe Artistry of ServiceAl Tayer MotorsFP7 McCann DubaiBronze
Media Innovation – New Channel CreationMaster Painter RewardsJotun PaintsWunderman DubaiBronze
Media Innovation – New Channel CreationRooftop GardensKnorr -Unilever MashreqFP7 McCann CairoSilver
New Products/Service IntroductionThe Year Banking ChangedSTC, Saudi Telecom CompanyJ. Walter ThompsonBronze
New Products/Service IntroductionAnother MindDemagh Tanya - Etisalat MisrFP7 McCann CairoBronze
Seasonal MarketingHotter is Cooler!Burger King - Kout Food GroupMemac Ogilvy KuwaitBronze
Seasonal MarketingDurex Goes IncognitoDurex - Reckitt BenckiserHavas DubaiBronze
Seasonal MarketingUniversity Pride Season 3Nescafe - Nestle EgyptFP7 McCann CairoSilver
Seasonal MarketingAs far as we goAlmosafer KSAFP7 McCann DubaiGold
Personal Care ProductsFunny Things Off The Top Of My HeadHead and Shoulders - P&GSaatchi & Saatchi MENABronze
Personal Care ProductsSignal Natural BambooSignal - Unilever UAEMagna Global UAEBronze
Personal Care ProductsDon't Let Her Slip Between Your FingersClose Up - Unilever MashreqIsobar MENASilver
Personal Care ProductsSave Your ComfortAlways - P&G EgyptLeo Burnett BeirutSilver
Positive Change: Environmental – BrandsFrom Pieces of Scrap to Pieces of ArtAl Tayer MotorsFP7 McCann DubaiSilver
Positive Change: Environmental – BrandsRooftop GardensKnorr -Unilever MashreqFP7 McCann CairoSilver
Positive Change: Environmental – BrandsRepurposed mealsPuck - Arla Foods MEFP7 McCann DubaiSilver
Positive Change: Environmental – Non- Profit#SaveOurFaceRepublic of Lebanon's Ministry of EnvironmentImpact BBDO BeirutBronze
Positive Change: Environmental – Non- ProfitToxic FlagWaste Management CoalitionImpact BBDOSilver
Positive Change: Social Good - BrandsSecure Your AccountEmirates NBDLeo Burnett (UAE)Bronze
Positive Change: Social Good - BrandsThe Blank EditionAn-NaharImpact BBDOSilver
Positive Change: Social Good - BrandsThe Gift of MomBabyshopFP7 McCann DubaiGold
Positive Change: Social Good - BrandsThe UncoveredTunisie TelecomJ. Walter Thompson TunisGold
Positive Change: Social Good – Non-ProfitMaking this place their homeBeit Al BarakaFP7 McCann BeirutSilver
Positive Change: Social Good – Non-ProfitClasico DogsSNIFF Middle EastTBWA\RAADSilver
Positive Change: Social Good – Non-ProfitAbaad #ShameOnWhoAbaadLeo Burnett BeirutGold
Positive Change: Social Good – Non-ProfitYoung BrideRDFLJ. Walter Thompson BeirutGold
Real EstateThere's living and then, there's Madinat Jumeirah LivingDubai PropertiesFP7 McCann DubaiSilver
Real EstateThe Most Viewed Billboard in the Middle EastDubai Media CityFP7 McCann DubaiSilver
RetailBuilding a purpose-driven retail brandBabyshopFP7 McCann DubaiBronze
RetailWho said Men Don’t Cry?Burger King KSAJ. Walter ThompsonSilver
RetailThe Gift of MomBabyshopFP7 McCann DubaiGold
RetailKFC - Scroll ThruKFC - YUM! MENAMemac OgilvyGold
Snacks & DessertsWE ARE OREO PEOPLEOreo - MondelezHorizon FCB DubaiBronze
Snacks & DessertsNutella Spread - RamadanFerrero GulfLeo BurnettBronze
Snacks & DessertsReturn to the StadiumSnickers - Mars Wrigley Confectionery EgyptImpact BBDOSilver
Snacks & DessertsSquad ChallengeKITKAT - Nestle Middle EastPublicis ME, DubaiSilver
Marketer of the YearOzge ZoraliogluChief Marketing Officer MENAPAKTYum! Brands KFCCrystal
Small Budgets: ProductsAs far as we goAlmosafer KSAFP7 McCann DubaiSilver
Small Budgets: ProductsThe Chicken RapsMcDonald's LebanonFP7 McCann BeirutSilver
Small Budgets: ProductsDurex Goes IncognitoDurex - Reckitt BenckiserHavas DubaiSilver
Small Budgets: ProductsThe Blank EditionAn-NaharImpact BBDOSilver
Shopper MarketingMaking meal-time fun timePuck - Arla Foods MEFP7 McCann DubaiBronze
Shopper MarketingMaster Painter RewardsJotun PaintsWunderman DubaiBronze
Shopper MarketingThe Big ShutdownSTC - Saudi Telecom CompanyJ. Walter ThompsonSilver
Shopper MarketingThe Chicken RapsMcDonald's LebanonFP7 McCann BeirutGold
Sustained Success – ProductsNafasClear - Unilever MashreqFP7 McCann CairoBronze
Sustained Success – ProductsAl Abakera - The GeniusesNational Bank of EgyptTarek Nour CommunicationsBronze
Sustained Success – ProductsGrowing by transforming "Dirt is not good" to "Dirt is good" in the Middle EastOMO - Unilever GulfFP7 McCann DubaiSilver
Sustained Success – ProductsJohnnie Walker "Keep Walking Lebanon"Johnnie Walker - Diageo LebanonLeo Burnett BeirutSilver
Small Budgets: ServicesMaster Painter RewardsJotun PaintsWunderman DubaiBronze
Small Budgets: Servicesunspoken, uaeThe Lighthouse Centre for WellbeingMcCann Health DubaiSilver
Small Budgets: ServicesOlivia Gets HiredLiv. BankNetizencySilver
Small Budgets: ServicesThe Most Viewed Billboard in the Middle EastDubai Media CityFP7 McCann DubaiGold
Sustained Success – ServicesThe journey to becoming the world's most innovative bankEmirates NBDFP7 McCann DubaiBronze
Sustained Success – ServicesLaYwagif: The 1st Branded Entertainment HUBSTC - Saudi Telecom CompanyJ. Walter ThompsonSilver
Sustained Success – ServicesThe Roaming PuppetSTC - Saudi Telecom CompanyJ. Walter ThompsonGold
Telecommunications/Mobiles and InternetThe Ramadan campaign that didn’t launch in RamadanJawwy - Saudi Telecom CompanyFP7 McCann RiyadhSilver
Telecommunications/Mobiles and InternetAlfaNetAlfa TececommunicationLeo Burnett BeirutSilver
Telecommunications/Mobiles and InternetThe UncoveredTunisie TelecomJ. Walter Thompson TunisSilver
Telecommunications/Mobiles and InternetA fair telco?Jawwy - Saudi Teleom CompanyFP7 McCann DubaiGold
Youth Marketing – ChildrenMaking meal-time fun timePuck - Arla Foods MEFP7 McCann DubaiBronze
Youth Marketing – ChildrenPriceless JourneysMastercardFP7 McCann DubaiBronze
Youth Marketing – ChildrenWhat Are We AllowingSTC - Saudi Telecom CompanyJ. Walter ThompsonGold
Youth Marketing – Teens & AdultsUniversity Pride Season 3Nescafe - Nestle EgyptFP7 McCann CairoBronze
Youth Marketing – Teens & AdultsDon't Let Her Slip Between Your FingersClose Up - Unilever MashreqIsobar MENASilver
Youth Marketing – Teens & AdultsA fair telco?Jawwy - Saudi Telecom CompanyFP7 McCann DubaiSilver
Youth Marketing – Teens & AdultsCoca-Cola BRRRCoca- Cola - Coca-Cola Middle EastMemac Ogilvy DubaiGold
Brand Experience: ProductFerrero Rocher - Mother's DayFerrero GulfLeo BurnettSilver
Brand Experience: ProductTwix Face OffTwix - Mars GCCImpact BBDO DubaiSilver
Brand Experience: ProductThe Blank EditionAn-NaharImpact BBDOGold
Brand Experience: ServicesThe UncoveredTunisie TelecomJ. Walter Thompson TunisBronze
Brand Experience: ServicesThe Human NetworkDHLJ. Walter Thompson CairoBronze
Brand Experience: ServicesThe Big ShutdownSTC - Saudi Telecom CompanyJ. Walter ThompsonGold
Brand Experience: ServicesKFC - Scroll ThruKFC - YUM! MENAMemac OgilvyGold
The Most Effective Advertising Agency Office of the YearFP7 McCann DubaiCrystal
The Most Effective Media Agency Office of the YearPHD UAECrystal
The Most Effective Media Agency Office of the YearUM Saudi ArabiaCrystal
The Most Effective Agency Network of the YearFP7 McCannCrystal
Sustained Success: ServicesThe Roaming PuppetSTC - Saudi Telecom CompanyJ. Walter ThompsonBlack
  MENA EFFIE WINNERS 2018
CategoryCampaign NameBrand NameAgency NameAward
Youth Marketing – ChildrenWorld Without WallsBabyshopFP7/DXB & OMD DubaiBronze
Youth Marketing – ChildrenSave the CowsPuckFP7/DXBBronze
