Shortlisted Entries 2019

 Nos.   Entry Title   Brand Name
 

Automotive – Vehicles

 

1 The Artistry of Service Al Tayer Motors
2 Buy an icon, Win a legend Chevrolet UAE
3 Bolt EV: Going All-Electric Chevrolet UAE
4 How To Crash A Party Chevrolet UAE
5 Decision: Impossible Al Jazirah Vehicles Agencies Co.
 

Banking, Finance and Insurance

 

1 Inspire What’s Next Emirates NBD
2 Every Step Counts Emirates NBD
3 Secure Your Account Emirates NBD
4 Olivia Gets Hired Liv. Bank
5 The lazy way out Vodafone Cash, Vodafone
6 Al Abakera – The Geniuses Al Abakera, National Bank of Egypt
7 Priceless Journeys Mastercard
8 Ready, Set, Goal! Liv. Bank
9 The Art Gap Standard Chartered Bank UAE
10 The Café Around The Corner Bank Audi
11 The Sound of Mastercard Mastercard
 

Beauty, Cosmetic & Fragrances

 

1 Sounds crazy. But smells lit! Axe, Unilever Gulf
2 OLAY WHIPS #LIGHTASAIR Olay, Procter and Gamble
3 Fit Me As I Am Maybelline, L’Oreal Egypt
4 Smooth Now Moves TRESemmé, Unilever
5 Makyaj Wa Banat – Maybelline Maybelline, L’Oreal Middle East
6 Dabur Amla Hair Oil Amla Hair Oil, Dabur International
 

Beverages Alcoholic & Non-Alcoholic

 

1 Absolut Civil Love Absolut, Fawaz Holding
2 7Up & Food 7Up, PepsiCo Egypt
3 Coca-Cola BRRR Coca-Cola, Coca-Cola Middle East
4 CALL IT COCA-COLA Coca-Cola, Coca-Cola Egypt
 

Brand Experience Live, Virtual or 360

 

1 Cargo Passenger Class flyadeal
2 KFC – Scroll Thru KFC, YUM! MENA
3 The Human Network DHL
4 The Uncovered Tunisie Telecom
5 The Identity Collection Jotun Paints
6 The First National Recharge Tournament Vodafone
7 Twix Face Off Twix, Mars GCC
8 Omo Tag OMO, Unilever Lebanon
9 The Blank Edition An-Nahar
10 Squad Challenge KITKAT, Nestle Middle East
11 Building a purpose-driven retail brand Babyshop
12 Driven By Context GMC, General Motors MENA Operations
13 The Sound of Mastercard Mastercard
14 McDonald’s Signature Collection: Premium Not Ridiculous McDonald’s Middle East Development Company
15 The Expo Johnnie Walker, Diageo Lebanon
16 Women are more than you can see Lux, Unilever MENA
17 Finish the Dishes Finish, Reckitt Benckiser Arabia
18 The Big Shutdown STC, Saudi Telecom Company
19 Extra Time Omantel
20 Etihad Holiday Machine Etihad Holidays, Etihad
21 PepsiCo PO1 at the African Cup of Nations Pepsi, PepsiCo Egypt
22 KFC Bucket of Fun KFC, KFC TUNISIA
 

Branded Content

 

