Today the associate director of MEmob+, the data-driven marketing services company of Akama Holding, Sara Naja’s career started with an altogether different type of data. With the intention of specialising in fraud investigation, Sara first worked as an external auditor at KPMG and EY with her accounting and business administration degrees. That was before she discovered the exciting world of media.
Sara moved to Mediaquest in 2010 as a business developer. Over five years, she managed growing sections of the company’s portfolio of print, digital and event properties and actively contributed to the diversification of the company’s revenues. In 2016, Sara assumed the leadership of the events division, managing and developing a prestigious collection of flagship events and a team of six. In 2018, she made the move to data, working with clients to deploy data mining, management, activation and monetization solutions to enhance their marketing effectiveness.