Youth Marketing – ChildrenThe Right to PlayUnilever - OMO
FP7/DXB
Silver
Youth Marketing – ChildrenJotun Kids Collection: Letting kids drive the growth of a paint brand’s premium innovationJotun PaintsWunderman DubaiSilver
Social Good - Non-ProfitNot Before 18The Lebanese Women Democratic Gathering - RDFLJ. Walter Thompson BeirutSilver
Social Good - Non-ProfitEmbrace "Talking Save Lives"EmbraceLeo Burnett BeirutSilver
Social Good - Non-ProfitGiving Is In Your Blood – Ramadan Blood DriveInternational Federation of Red Cross and Red Crescent Societies (IFRC)Leo Burnett BeirutSilver
Social Good - Non-ProfitSee Autism DifferentlyThe Egyptian Autistic SocietyMomentum EgyptGold
Real EstateVillanova - Homes with Room to GrowDubai PropertiesNomads Agency DubaiSilver
Real EstateBadya-The Creative CityPalm Hills DevelopmentFP7/CAI & UM CairoSilver
Real Estate1/JBR: It's not for everyoneDubai PropertiesFP7/DXB & Magna Global UAEGold
Cosmetic & FragranceMothers and DaughtersL'OrealMomentum EgyptBronze
Cosmetic & FragranceEyes of ArabiaOlayMSL UAEBronze
Cosmetic & FragranceWear your ColoursMaybellineMomentum EgyptBronze
Healthcare - OTCDon’t wait for DiabetesSaudi Ministry of HealthSaudi Ministry of HealthBronze
Healthcare - OTCPanadol NightGlaxoSmithKline (MEA)Grey Group DubaiSilver
Healthcare - OTC"Listen..."hearLIFE ClinicFP7/DXB & UM MENAGold
ElectronicsBe Seen #WithGalaxySamsung Gulf ElectronicsCheil MEABronze
ElectronicsThe D-RemoteBekoFP7/McCann IstanbulBronze
Non - Food FMCGThe Right to PlayUnilever - OMOFP7/DXBBronze
Non - Food FMCGA Touch of Perfume LuxuryUnilever - ComfortFP7/DXBBronze
Retail- Non-FoodWorld Without WallsBabyshopFP7/DXB & OMD DubaiSilver
Retail- Non-FoodBlooming Beauty - #NawartySephora Middle EastOMD DubaiSilver
Retail- Non-Food
#THEOneSofaStoriesTHE One Total Home ExperinceZenith DubaiSilver
Retail- Non-FoodBack To School BluesJarir BookstoreJ.Walter Thompson SaudiGold
New Products/Services CategoryStreetEmbratorFP7/CAIBronze
Automotive
#SheDrivesNissan Saudi ArabiaTBWA\RAAD DubaiSilver
AutomotiveUm-KhaledCentral Trade & Auto Co - ToyotaJ.Walter Thompson JordanSilver
AutomotiveAudiohuntersINFINITITBWA\RAAD DubaiSilver
Data Driven/ ProgrammaticPreventing people from infections this RamadanLifebuoyWunderman DubaiBronze
Data Driven/ ProgrammaticINFINITI Dynamic CreativeINFINITIOMD Dubai & TBWA/RAAD DubaiSilver
Data Driven/ ProgrammaticCongratulations On Your New Job!INFINITIInitiative MENASilver
Data Driven/ ProgrammaticUber LegendsUberFP7/DXB & OMD DubaiGold
Shopper MarketingPhiladelphia shoppable recipesPhiladelphiaSpark Foundry DubaiSilver
Shopper MarketingSave the CowsPuckFP7/DXBSilver
Shopper MarketingPepsi PointsPepsiOMD CairoSilver
Telecommunications/Mobiles and InternetPay for what you useJawwyFP7/DXBSilver
Telecommunications/Mobiles and InternetIf It Were Your Pain, Would You Share It? #PostWiselydu TelecommunicationLeo Burnett Dubai and Hearts & ScienceSilver
Telecommunications/Mobiles and InternetSlow FaceConnectTBWA\RAAD DubaiSilver
Telecommunications/Mobiles and InternetThe Hashtagging GrandpaOrangeFP7/TunisGold
Entertainment & SportsSBC TV Channel Launch CampaignSBCXelement Saudi & Magna Global UAESilver
Entertainment & SportsNever Take the Jersey offCoca-ColaFP7/CAI & UM CairoSilver
Entertainment & SportsFIFA WORLD CUPVISAImpact BBDO CairoSilver
RenaissanceThe 1 Dirham Coin for the 1 Dirham ConeMcDonald'sFP7/DXB & FP7/RiyadhBronze
RenaissanceChange has a TasteCoca-ColaFP7/DXBSilver
Renaissance1/JBR: It's not for everyoneDubai PropertiesFP7/DXB & Magna Global UAESilver
RenaissanceUniversity PrideNescaféFP7/CAI & Zenith CairoGold
Media Innovation – New Channel CreationThe Atlantis Fan Suite: The world's first social media suiteAtlantis, The Palm DubaiFP7/DXB & Magna Global UAESilver
Media Innovation – New Channel CreationWhat Matters is InsideShell RimulaJ. Walter Thompson CairoGold
Media Innovation – New Channel CreationHow educating IT Professionals helped Microsoft grow its Cloud Computing businessMicrosoft AzureWunderman DubaiGold
Food & Beverage - FMCGNutella B-Ready LaunchNutellaPHD DubaiSilver
Food & Beverage - FMCGUniversity PrideNescaféFP7/CAI & Zenith CairoGold
Food & Beverage - FMCGSave the CowsPuckFP7/DXBGold
Food & Beverage - FMCGSchweppes - Experience SaysSchweppesLeo Burnett CairoGold
Branded ContentThe Hashtagging GrandpaOrangeFP7/TunisGold
Branded ContentUniversity PrideNescaféFP7/CAI & Zenith CairoGold
Branded ContentNever Take the Jersey offCoca-ColaFP7/CAI & UM CairoGold
Branded ContentChallenging the category by challenging stereotypesPuckFP7/DXB & PHD DubaiGold
Retail- FoodThe Super-Natural Green WrapBreakfast & CoPublicis LEVANT & MSL BEIRUTBronze
Retail- FoodThe Takeaway that takes you awayAtlantis, The Palm DubaiFP7/DXB & Magna Global UAEBronze
Retail- Food"Cheer up Losers!"McDonald's LebanonFP7/BeirutSilver
Retail- FoodBig Mac CravingMcDonald’s GCC Co-Op Partners Inc.Leo Burnett DubaiGold
Social Good – Corporate BrandsThe Two-gether BoxMajid Al FuttaimNomads Agency DubaiBronze
Social Good – Corporate BrandsThe Other World CupUnilever: Rexona & ClearFP7/CAI & Magna EgyptSilver
Social Good – Corporate BrandsBaheya's Big GameJuhayna7 Agency EgyptSilver
Banking, Finance and InsuranceYou're not accounted forEGBANKFP7/CAIBronze
Banking, Finance and InsuranceWhile you wait...Emirates NBDFP7/DXBBronze
Banking, Finance and InsuranceHSBC Apple PayHSBCJ. Walter Thompson DubaiSilver
Banking, Finance and InsuranceThe Parent's Savings PlansEmirates NBDFP7/DXBGold
Youth Marketing – Teens & AdultsStreetEmbratorFP7/CAISilver
Youth Marketing – Teens & AdultsBack To School BluesJarir BookstoreJ.Walter Thompson SaudiSilver
Youth Marketing – Teens & AdultsSunsetCoca-ColaFP7/DXBSilver
Youth Marketing – Teens & AdultsUniversity PrideNescaféFP7/CAI & Zenith CairoGold
Personal Care ProductsHow Nana broke the taboo around periodNanaWunderman Dubai & Zenith DubaiSilver
Personal Care ProductsSignal - Time to change your brushSignal - Time To Change Your BrushCode8 Digital Limited DubaiSilver
Personal Care ProductsPreventing people from infections this RamadanLifebuoyWunderman DubaiGold
Personal Care ProductsReasons to CelebrateDurexHavas Worldwide Middle EastGold
Brand ExperienceBanking on TalentAlexBankJ.Walter Thompson CairoSilver
Brand ExperienceSave the CowsPuckFP7/DXBSilver
Brand Experience"Listen..."hearLIFE ClinicFP7/DXB & UM MENAGold
Brand ExperienceUnique to YouAl Rajhi BankFP7/RiyadhGold
Seasonal Marketing#SheDrivesNissan Saudi ArabiaTBWA\RAAD DubaiGold
Seasonal MarketingSaved by KalinkaTunisie TelecomJ. Walter Thompson TunisGold
Seasonal MarketingNever Take the Jersey offCoca-ColaFP7/CAI & UM CairoGold
Seasonal MarketingTravel For GoodEtihadMullenLoweOpen Abu DhabiGold
Travel ,Tourism and TransportationUber LegendsUberFP7/DXB & OMD DubaiSilver
Travel ,Tourism and Transportation#YourVacationYourWayAlTayyartph DDB SaudiSilver
Travel ,Tourism and TransportationHighway GalleryLouvre Abu DhabiTBWA\RAAD DubaiSilver
Media Innovation – Existing ChannelUnique to YouAl Rajhi BankFP7/RiyadhSilver
Media Innovation – Existing Channel"Listen..."hearLIFE ClinicFP7/DXB & UM MENASilver
Media Innovation – Existing ChannelHighway GalleryLouvre Abu DhabiTBWA\RAAD DubaiGold
Grand Prix#SheDrivesNissan Saudi ArabiaTBWA\RAAD DubaiGrand Prix
         Enter search term or use filters to narrow your search:

MENA EFFIE WINNERS 2021

Special Recognition Awards

Honourary Award of the Year

Fahd Hamidaddin

CEO

Saudi Tourism Authority

The Most Effective Advertising Agency Office of the Year

FP7 McCann Dubai

The Most Effective Media Agency Office of the Year

PHD Dubai

The Most Effective Agency Network of the Year

FP7 McCann

   

GOLD WINNERS

#

Entry Title

Category

Brand Name

Lead Agency 1

Lead Agency 2

Awards

1

The New National Anthem Edition

2021 / Brand Experience

An Nahar Newspaper

Impact BBDO Dubai

Gold

2

Dream Number

2021 / Entertainment & Sports

Loto Libanais

Impact BBDO Dubai

Gold

3

Despair No More

2021 / Branded Content & Entertainment

TENA

Impact BBDO

Gold

4

A Dad's Job

2021 / Retail

Home Centre

FP7 McCann Dubai

Gold

5

A Dad's Job

2021 / Small Budgets: Products

Home Centre

FP7 McCann Dubai

Gold

6

Did you get 5G?

2021 / Data Driven

STC

Wunderman Thompson Riyadh

Google

Gold

7

Shift+K+F+C

2021 / Youth Marketing – Services

KFC

TBWA/RAAD

Hearts & Science

Gold

8

Pay Cut Whopper

2021 / Marketing Disruptors

Burger King

Wunderman Thompson

Gold

9

The King of Internet

2021 / Brand Experience

Connect

TBWA/RAAD

Gold

10

Stuck

2021 / Healthcare Services

Tecom Group - Dubai Science Park

McCann Health Middle East

FP7 McCann Dubai

Gold

11

Blood Unity

2021 / Healthcare Services

Donner Sang Compter

FP7 McCann Dubai

McCann Health Middle East

Gold

12

Astronomical Sales

2021 / Marketing Innovation Solutions

Mastercard

FP7 McCann Dubai

Carat Middle East

Gold

13

Be Present. Not Around.

2021 / Families & Children

Unilever - OMO

FP7 McCann, Dubai

Magna MENA Dubai

Gold

14

Be Present. Not Around.

2021 / Social Media

Unilever - OMO

FP7 McCann, Dubai

Magna MENA Dubai

Gold

15

The Bread Exam

2021 / Positive Change: Social Good – Non-Profit

Lebanese Breast Cancer Foundation

FP7 McCann Dubai

McCann Paris

Gold

16

The Bread Exam

2021 / Branded Content & Entertainment

Lebanese Breast Cancer Foundation

FP7 McCann Dubai

McCann Paris

Gold

17

The Bread Exam

2021 / Small Budgets – Non-Profit

Lebanese Breast Cancer Foundation

FP7 McCann Dubai

McCann Paris

Gold

18

The Man Who Never Got Anything Back

2021 / Banking, Finance and Insurance

Emirates NBD Saudi Arabia

Momentum Riyadh

FP7 McCann Dubai

Gold

19

Fight to Protect the Little Things

2021 / Household Supplies & Services

Dettol

FP7 McCann Dubai

UM MENA

Gold

20

Rooftop Farms

2021 / Food

Unilever - Knorr

FP7 McCann Cairo

Magna Egypt

Gold

21

Rooftop Farms

2021 / Positive Change: Social Good - Brands

Unilever - Knorr

FP7 McCann Cairo

Magna Egypt

Gold

22

The Grandparents' Telco

2021 / Internet & Telecom

Orange Tunisia

FP7 McCann Tunis

Gold

23

Neb Adventures

2021 / Media Innovation: Existing Channel, Emerging & New Channels

AstraZeneca

McCann Health Middle East

FP7 McCann Dubai

Gold

24

Liquid Billboard

2021 / Media Innovation: Existing Channel, Emerging & New Channels

Adidas

Havas Middle East

Gold

25

The App That Redefined Banking

2021 / Sustained Success – Services

STC

Wunderman Thompson Riyadh

UM MENA

Gold

26

Mobily #EveryonesKingdom

2021 / Seasonal Marketing - Services

Mobily

M&C Saatchi UAE

Gold

27

The Moshaya Family Animation

2021 / Influencer Marketing

Almarai

Spark Foundry (KSA)