1 There’s living and then, there’s Madinat Jumeirah Living Dubai Properties
2 The 100 uses Vaseline, Unilever MENA
3 NIVEA URBAN SKIN NIVEA, Beiersdorf
4 Emirates NBD – Give in to Giving Emirates NBD
5 Secure Your Account Emirates NBD
6 Problem No. Family Talk Hekaya, Etisalat Misr
7 McWrap McDonald’s KSA
8 The nation that didn’t know its anthem Byblos Bank
9 Humanizing Uber by Humanizing Data Uber Middle East
10 Buy an icon, Win a legend Chevrolet UAE
11 Don’t skip a single moment this Ramadan Lifebuoy, Unilever MENA
12 Into the Spotlight – Google Adwords Lux, Unilever Global
13 The Chicken Raps McDonald’s Lebanon
14 The Identity Collection Jotun Paints
15 Summer says, ‘Yas!’  Yas Island, Farah Experiences,
16 The Gift of Mom Babyshop
17 It’s Easier with Music Pepsi, PepsiCo International Lebanon
18 Funny Things Off The Top Of My Head Head and Shoulders, P&G Dubai
19 The Ramadan campaign that didn’t launch in Ramadan Jawwy, Saudi Telecom Company
20 The Café Around The Corner Bank Audi
21 Rest After Fame IKEA Saudi Arabia
22 Warak Warak Bank Al Etihad
23 El Large Hardee’s Americana
24 Decision: Impossible Al Jazirah Vehicles Agencies Co.
25 A fair telco? Jawwy, Saudi Telecom Company
26 University Pride Season 3 Nescafé, Nestle EGYPT
27 Keep going Nestle Fitness, Nestle Middle East
28 Phil & Mahfouz Emirates NBD
29 INFINITI QX50 – MAGIC MIRROR INFINITI Middle East
 

Data Driven

 

1 Humanizing Uber by Humanizing Data Uber Middle East
2 KFC – Scroll Thru KFC, YUM! MENA
3 Break one-on-one KITKAT, Nestle Middle East
4 Just Keeps Getting Better Nokia, HMD Nokia
5 Start More First Times Mastercard
6 The 100 uses Vaseline, Unilever MENA
7 Weather Sync *Achoo* Campaign Telfast, Sanofi
8 Samsung sold more smartphones this Ramadan Samsung, Samsung Saudi Arabia
9 Every Step Counts Emirates NBD
10 End The Family Drama IKEA UAE
11 Driven By Context GMC, General Motors MENA Operations
12 Bio-Color Nissan , Nissan Middle East
13 Summer says, ‘Yas!’ Yas Island, Farah Experiences
14 The All-New Renault Duster Duster, Renault Middle East
15 Inspiring Coffee Corners Nescafé Dolce Gusto, Nestle Middle East
16 Pepsi UCL Pepsi, PepsiCo
17 Don’t skip a single moment this Ramadan Lifebuoy,Unilever MENA
 

David vs Goliath

 

1 As far as we go Almosafer KSA
2 Think you know Bahrain? Think again. Bahrain Economic Development Board
3 Just Keeps Getting Better Nokia, HMD Nokia
4 Rainbow for Coffee Rainbow, Friesland Campina
5 Fine Baby: The Relaunch Fine Baby, Fine Hygienic Holding
6 Inspire What’s Next Emirates NBD
 

Electronics

 

1 Be The Pro #WithGalaxy Samsung, Samsung Gulf Electronics
2 Just Keeps Getting Better Nokia, HMD Nokia
3 Samsung sold more smartphones this Ramadan Samsung, Samsung Saudi Arabia
 

Entertainment & Sports

 

1 #AbuDhabiGP Challenge Abu Dhabi Motorsports Management, Yas Marina Circuit
2 Unstoppable Kids Visa Middle East
3 Coca Cola Offside Coca-Cola, The Coca-Cola Company
4 Summer says, ‘Yas!’ Yas Island, Farah Experiences
5 El Farq ‘The Difference’ – Simplified Package OSN
 

Food

 

1 Making meal-time fun time Puck, Arla Foods
2 Food Opens Doors MAGGI, Nestle Middle East
3 Repurposed meals Puck, Arla Foods Middle East
4 Limo Pizza Hut, YUM!
5 Keep going Nestle Fitness, Nestle Middle East
Bubbly Music Revamp Cadbury Dairy Milk Bubbly, Mondelez International
 

Healthcare – OTC

 

1 Weather Sync *Achoo* Campaign Telfast, Sanofi
2 Panadol Migraine Launch Panadol Migraine, GlaxoSmithKline MEA
 

Healthcare Services

 

1 The Sound of Shisha AUBMC
2 Lose your Habits Ministry Of Health KSA
 

Household Supplies & Services

 

1 End The Family Drama IKEA UAE
2 No more drama Jif, Unilever
3 Ariel Orphanage ARIEL, P&G Egypt
4 OMO Sensitive: Tough on Stains. Gentle on Skin. OMO, Unilever Gulf
5 OMO’s The 100 Stains Challenge OMO, Unilever Gulf
6 Glade Change is in the Air Glade, SC Johnson
7 The Identity Collection Jotun Paints
 

Media Innovation – Existing Channel

 

1 KFC – Scroll Thru KFC, YUM! MENA
2 The Blank Edition An-Nahar
3 The Priceless Machines Mastercard
4 WE ARE OREO PEOPLE OREO, Mondelez
5 Pepsi UCL Pepsi, PepsiCo
6 Raffaello Partnership Innovation Raffaello, Ferrero Gulf
7 Cookies are coming Mondelez International Inc
8 Squad Challenge KITKAT, Nestle Middle East
9 Making meal-time fun time Puck, Arla Foods
10 Driven By Context GMC, General Motors MENA Operations
 

Media Innovation – New Channel Creation

 

1 The Artistry of Service Al Tayer Motors
2 The Art Gap Standard Chartered Bank UAE
3 Rooftop Gardens Knorr, Unilever Mashreq
4 Toxic Flag Waste Management Coalition
5 Measuring impact of online advertising on in stores sales Bourjois, COTY Inc
6 Master Painter Rewards Jotun Paints
 

New Products/Service Introduction

 

1 Emirates NBD – Give in to Giving Emirates NBD
2 HSBC UAE – Flexi Account HSBC UAE
3 The Year Banking Changed STC, Saudi Telecom Company
4 Another Mind Demagh Tanya, Etisalat Misr
5 The Future of Mobility Mercedes-Benz, Daimler ME
 

Personal Care Products

 

1 Save Your Comfort Always, P&G Egypt
2 Don’t Let Her Slip Between Your Fingers Close Up, Unilever Mashreq
3 Funny Things Off The Top Of My Head Head and Shoulders, P&G Dubai
4 Into the Spotlight – Google Adwords Lux, Unilever Global
5 SIGNAL NATURAL BAMBOO Signal, Unilever UAE
6 Love is Invisible Durex, Reckitt Benckiser
 

Positive Change: Environmental – Brands

 

1 From Pieces of Scrap to Pieces of Art Al Tayer Motors
2 Repurposed meals Puck, Arla Foods Middle East
3 Rooftop Gardens Knorr, Unilever Mashreq
4 Earth Hour DEWA
 

Positive Change: Environmental – Non- Profit

1 #SaveOurFace Republic of Lebanon Ministry of Environment
2 Toxic Flag Waste Management Coalition
 

Positive Change: Social Good – Brands

 

1 The Uncovered Tunisie Telecom
2 Abaad #ShameOnWho Abaad
3 The Gift of Mom Babyshop
4 Donate what you love OMO, Unilever
5 Secure Your Account Emirates NBD
6 The Blank Edition An-Nahar
7 unspoken, uae Lighthouse Centre for Wellbeing
8 Unseen Potential Al Tayer Motors
9 Food Opens Doors MAGGI, Nestle Middle East
10 The Art Gap Standard Chartered Bank UAE
11 Girl on Fire Mastercard
12 Into the Spotlight – Google Adwords Lux, Unilever Global
13 Extra Time Omantel
14 Book of Dreams Jibnet Abu Al Walad – Fromageries Bel ME
15 Emirates NBD – Give in to Giving Emirates NBD
16 10 10 CCCL Campaign Spinneys Lebanon GMRL
 

Positive Change: Social Good – Non-Profit

 

1 Young Bride RDFL
2 Lose Your Habits Ministry of Health KSA
3 Clasico Dogs SNIFF Middle East
4 Making this place their home Beit El Baraka
 

Real Estate

 