Gold

28

How we put Saudi Arabia on the map

2021 / Travel, Tourism and Transportation

Saudi Tourism Authority

DDB Dubai

PHD Dubai

Gold

SILVER WINNERS

#

Entry Title

Category

Brand Name

Lead Agency 1

Lead Agency 2

Awards

1

Beyond The Surface

2021 / Entertainment & Sports

Adidas

Havas Middle East

Silver

2

The Water Promise

2021 / Positive Change: Environmental – Brands

Finish

Havas Middle East

Silver

3

Durex Every Day

2021 / Personal Care

Durex

Havas Middle East

Silver

4

A Dad's Job

2021 / Families & Children

Home Centre

FP7 McCann Dubai

Silver

5

Burgher Kingh or Burjer Kinj?

2021 / Retail

Burger King

Wunderman Thompson Riyadh

Silver

6

Create With Galaxy

2021 / Electronics

Samsung

Cheil MEA

Silver

7

Burgher Kingh or Burjer Kinj?

2021 / Youth Marketing – Products

Burger King

Wunderman Thompson Riyadh

Silver

8

Reborn Together

2021 / Internet & Telecom

Vodafone

Wunderman Thompson Cairo

Silver

9

The Doppelgänger

2021 / Crisis Response / Critical Pivot

Burger King

Wunderman Thompson Riyadh

Silver

10

The Doppelgänger

2021 / Influencer Marketing

Burger King

Wunderman Thompson Riyadh

Silver

11

The Doppelgänger

2021 / Small Budgets: Products

Burger King

Wunderman Thompson Riyadh

Silver

12

The Wise Ones

2021 / Banking, Finance and Insurance

Emirates NBD

FP7 McCann Dubai

Silver

13

Stuck

2021 / David vs Goliath

Tecom Group - Dubai Science Park

McCann Health Middle East

FP7 McCann Dubai

Silver

14

Stuck

2021 / Small Budgets: Services

Tecom Group - Dubai Science Park

McCann Health Middle East

FP7 McCann Dubai

Silver

15

Astronomical Sales

2021 / Brand Experience: Live, AR/VR/Digital, Live+ AR/VR/Digital

Mastercard

FP7 McCann Dubai

Carat Middle East

Silver

16

Astronomical Sales

2021 / E-Commerce

Mastercard

FP7 McCann Dubai

Carat Middle East

Silver

17

Be Present. Not Around.

2021 / Household Supplies & Services

Unilever - OMO

FP7 McCann, Dubai

Magna MENA Dubai

Silver

18

The World of the Internet

2021 / Youth Marketing – Services

Ooredoo

FP7 McCann Doha

FP7 McCann Dubai

Silver

19

Stories of Mecca

2021 / Travel, Tourism and Transportation

Almosafer

FP7 McCann Riyadh

FP7 McCann Dubai

Silver

20

Stories of Mecca

2021 / Small Budgets: Services

Almosafer

FP7 McCann Riyadh

FP7 McCann Dubai

Silver

21

Stories of Mecca

2021 / Seasonal Marketing - Services

Almosafer

FP7 McCann Riyadh

FP7 McCann Dubai

Silver

22

Stories of Mecca

2021 / David vs Goliath

Almosafer

FP7 McCann Riyadh

FP7 McCann Dubai

Silver

23

Mars Shot

2021 / Government & Public Service

UAE Government Media Office

FP7 McCann Dubai

Silver

24

Mars Shot

2021 / Brand Integration & Entertainment Partnerships

UAE Government Media Office

FP7 McCann Dubai

Silver

25

Mars Shot

2021 / Social Media

UAE Government Media Office

FP7 McCann Dubai

Silver

26

Don't go to City Centre

2021 / New Products or Service Introduction

City Centre Almaza

FP7 McCann Cairo

Silver

27

Abtal El Shawarea (Stars on the Streets)

2021 / Beauty & Fragrance

Unilever - Clear

FP7 McCann Cairo

Magna Egypt

Silver

28

Abtal El Shawarea (Stars on the Streets)

2021 / Youth Marketing – Products

Unilever - Clear

FP7 McCann Cairo

Magna Egypt

Silver

29

A journey across Tunisia

2021 / Branded Content & Entertainment

Diari

FP7 McCann Tunis

UM Tunisia

Silver

30

A journey across Tunisia

2021 / Food

Diari

FP7 McCann Tunis

UM Tunisia

Silver

31

The Grandparents' Telco

2021 / Crisis Response / Critical Pivot

Orange Tunisia

FP7 McCann Tunis

Silver

32

Unstable Internet = Unstable You

2021 / New Products or Service Introduction

FASTtelco

FP7 McCann Kuwait

FP7 McCann Dubai

Silver

33

Neb Adventures

2021 / Brand Experience: Live, AR/VR/Digital, Live+ AR/VR/Digital

AstraZeneca

McCann Health Middle East

FP7 McCann Dubai

Silver

34

unspoken, uae

2021 / Business-to-Business – Services

Lighthouse Centre for Wellbeing

McCann Health Middle East

FP7 McCann Dubai

Silver

35

Winning in the Middle East by making Moms win

2021 / Sustained Success – Products

Puck

FP7 McCann, Dubai

PHD (UAE)

Silver

36

Fuel their dreams

2021 / Omni-Channel Shopper Solution

Puck

FP7 McCann Dubai

PHD (UAE)

Silver

37

Patrol Conquer Everywhere

2021 / Automotive – Vehicles & Aftermarket

Nissan

TBWA/RAAD

OMD (UAE)

Silver

38

The Journey to fight Sexual Violence in Lebanon

2021 / Sustained Success – Services

ABAAD (Dimensions)-Resource Center for Gender Equality

Silver

39

Fawazir Chevrolet: Bringing Back That Ramadan Feeling

2021 / Seasonal Marketing – Products

Chevrolet

Commonwealth//McCann Dubai

Carat Middle East

Silver

40

Ariel & Tide E-direct

2021 / Marketing Disruptors

Procter & Gamble (P&G)

Silver

41

Ariel & Tide E-direct

2021 / Omni-Channel Shopper Solution

Procter & Gamble (P&G)