1 The Most Viewed Billboard in the Middle East Dubai Media City
2 There’s living and then, there’s Madinat Jumeirah Living Dubai Properties
3 Who helped shape Dubai into Dubai? Dubai Holding
4 AZURE AL REEM Azure Al Reem, Masaood Developments LLC
 

Retail

 

1 The Gift of Mom Babyshop
2 Building a purpose-driven retail brand Babyshop
3 KFC – Scroll Thru KFC, YUM! MENA
4 Who said Men Don’t Cry? Burger King KSA
5 Tryano AW18 Campaign Tryano, Chalhoub Group
 

Seasonal Marketing

 

1 As far as we go Almosafer KSA
2 Don’t skip a single moment this Ramadan Lifebuoy, Unilever MENA
3 Who said Men Don’t Cry? Burger King KSA
4 Durex Goes Incognito Durex, Reckitt Benckiser
5 Cadbury in Ramadan- From Drool To Table Cadbury Dairy Milk, Mondelez Egypt
6 Coca-Cola BRRR Coca-Cola, Coca-Cola Middle East
7 UAE Domestic Booster: Do Not Disturb, Currently On Staycation #InAbuDhabi Department of Culture and Tourism Abu Dhabi
8 Hotter is Cooler! Burger King, Kout Food Group
9 Summer says, ‘Yas!’  Yas Island, Farah Experiences
10 University Pride Season 3 Nescafé, Nestle EGYPT
11 Emirates NBD – Give in to Giving Emirates NBD
12 Kinder Seasonal: Growing Bigger Hearts Kinder, Ferrero Gulf
13 Timeless Taste The Three Cows, Arla Foods Middle East
14 Give back to mom Sadia, BRF
 

Shopper Marketing

 

1 The Big Shutdown STC, Saudi Telecom Company
2 The Sound of Mastercard Mastercard
3 The Priceless Machines Mastercard
4 Making meal-time fun time Puck, Arla Foods Middle East
5 Master Painter Rewards Jotun Paints
6 The Chicken Raps McDonald’s Lebanon
 

Small Budgets: Products

 

1 The Chicken Raps McDonald’s Lebanon
2 Durex Goes Incognito Durex, Reckitt Benckiser
3 As far as we go Almosafer KSA
4 The Blank Edition An-Nahar
5 Meet the Jeep Sedan Jeep, Fiat-Chrysler Middle East FZE
6 Keep going Nestle Fitness, Nestle Middle East
7 Live Fearless: Celebrating the fearless power of women Nana, Essity TENA
8 Durex Every Day Durex, Reckitt Benckiser
9 Rest After Fame IKEA Saudi Arabia
10 Break one-on-one KITKAT, Nestle Middle East
11 Ready, Set, Goal Liv. Bank
12 Love is Invisible Durex, Reckitt Benckiser
13 Protecting businesses from cybercriminal activity Microsoft 365, Microsoft
 

Small Budgets: Services

 

1 The Sound of Shisha AUBMC
2 Olivia Gets Hired Liv. Bank
3 unspoken, uae Lighthouse Centre for Wellbeing
4 Carrefour by Majid Al Futtaim Retail – CarrefourNow Carrefour, Majid Al Futtaim UAE
5 Big Families Connect
6 Master Painter Rewards Jotun Paints
7 The Most Viewed Billboard in the Middle East Dubai Media City
 

Snacks & Desserts

 

1 Squad Challenge KITKAT, Nestle Middle East
2 Twix Face Off Twix, Mars GCC
3 Cadbury in Ramadan- From Drool To Table Cadbury Dairy Milk, Mondelez Egypt
4 Return to the Stadium Snickers, Mars Wrigley Confectionary Egypt
5 Break one-on-one KITKAT, Nestle Middle East
6 WE ARE OREO PEOPLE OREO, Mondelez
7 Kinder Seasonal: Growing Bigger Hearts Kinder, Ferrero Gulf
8 Raffaello Partnership Innovation Raffaello, Ferrero Gulf
 

Sustained Success – Products

 

1 Growing by transforming “Dirt is not good” to “Dirt is good” in the Middle East OMO, Unilever Gulf
2 Making a comeback by celebrating the everyday chef Puck, Arla Foods Middle East
3 Johnnie Walker “Keep Walking Lebanon” Johnnie Walker, Diageo Lebanon
4 The Fine Baby road to success Fine Baby, Fine Hygienic Holding
5 Al Abakera – The Geniuses Al Abakera, National Bank of Egypt
6 Nafas Clear, Unilever Mashreq
 

Sustained Success – Services

 

1 LaYwagif: The 1st Branded Entertainment HUB STC, Saudi Telecom Company
2 The journey to becoming the world’s most innovative bank Emirates NBD
3 The Roaming Puppet STC, Saudi Telecom Company
4 Al Namoos DEWA
 

Telecommunications/Mobiles and Internet

 

1 A fair telco? Jawwy, Saudi Telecom Company
2 The Uncovered Tunisie Telecom
3 The Ramadan campaign that didn’t launch in Ramadan Jawwy, Saudi Telecom Company
4 Problem No. Family Talk Hekaya, Etisalat Misr
5 Visiting The Visitors First Etisalat UAE
6 AlfaNet Alfa Telecommunications
7 Magic Granting All Your Wishes Mobily Saudi Arabia
 

Travel, Tourism and Transportation

 

1 As far as we go Almosafer KSA
2 Humanizing Uber by Humanizing Data Uber Middle East
3 Cargo Passenger Class flyadeal
4 Welcome The Future Expo 2020 Dubai
5 Thank God, It’s Not My Car Sixt Egypt – Rent a Car
6 Reshaping the Brand Experience Through a Data Driven Approach – #BeMyGuest Department of Tourism and Commerce Marketing Dubai
7 Etihad Holiday Machine Etihad Holidays, Etihad
 

Youth Marketing – Children

 

1 What Are We Allowing STC, Saudi Telecom Company
2 Priceless Journeys Mastercard
3 Building a purpose-driven retail brand Babyshop
4 Making meal-time fun time Puck – Arla Foods
5 Kinder Seasonal: Growing Bigger Hearts Kinder – Ferrero Gulf
6 She Can Play RAKBANK
 

Youth Marketing – Teens & Adults

 

1 A fair telco? Jawwy, Saudi Telecom Company
2 Don’t Let Her Slip Between Your Fingers Close Up, Unilever Mashreq
3 Secure Your Account Emirates NBD
4 Another Mind Demagh Tanya, Etisalat Misr
5 The Expo Johnnie Walker “Keep Walking Lebanon”
6 University Pride Season 3 Nescafé, Nestle Egypt
7 Coca-Cola BRRR Coca-Cola, Coca-Cola Middle East
8 Who said Men Don’t Cry? Burger King KSA
9 MORE THAN YOU CAN SEE Lux, Unilever Mashreq
10 Keep going Nestle Fitness, Nestle Middle East
11 Live Fearless: Celebrating the fearless power of women Nana, Essity TENA
12 Break one-on-one KITKAT, Nestle Middle East
13 Return to the Stadium Snickers, Mars Wrigley Confectionary Egypt
14 The lazy way out Vodafone Egypt
15 Squad Challenge KITKAT, Nestle Middle East
16 The Ramadan campaign that didn’t launch in Ramadan Jawwy, Saudi Telecom Company

 