Silver

42

The Wider Web

2021 / Marketing Innovation Solutions

Etisalat

Impact BBDO Dubai

Silver

43

Kings of the Road

2021 / Brand Experience

ExxonMobil

Impact BBDO Cairo

Silver

44

KITKAT, THE VOICE

2021 / Snacks & Desserts

KITKAT

Publicis Middle East

Silver

45

Love At First Sip

2021 / Beverages Alcohol & Non-Alcohol

Starbucks

Tiktok

Silver

46

Mobily #EveryonesKingdom

2021 / Positive Change: Social Good - Brands

Mobily

M&C Saatchi UAE

Silver

47

KFC Creative Intelligence

2021 / Data Driven

KFC

Hearts & Science

TBWA/RAAD

Silver

48

Sugar Breakup

2021 / Beverages Alcohol & Non-Alcohol

NESCAFÉ 2IN1

Publicis Middle East

Silver

49

The World of the Internet

2021 / Seasonal Marketing - Services

Ooredoo

FP7 McCann Doha

FP7 McCann Dubai

Silver

BRONZE WINNERS

#

Entry Title

Category

Brand Name

Lead Agency 1

Lead Agency 2

Awards

1

The Water Promise

2021 / Household Supplies & Services

Finish

Havas Middle East

Bronze

2

Thank You Russia

2021 / Automotive – Vehicles & Aftermarket

LADA

TBWA/RAAD (Lebanon)

TBWA/RAAD

Bronze

3

#LoveLocal

2021 / Internet & Telecom

Facebook

TBWA/RAAD

Bronze

4

Local Chicken

2021 / Youth Marketing – Services

KFC

TBWA/RAAD

Hearts & Science

Bronze

5

Equality Spell Check

2021 / Business-to-Business – Products

Lenovo

Wunderman Thompson

Bronze

6

The Promotion That Egypt Needed To Crack

2021 / Internet & Telecom

Etisalat Misr - Hekaya

FP7 McCann Cairo

Bronze

7

Salad In A Bun?

2021 / New Products or Service Introduction

Burger King

Wunderman Thompson Riyadh

Bronze

8

Got Laban?

2021 / Retail

Burger King

Wunderman Thompson Riyadh

Bronze

9

Our Riders. Our Heroes.

2021 / E-Commerce

Mrsool

TTP

Bronze

10

The King of Internet

2021 / David vs Goliath

Connect

TBWA/RAAD

Bronze

11

Who’s Your Cabbie

2021 / Brand Experience

RTA

VMLY&R (Dubai)

Bronze

12

Blood Unity

2021 / Positive Change: Social Good – Non-Profit

Donner Sang Compter

FP7 McCann Dubai

McCann Health Middle East

Bronze

13

Be Present. Not Around.

2021 / Data Driven

Unilever - OMO

FP7 McCann, Dubai

Magna MENA

Bronze

14

A World We Deserve

2021 / Social Media

Babyshop

FP7 McCann Dubai

Bronze

15

The Bread Exam

2021 / Influencer Marketing

Lebanese Breast Cancer Foundation

FP7 McCann Dubai

McCann Paris

Bronze

16

Fight to Protect the Little Things

2021 / Crisis Response / Critical Pivot

Dettol

FP7 McCann Dubai

UM MENA

Bronze

17

Rooftop Farms

2021 / Marketing Innovation Solutions

Unilever - Knorr

FP7 McCann Cairo

Magna Egypt

Bronze

18

Abtal El Shawarea (Stars on the Streets)

2021 / Positive Change: Social Good - Brands

Unilever - Clear

FP7 McCann Cairo

Magna Egypt

Bronze

19

Reno4 - Unboxing Tunisian's Passions

2021 / Electronics

Oppo

FP7 McCann Tunis

UM Tunisia

Bronze

20

Unstable Internet = Unstable You

2021 / Omni-Channel Shopper Solution

FASTtelco

FP7 McCann Kuwait

FP7 McCann Dubai

Bronze

21

Toy Talks

2021 / New Products or Service Introduction

Yas Island

Momentum Dubai

Bronze

22

Dubai Duty Free At Home

2021 / Marketing Disruptors

Dubai Duty Free

FP7 McCann Dubai

UM MENA

Bronze

23

A Fair Telco

2021 / Sustained Success – Services

Jawwy from STC

FP7 McCann Dubai

FP7 McCann Riyadh

Bronze

24

Sugar Breakup

2021 / Beverages Alcohol & Non-Alcohol

NESCAFÉ 2IN1

Publicis Middle East

Bronze

25

Patrol Conquer Everywhere

2021 / Performance Marketing

Nissan

TBWA/RAAD

OMD (UAE)

Bronze

26

Create With Galaxy

2021 / Youth Marketing – Products

Samsung

Cheil MEA

Bronze

27

Oreo-Feed: Watch, Shop and Play

2021 / Seasonal Marketing – Products

Oreo

Spark Foundry

Saatchi & Saatchi MENA

Bronze

28

X-Terra: Bond wherever you go

2021 / Performance Marketing

Nissan

TBWA/RAAD

OMD (UAE)

Bronze

29

Rethink The Regular

2021 / Travel, Tourism and Transportation

Tecom Group - Dubai Design District (d3)

Memac Ogilvy Dubai

Magna MENA

Bronze

30

The Moshaya Family Animation

2021 / Families & Children

Almarai

Spark Foundry (KSA)

Bronze

31

The Moshaya Family Animation

2021 / Brand Integration & Entertainment Partnerships

Almarai

Spark Foundry (KSA)

Bronze

32

Lux Step Into The Spotlight

2021 / Personal Care

Lux

Magna MENA

Bronze

33

A Shock To Comfort, A Story Of Nonhydrogenation

2021 / Food

GANNA

BBDO Worldwide

Bronze

34

KITKAT - YouTube Deserves A Break

2021 / Snacks & Desserts

KITKAT

Publicis Middle East

Bronze

35

In a Nutshell, Tornado

2021 / Household Supplies & Services

El Araby

BBDO Worldwide

Bronze

36

Join the Making of a New World

2021 / Travel, Tourism and Transportation

EXPO 2020 Dubai

Brand Identity

Bronze

37

Even camels love it

2021 / Automotive – Vehicles & Aftermarket

Ford Al Ghanim

UM Kuwait

Bronze

38

Patrol Conquer Everywhere

2021 / Data Driven

Nissan

TBWA/RAAD

OMD (UAE)