Shortlisted Entries 2018

No. ENTRY BRAND
AUTOMOTIVE
1  The Deal Hunters   Al Jazirah Vehicles Agencies & Ford
2  Blind Test Drive   Chevrolet
3  Toyota Ramadan 2018   Um-Khaled
4  Congratulations On Your New Job!   INFINITI of Arabian Automobiles
5  AAC KEFA Spare Parts   AWR ARABIAN AUTOMOBILES
6  Gorilla Tactics   Chevrolet
7  Polls of Adventure   Nissan Middle East
8  #SheDrives   Nissan Saudi Arabia
9  ANABMW   BMW Middle East
10  Save a drop   Shell
11  Q 5-0 (World Cup)   Infiniti
12  Audiohunters   Infiniti
13  X-Trail: Carve Your Own Path   Nissan Middle East
14  What Matters is Inside   Shell Rimula
15  Duster-Machi Duster   Dacia Duster
16  The Path To Mastery   Lincoln
17  Women, meet GMC   GMC: Acadia
18  The Digital Live Studio by Renault   Groupe Renault
19  Battery Buster   Chevrolet
20  INFINITI Dynamic Creative   INFINITI
21  Wait No More   INFINITI of Arabian Automobiles
22  Honda Ramadan   Honda Ramadan
23  Joy Of Coming Home   BMW Middle East
BANKING, FINANCE & INSURANCE
1  Make Small Victories   Byblos Bank
2  RAKMoney Transfer   RAKBANK
3  While you wait…   Emirates NBD
4  Eidiya Express   Emirates NBD
5  The Parent’s Savings Plans   Emirates NBD
6  Banking on Talent   AlexBank
7  You’re not accounted for   EGBANK
8  The Last of 9   Emirates NBD
9  Click To Cash   Vodafone Cash
10  The local’s UAE bank   Emirates NBD
11  Bank Audi “Independence Day”   Bank Audi
12  VISA – FIFA WORLD CUP   VISA
13  My Ras Al Khaimah   RAKBANK
14  HSBC Apple Pay  HSBC Apple Pay
BRAND EXPERIENCE
1  “Listen…”   hearLIFE Clinic
2  Slow Face   Connect
3  If It Were Your Pain, Would You Share It? #PostWisely   du: #PostWisely 2018
4  OnboardTheWorld   Air Arabia
5  The Parent’s Savings Plans   Emirates NBD
6  The Right to Play   Unilever – OMO
7  World Without Walls   Babyshop
8  Blind Test Drive   Chevrolet
9  AAC KEFA Spare Parts   AWR ARABIAN AUTOMOBILES
10  #SheDrives   Nissan Saudi Arabia
11  Rice, Rice and More Rice   Knorr
12  Commute made easy   UBER
13  Banking on Talent   AlexBank
14  Unique to You   Al Rajhi Bank
15  Jotun Kids Collection: Letting kids drive the growth of a paint brand’s premium innovation   Fenomastic Wonderwall
16  Sim Delivery In a Snap   Saudi Telecom Company
17  Polls of Adventure   Nissan Middle East
18  The Game Behind Gaming   Saudi Telecom Company
19  Vintage   Pepsi
20  Just Add Love   Nutella
21  Danone Sing the National Anthem   Danone
22  The Takeaway that takes you away   Atlantis, The Palm Dubai
23  Save the Cows   Puck
24  Red Grinta invades Tunisia   Coca-Cola
25  Highway Gallery   Louvre Abu Dhabi
26  You’re not accounted for   EGBANK
BRANDED CONTENT
1  The Parent’s Savings Plans   Emirates NBD
2  Toyota Ramadan 2018   Um-Khaled
3  Never Take the Jersey off   Coca-Cola
4  If It Were Your Pain, Would You Share It? #PostWisely   du: #PostWisely 2018
5  #SheDrives   Nissan Saudi Arabia
6  The Hashtagging Grandpa   Orange
7  Challenging the category by challenging stereotypes   Puck
8  1/JBR: It’s not for everyone   Dubai Properties
9  The Right to Play   Unilever – OMO
10  The Last of 9   Emirates NBD
11  Saved by Kalinka   Tunisie Telecom
12  Badya-The Creative City   Palm Hills Development
13  What happens in Russia… Won’t Stay in Russia!   Saudi Telecom Company
14  Make Small Victories   Byblos Bank
15  The Internet is Unfair   Vodafone Egypt
16  World Without Walls   Babyshop
17  How Nana broke the taboo around period   Nana
18  Unicef #TeachYouALesson (#BaddeRabbik)   UNICEF
19  University Pride   Nescafé
20  Roman: An Ode to Arab Feminism   Mashrou’ Leila
22  Mirinda Campaign   Mirinda
23  Sunset   Coca-Cola
24  Don’t Cheer for Egypt   Vodafone Egypt
25  “Cheer up Losers!   McDonald’s
26  Polls of Adventure   Nissan Middle East
27  Cooking Rediscovered   MAGGI Chicken and Herbs
28  How Tefal got people barbecuing under 50ºC   Tefal Optigrill+
COSMETICS & FRAGRANCES
1  Wear your Colours   Maybelline
2  Mothers and Daughters   L’Oreal
3  Eyes of Arabia   Olay
DATA DRIVEN/PROGRAMMATIC
1  If It Were Your Pain, Would You Share It? #PostWisely   du: #PostWisely 2018
2  Congratulations On Your New Job!   INFINITI of Arabian Automobiles
3  Uber Legends   Uber
4  How Tefal got people barbecuing under 50ºC   Tefal Optigrill+
5  Preventing people from infections this Ramadan   Lifebuoy
6  While you wait…   Emirates NBD
7  The local’s UAE bank   Emirates NBD
8  The End of Roamophobia   Etisalat
9  Big Tasty Online Challenge   McDonald’s GCC
10  Danone Big Cup   Danone
11  INFINITI Dynamic Creative   INFINITI
12  SUBWAY ‘Toasties’ launch   SUBWAY ‘Toasties’ launch
13  “Cheer up Losers!   McDonald’s
14  The Atlantis Fan Suite: The world’s first social media suite   Atlantis, The Palm Dubai
15  Research Online Purchase Offline   Centrepoint
16  X-Trail: Precision Marketing   Nissan Middle East
ELECTRONICS
1  Hacking Classifieds   Beko
2  The Aquaboard   Beko
3  Made For Egypt!   Midea
4  The D-Remote   Beko
5  Cognitive Summit:   IBM Solutions
6  Be Seen #WithGalaxy   Samsung Gulf Electronics
7  How educating IT Professionals helped Microsoft grow its Cloud  Computing business   Microsoft Azure
ENTERTAINMENT & SPORTS
1  Never Take the Jersey off   Coca-Cola
2  The Blue Bank Goes Red   Emirates NBD
3  Drive On Defense   Shell Helix
4  Roman: An Ode to Arab Feminism   Mashrou’ Leila
5  World Cup Breakup   Unilever: Clear
6  It all started on the streets   Clear
7  FIFA WORLD CUP   VISA
8  Red Grinta invades Tunisia   Coca-Cola
9  SBC TV Channel Launch Campaign   SBC
10  World Cup campaign   Saudi Telecom Company
11  World Cup – Why go to Russia?   Zain Kuwait
12  Hublot Middle East-2018 FIFA World Cup Campaign   Hublot
13  Dubai Fitness Challenge   Decathlon
14  Saudis meet Russia   Mobily
FMCG
1  University Pride   Nescafé
2  Rice, Rice and More Rice   Knorr
3  Save the Cows   Puck
4  Sunset   Coca-Cola
5  Change has a Taste   Coca-Cola
6  Challenging the category by challenging stereotypes   Puck
7  Philadelphia shoppable recipes   Philadelphia
8  The Unofficial Champion of the World Cup   Snickers
9  Growth Comes from the Search for the Missing Flavour in Life   Lays
10  Growing Bigger Hearts   Kinder
11  The Face Of The Earth Project   Absolut Vodka
12  Ferrero Rocher – My Mom Is   Ferrero Rocher
13  World Mankousheh Day   Zaatar w Zeit
14  Saudi Pride   Pepsi
15  Nutella B-Ready Launch   Nutella B-Ready
16  Just Add Love   Nutella