Bronze

39

Your Career is in Your Hands Campaign

2021 / Government & Public Service

UK Cabinet Office & Ministry of Labor

Wunderman Thompson / JWT / Amman

Bronze

Grand Prix

The Bread Exam

2021 / Positive Change: Social Good – Non-Profit

Lebanese Breast Cancer Foundation

FP7 McCann Dubai

McCann Paris

Grand Prix

  MENA EFFIE WINNERS 2019
CategoryCampaign TitleBrand NameLead AgencyAward
Automotive - VehiclesBolt EV: Going All-ElectricChevrolet UAECommonwealth//McCann DubaiBronze
Automotive - VehiclesThe Artistry of ServiceAl Tayer MotorsFP7 McCann DubaiSilver
Automotive - VehiclesBuy an icon, Win a legendChevrolet UAECommonwealth//McCann DubaiSilver
Beverages Alcoholic & Non-AlcoholicCall it Coca-ColaCoca- Cola, Coca-Cola EgyptMAHDYSBronze
Beverages Alcoholic & Non-AlcoholicAbsolut Civil LoveFawaz HoldingInteresting TimesGold
Beauty, Cosmetic & FragrancesSounds crazy. But smells lit!Axe - Unilever GulfFP7 McCann DubaiBronze
Branded ContentThe Gift of MomBabyshopFP7 McCann DubaiSilver
Branded ContentEmirates NBD - Give in to GivingEmirates NBDLeo Burnett (UAE)Silver
Branded ContentA fair telco?Jawwy, STCFP7 McCann DubaiSilver
Branded ContentFunny Things Off The Top Of My HeadHead and Shoulders - P&GSaatchi & Saatchi MENAGold
ElectronicsBe The Pro #WithGalaxySamsung Gulf ElectronicsCheil MEABronze
ElectronicsJust Keeps Getting BetterHMD NokiaWunderman DubaiBronze
Data DrivenHumanizing Uber by Humanizing DataUber Middle EastFP7 McCann DubaiBronze
Data DrivenStart More First TimesMastercardFP7 McCann DubaiBronze
Data DrivenThe 100 usesVaseline - Unilever MENAWunderman DubaiSilver
Data DrivenEvery Step CountsEmirates NBDFP7 McCann DubaiGold
Travel, Tourism and TransportationHumanizing Uber by Humanizing DataUber Middle EastFP7 McCann DubaiSilver
Travel, Tourism and TransportationThank God, It's Not My CarSixt Egypt - Rent a CarTarek Nour CommunicationsSilver
Travel, Tourism and TransportationAs far as we goAlmosafer KSAFP7 McCann DubaiGold
Banking, Finance and InsuranceReady, Set, Goal!Liv. BankNetizencyBronze
Banking, Finance and InsuranceEvery Step CountsEmirates NBDFP7 McCann DubaiSilver
Banking, Finance and InsuranceThe lazy way outVodafone Cash - VodafoneJ. Walter Thompson CairoSilver
Banking, Finance and InsuranceThe Art GapStandard Chartered Bank UAETBWA\RAADSilver
Entertainment & SportsCoca Cola OffsideThe Coca-Cola CompanyJ. Walter Thompson DubaiBronze
Entertainment & SportsSummer says, 'Yas!'Yas Island, Farah ExperiencesMomentum MENA, DubaiGold
David vs GoliathInspire What's NextEmirates NBDFP7 McCann DubaiBronze
David vs GoliathRainbow for CoffeeRainbow - Friesland CampinaWavemakerSilver
David vs GoliathAs far as we goAlmosafer KSAFP7 McCann DubaiGold
David vs GoliathFine Baby: The RelaunchFine Hygenic HoldingMindshareGold
Healthcare - OTCPanadol Migraine LaunchPanadol Migraine - GSK MEAGrey GroupBronze
FoodKeep goingNestle FitnessFP7 McCann DubaiBronze
FoodLimoYUM! Pizza HutMullenLowe MENA FZ LLCBronze
FoodRepurposed mealsPuck - Arla Foods MEFP7 McCann DubaiSilver
SME Recognition Awardunspoken, uaeThe Lighthouse Centre for WellbeingCrystal
Healthcare ServicesThe Sound of ShishaAUBMCTBWA\RAAD LebanonSilver
Household Supplies & ServicesOMO Sensitive: Tough on Stains. Gentle on Skin.OMO - Unilever GulfFP7 McCann DubaiBronze
Household Supplies & ServicesThe Identity CollectionJotun PaintsWunderman DubaiBronze
Household Supplies & ServicesOMO's The 100 Stains ChallengeOMO - Unilever GulfFP7 McCann DubaiBronze
Media Innovation – Existing ChannelKFC - Scroll ThruKFC - YUM! MENAMemac OgilvySilver
Media Innovation – Existing ChannelThe Blank EditionAn-NaharImpact BBDOGold
Media Innovation – New Channel CreationThe Artistry of ServiceAl Tayer MotorsFP7 McCann DubaiBronze
Media Innovation – New Channel CreationMaster Painter RewardsJotun PaintsWunderman DubaiBronze
Media Innovation – New Channel CreationRooftop GardensKnorr -Unilever MashreqFP7 McCann CairoSilver
New Products/Service IntroductionThe Year Banking ChangedSTC, Saudi Telecom CompanyJ. Walter ThompsonBronze
New Products/Service IntroductionAnother MindDemagh Tanya - Etisalat MisrFP7 McCann CairoBronze
Seasonal MarketingHotter is Cooler!Burger King - Kout Food GroupMemac Ogilvy KuwaitBronze
Seasonal MarketingDurex Goes IncognitoDurex - Reckitt BenckiserHavas DubaiBronze
Seasonal MarketingUniversity Pride Season 3Nescafe - Nestle EgyptFP7 McCann CairoSilver
Seasonal MarketingAs far as we goAlmosafer KSAFP7 McCann DubaiGold
Personal Care ProductsFunny Things Off The Top Of My HeadHead and Shoulders - P&GSaatchi & Saatchi MENABronze
Personal Care ProductsSignal Natural BambooSignal - Unilever UAEMagna Global UAEBronze
Personal Care ProductsDon't Let Her Slip Between Your FingersClose Up - Unilever MashreqIsobar MENASilver
Personal Care ProductsSave Your ComfortAlways - P&G EgyptLeo Burnett BeirutSilver
Positive Change: Environmental – BrandsFrom Pieces of Scrap to Pieces of ArtAl Tayer MotorsFP7 McCann DubaiSilver
Positive Change: Environmental – BrandsRooftop GardensKnorr -Unilever MashreqFP7 McCann CairoSilver
Positive Change: Environmental – BrandsRepurposed mealsPuck - Arla Foods MEFP7 McCann DubaiSilver
Positive Change: Environmental – Non- Profit#SaveOurFaceRepublic of Lebanon's Ministry of EnvironmentImpact BBDO BeirutBronze
Positive Change: Environmental – Non- ProfitToxic FlagWaste Management CoalitionImpact BBDOSilver
Positive Change: Social Good - BrandsSecure Your AccountEmirates NBDLeo Burnett (UAE)Bronze
Positive Change: Social Good - BrandsThe Blank EditionAn-NaharImpact BBDOSilver
Positive Change: Social Good - BrandsThe Gift of MomBabyshopFP7 McCann DubaiGold
Positive Change: Social Good - BrandsThe UncoveredTunisie TelecomJ. Walter Thompson TunisGold
Positive Change: Social Good – Non-ProfitMaking this place their homeBeit Al BarakaFP7 McCann BeirutSilver
Positive Change: Social Good – Non-ProfitClasico DogsSNIFF Middle EastTBWA\RAADSilver
Positive Change: Social Good – Non-ProfitAbaad #ShameOnWhoAbaadLeo Burnett BeirutGold
Positive Change: Social Good – Non-ProfitYoung BrideRDFLJ. Walter Thompson BeirutGold
Real EstateThere's living and then, there's Madinat Jumeirah LivingDubai PropertiesFP7 McCann DubaiSilver
Real EstateThe Most Viewed Billboard in the Middle EastDubai Media CityFP7 McCann DubaiSilver
RetailBuilding a purpose-driven retail brandBabyshopFP7 McCann DubaiBronze
RetailWho said Men Don’t Cry?Burger King KSAJ. Walter ThompsonSilver
RetailThe Gift of MomBabyshopFP7 McCann DubaiGold
RetailKFC - Scroll ThruKFC - YUM! MENAMemac OgilvyGold
Snacks & DessertsWE ARE OREO PEOPLEOreo - MondelezHorizon FCB DubaiBronze
Snacks & DessertsNutella Spread - RamadanFerrero GulfLeo BurnettBronze
Snacks & DessertsReturn to the StadiumSnickers - Mars Wrigley Confectionery EgyptImpact BBDOSilver
Snacks & DessertsSquad ChallengeKITKAT - Nestle Middle EastPublicis ME, DubaiSilver
Marketer of the YearOzge ZoraliogluChief Marketing Officer MENAPAKTYum! Brands KFCCrystal
Small Budgets: ProductsAs far as we goAlmosafer KSAFP7 McCann DubaiSilver
Small Budgets: ProductsThe Chicken RapsMcDonald's LebanonFP7 McCann BeirutSilver
Small Budgets: ProductsDurex Goes IncognitoDurex - Reckitt BenckiserHavas DubaiSilver
Small Budgets: ProductsThe Blank EditionAn-NaharImpact BBDOSilver
Shopper MarketingMaking meal-time fun timePuck - Arla Foods MEFP7 McCann DubaiBronze
Shopper MarketingMaster Painter RewardsJotun PaintsWunderman DubaiBronze
Shopper MarketingThe Big ShutdownSTC - Saudi Telecom CompanyJ. Walter ThompsonSilver
Shopper MarketingThe Chicken RapsMcDonald's LebanonFP7 McCann BeirutGold
Sustained Success – ProductsNafasClear - Unilever MashreqFP7 McCann CairoBronze
Sustained Success – ProductsAl Abakera - The GeniusesNational Bank of EgyptTarek Nour CommunicationsBronze
Sustained Success – ProductsGrowing by transforming "Dirt is not good" to "Dirt is good" in the Middle EastOMO - Unilever GulfFP7 McCann DubaiSilver
Sustained Success – ProductsJohnnie Walker "Keep Walking Lebanon"Johnnie Walker - Diageo LebanonLeo Burnett BeirutSilver
Small Budgets: ServicesMaster Painter RewardsJotun PaintsWunderman DubaiBronze
Small Budgets: Servicesunspoken, uaeThe Lighthouse Centre for WellbeingMcCann Health DubaiSilver
Small Budgets: ServicesOlivia Gets HiredLiv. BankNetizencySilver
Small Budgets: ServicesThe Most Viewed Billboard in the Middle EastDubai Media CityFP7 McCann DubaiGold
Sustained Success – ServicesThe journey to becoming the world's most innovative bankEmirates NBDFP7 McCann DubaiBronze
Sustained Success – ServicesLaYwagif: The 1st Branded Entertainment HUBSTC - Saudi Telecom CompanyJ. Walter ThompsonSilver
Sustained Success – ServicesThe Roaming PuppetSTC - Saudi Telecom CompanyJ. Walter ThompsonGold
Telecommunications/Mobiles and InternetThe Ramadan campaign that didn’t launch in RamadanJawwy - Saudi Telecom CompanyFP7 McCann RiyadhSilver
Telecommunications/Mobiles and InternetAlfaNetAlfa TececommunicationLeo Burnett BeirutSilver
Telecommunications/Mobiles and InternetThe UncoveredTunisie TelecomJ. Walter Thompson TunisSilver
Telecommunications/Mobiles and InternetA fair telco?Jawwy - Saudi Teleom CompanyFP7 McCann DubaiGold
Youth Marketing – ChildrenMaking meal-time fun timePuck - Arla Foods MEFP7 McCann DubaiBronze
Youth Marketing – ChildrenPriceless JourneysMastercardFP7 McCann DubaiBronze
Youth Marketing – ChildrenWhat Are We AllowingSTC - Saudi Telecom CompanyJ. Walter ThompsonGold
Youth Marketing – Teens & AdultsUniversity Pride Season 3Nescafe - Nestle EgyptFP7 McCann CairoBronze
Youth Marketing – Teens & AdultsDon't Let Her Slip Between Your FingersClose Up - Unilever MashreqIsobar MENASilver
Youth Marketing – Teens & AdultsA fair telco?Jawwy - Saudi Telecom CompanyFP7 McCann DubaiSilver
Youth Marketing – Teens & AdultsCoca-Cola BRRRCoca- Cola - Coca-Cola Middle EastMemac Ogilvy DubaiGold
Brand Experience: ProductFerrero Rocher - Mother's DayFerrero GulfLeo BurnettSilver
Brand Experience: ProductTwix Face OffTwix - Mars GCCImpact BBDO DubaiSilver
Brand Experience: ProductThe Blank EditionAn-NaharImpact BBDOGold
Brand Experience: ServicesThe UncoveredTunisie TelecomJ. Walter Thompson TunisBronze
Brand Experience: ServicesThe Human NetworkDHLJ. Walter Thompson CairoBronze
Brand Experience: ServicesThe Big ShutdownSTC - Saudi Telecom CompanyJ. Walter ThompsonGold
Brand Experience: ServicesKFC - Scroll ThruKFC - YUM! MENAMemac OgilvyGold
The Most Effective Advertising Agency Office of the YearFP7 McCann DubaiCrystal
The Most Effective Media Agency Office of the YearPHD UAECrystal
The Most Effective Media Agency Office of the YearUM Saudi ArabiaCrystal
The Most Effective Agency Network of the YearFP7 McCannCrystal
Sustained Success: ServicesThe Roaming PuppetSTC - Saudi Telecom CompanyJ. Walter ThompsonBlack
  MENA EFFIE WINNERS 2018
CategoryCampaign NameBrand NameAgency NameAward
Youth Marketing – ChildrenWorld Without WallsBabyshopFP7/DXB & OMD DubaiBronze
Youth Marketing – ChildrenSave the CowsPuckFP7/DXBBronze
Youth Marketing – ChildrenThe Right to PlayUnilever - OMO
FP7/DXB
Silver
Youth Marketing – ChildrenJotun Kids Collection: Letting kids drive the growth of a paint brand’s premium innovationJotun PaintsWunderman DubaiSilver
Social Good - Non-ProfitNot Before 18The Lebanese Women Democratic Gathering - RDFLJ. Walter Thompson BeirutSilver
Social Good - Non-ProfitEmbrace "Talking Save Lives"EmbraceLeo Burnett BeirutSilver
Social Good - Non-ProfitGiving Is In Your Blood – Ramadan Blood DriveInternational Federation of Red Cross and Red Crescent Societies (IFRC)Leo Burnett BeirutSilver
Social Good - Non-ProfitSee Autism DifferentlyThe Egyptian Autistic SocietyMomentum EgyptGold
Real EstateVillanova - Homes with Room to GrowDubai PropertiesNomads Agency DubaiSilver
Real EstateBadya-The Creative CityPalm Hills DevelopmentFP7/CAI & UM CairoSilver
Real Estate1/JBR: It's not for everyoneDubai PropertiesFP7/DXB & Magna Global UAEGold
Cosmetic & FragranceMothers and DaughtersL'OrealMomentum EgyptBronze
Cosmetic & FragranceEyes of ArabiaOlayMSL UAEBronze
Cosmetic & FragranceWear your ColoursMaybellineMomentum EgyptBronze
Healthcare - OTCDon’t wait for DiabetesSaudi Ministry of HealthSaudi Ministry of HealthBronze
Healthcare - OTCPanadol NightGlaxoSmithKline (MEA)Grey Group DubaiSilver
Healthcare - OTC"Listen..."hearLIFE ClinicFP7/DXB & UM MENAGold
ElectronicsBe Seen #WithGalaxySamsung Gulf ElectronicsCheil MEABronze
ElectronicsThe D-RemoteBekoFP7/McCann IstanbulBronze
Non - Food FMCGThe Right to PlayUnilever - OMOFP7/DXBBronze
Non - Food FMCGA Touch of Perfume LuxuryUnilever - ComfortFP7/DXBBronze
Retail- Non-FoodWorld Without WallsBabyshopFP7/DXB & OMD DubaiSilver
Retail- Non-FoodBlooming Beauty - #NawartySephora Middle EastOMD DubaiSilver
Retail- Non-Food
#THEOneSofaStoriesTHE One Total Home ExperinceZenith DubaiSilver
Retail- Non-FoodBack To School BluesJarir BookstoreJ.Walter Thompson SaudiGold
New Products/Services CategoryStreetEmbratorFP7/CAIBronze
Automotive
#SheDrivesNissan Saudi ArabiaTBWA\RAAD DubaiSilver
AutomotiveUm-KhaledCentral Trade & Auto Co - ToyotaJ.Walter Thompson JordanSilver
AutomotiveAudiohuntersINFINITITBWA\RAAD DubaiSilver
Data Driven/ ProgrammaticPreventing people from infections this RamadanLifebuoyWunderman DubaiBronze
Data Driven/ ProgrammaticINFINITI Dynamic CreativeINFINITIOMD Dubai & TBWA/RAAD DubaiSilver
Data Driven/ ProgrammaticCongratulations On Your New Job!INFINITIInitiative MENASilver
Data Driven/ ProgrammaticUber LegendsUberFP7/DXB & OMD DubaiGold
Shopper MarketingPhiladelphia shoppable recipesPhiladelphiaSpark Foundry DubaiSilver
Shopper MarketingSave the CowsPuckFP7/DXBSilver
Shopper MarketingPepsi PointsPepsiOMD CairoSilver
Telecommunications/Mobiles and InternetPay for what you useJawwyFP7/DXBSilver
Telecommunications/Mobiles and InternetIf It Were Your Pain, Would You Share It? #PostWiselydu TelecommunicationLeo Burnett Dubai and Hearts & ScienceSilver
Telecommunications/Mobiles and InternetSlow FaceConnectTBWA\RAAD DubaiSilver
Telecommunications/Mobiles and InternetThe Hashtagging GrandpaOrangeFP7/TunisGold
Entertainment & SportsSBC TV Channel Launch CampaignSBCXelement Saudi & Magna Global UAESilver
Entertainment & SportsNever Take the Jersey offCoca-ColaFP7/CAI & UM CairoSilver
Entertainment & SportsFIFA WORLD CUPVISAImpact BBDO CairoSilver
RenaissanceThe 1 Dirham Coin for the 1 Dirham ConeMcDonald'sFP7/DXB & FP7/RiyadhBronze
RenaissanceChange has a TasteCoca-ColaFP7/DXBSilver
Renaissance1/JBR: It's not for everyoneDubai PropertiesFP7/DXB & Magna Global UAESilver
RenaissanceUniversity PrideNescaféFP7/CAI & Zenith CairoGold
Media Innovation – New Channel CreationThe Atlantis Fan Suite: The world's first social media suiteAtlantis, The Palm DubaiFP7/DXB & Magna Global UAESilver
Media Innovation – New Channel CreationWhat Matters is InsideShell RimulaJ. Walter Thompson CairoGold
Media Innovation – New Channel CreationHow educating IT Professionals helped Microsoft grow its Cloud Computing businessMicrosoft AzureWunderman DubaiGold
Food & Beverage - FMCGNutella B-Ready LaunchNutellaPHD DubaiSilver
Food & Beverage - FMCGUniversity PrideNescaféFP7/CAI & Zenith CairoGold
Food & Beverage - FMCGSave the CowsPuckFP7/DXBGold
Food & Beverage - FMCGSchweppes - Experience SaysSchweppesLeo Burnett CairoGold
Branded ContentThe Hashtagging GrandpaOrangeFP7/TunisGold
Branded ContentUniversity PrideNescaféFP7/CAI & Zenith CairoGold
Branded ContentNever Take the Jersey offCoca-ColaFP7/CAI & UM CairoGold
Branded ContentChallenging the category by challenging stereotypesPuckFP7/DXB & PHD DubaiGold
Retail- FoodThe Super-Natural Green WrapBreakfast & CoPublicis LEVANT & MSL BEIRUTBronze
Retail- FoodThe Takeaway that takes you awayAtlantis, The Palm DubaiFP7/DXB & Magna Global UAEBronze
Retail- Food"Cheer up Losers!"McDonald's LebanonFP7/BeirutSilver
Retail- FoodBig Mac CravingMcDonald’s GCC Co-Op Partners Inc.Leo Burnett DubaiGold
Social Good – Corporate BrandsThe Two-gether BoxMajid Al FuttaimNomads Agency DubaiBronze
Social Good – Corporate BrandsThe Other World CupUnilever: Rexona & ClearFP7/CAI & Magna EgyptSilver
Social Good – Corporate BrandsBaheya's Big GameJuhayna7 Agency EgyptSilver
Banking, Finance and InsuranceYou're not accounted forEGBANKFP7/CAIBronze
Banking, Finance and InsuranceWhile you wait...Emirates NBDFP7/DXBBronze
Banking, Finance and InsuranceHSBC Apple PayHSBCJ. Walter Thompson DubaiSilver
Banking, Finance and InsuranceThe Parent's Savings PlansEmirates NBDFP7/DXBGold
Youth Marketing – Teens & AdultsStreetEmbratorFP7/CAISilver
Youth Marketing – Teens & AdultsBack To School BluesJarir BookstoreJ.Walter Thompson SaudiSilver
Youth Marketing – Teens & AdultsSunsetCoca-ColaFP7/DXBSilver
Youth Marketing – Teens & AdultsUniversity PrideNescaféFP7/CAI & Zenith CairoGold
Personal Care ProductsHow Nana broke the taboo around periodNanaWunderman Dubai & Zenith DubaiSilver
Personal Care ProductsSignal - Time to change your brushSignal - Time To Change Your BrushCode8 Digital Limited DubaiSilver
Personal Care ProductsPreventing people from infections this RamadanLifebuoyWunderman DubaiGold
Personal Care ProductsReasons to CelebrateDurexHavas Worldwide Middle EastGold
Brand ExperienceBanking on TalentAlexBankJ.Walter Thompson CairoSilver
Brand ExperienceSave the CowsPuckFP7/DXBSilver
Brand Experience"Listen..."hearLIFE ClinicFP7/DXB & UM MENAGold
Brand ExperienceUnique to YouAl Rajhi BankFP7/RiyadhGold
Seasonal Marketing#SheDrivesNissan Saudi ArabiaTBWA\RAAD DubaiGold
Seasonal MarketingSaved by KalinkaTunisie TelecomJ. Walter Thompson TunisGold
Seasonal MarketingNever Take the Jersey offCoca-ColaFP7/CAI & UM CairoGold
Seasonal MarketingTravel For GoodEtihadMullenLoweOpen Abu DhabiGold
Travel ,Tourism and TransportationUber LegendsUberFP7/DXB & OMD DubaiSilver
Travel ,Tourism and Transportation#YourVacationYourWayAlTayyartph DDB SaudiSilver
Travel ,Tourism and TransportationHighway GalleryLouvre Abu DhabiTBWA\RAAD DubaiSilver
Media Innovation – Existing ChannelUnique to YouAl Rajhi BankFP7/RiyadhSilver
Media Innovation – Existing Channel"Listen..."hearLIFE ClinicFP7/DXB & UM MENASilver
Media Innovation – Existing ChannelHighway GalleryLouvre Abu DhabiTBWA\RAAD DubaiGold
Grand Prix#SheDrivesNissan Saudi ArabiaTBWA\RAAD DubaiGrand Prix