17  Schweppes – Experience Says   Schweppes
18  The Super-Natural Green Wrap   Zaatar w Zeit
19  Danone Sing the National Anthem   Danone
20  Rabea Tea Express Every Day   Rabea Tea
21  This Close   Clorets
HEALTHCARE – OTC
1   “Listen…”   hearLIFE Clinic
2   Don’t wait for Diabetes   diabetes awareness campaign
3   Panadol Night   Panadol Night
MEDIA INNOVATION – EXISTING CHANNEL
1  Highway Gallery   Louvre Abu Dhabi
2  The local’s UAE bank   Emirates NBD
3  “Listen…”   hearLIFE Clinic
4  Uber Legends   Uber
5  Polls of Adventure   Nissan Middle East
6  The 1 Dirham Coin for the 1 Dirham Cone   McDonald’s
7  Pepsi Vintage Ride   Pepsi
8  Egyptian Students Coffee   Nescafe
9  Save the Cows   Puck
10  Smirnoff #MySoundCounts   Smirnoff
11  The Aquaboard   Beko
12  Unique to You   Al Rajhi Bank
13  Pizza Hut 60th Anniversary   Pizza Hut 60th Anniversary – Buy One Get       Two Free
14  Delivering Delight   Lipton Ice Tea
15  Microsoft 365: Protecting businesses from cybercriminal activity   Microsoft 365
16  Congratulations On Your New Job!   INFINITI of Arabian Automobiles
17  REXONA ‘Heart of the Nation   REXONA ‘Heart of the Nation’
18  What happens in Russia… Won’t Stay in Russia!   Saudi Telecom Company
19  SUBWAY ‘Social Soccer’   SUBWAY ‘Social Soccer’
20  The Digital Live Studio by Renault   Groupe Renault
21  SUBWAY ‘Customer Push EngineSUBWAY   SUBWAY ‘Customer Push Engine’
22  SUBWAY ‘Toasties’ launch   SUBWAY ‘Toasties’ launch
23  Beyond Performance   Dubai Properties LLC
24  Choose your Escapes with Rotana   Rotana
MEDIA INNOVATION – NEW CHANNEL
1  The Unofficial Champion of the World Cup   Snickers
2  Commute made easy   UBER
3  The Last of 9   Emirates NBD
4  What Matters is Inside   Shell Rimula
5  The Atlantis Fan Suite: The world’s first social media suite   Atlantis, The Palm Dubai
6  Big Tasty Online Challenge   McDonald’s GCC
7  The D-Remote   Beko
8  How educating IT Professionals helped Microsoft grow its Cloud  Computing business   Microsoft Azure
9  Red Grinta invades Tunisia   Coca-Cola
10  REXONA ‘Heart of the Nation’   REXONA ‘Heart of the Nation’
11  JPod Skin Journey   Johnson’s Head To Toe Range
NEW PRODUCT/SERVICES
1 Unique to You   Al Rajhi Bank
2  Street   Embrator
3  Innovative Lifestyle Banking with Liv.   Liv. Bank
4  Cooking Rediscovered   MAGGI Chicken and Herbs
5  Life Can Surprise You, the Control Plan Won’t   du: Control Plan
6  Cheetos New Flavors   Cheetos
7  Chateau Ksara “Nuance – Invite the New”   Chateau Ksara
8  Vintage   Pepsi
9  Taking a Bite Out of the Snacks Market   Sunbites Nuts
10  Danone Big Cup   Danone
11  Jotun Kids Collection: Letting kids drive the growth of a paint  brand’s premium innovation   Fenomastic Wonderwall
NON FOOD FMCG
1  The Right to Play   Unilever – OMO
2  A Touch of Perfume Luxury   Unilever – Comfort
3  Ariel Gel Relaunch Egypt ‘No Compromise   P&G / Ariel
4  1000 Ways of Cheering   Persil
5  How Tefal got people barbecuing under 50ºC   Tefal Optigrill+
6  Smirnoff #MySoundCounts   Smirnoff
7  #Finishwithlove Ramadan Campaign   Finish
8  Bingo Beyond Clean   Bingo
PERSONAL CARE PRODUCTS
1  How Nana broke the taboo around period   Nana
2  Preventing people from infections this Ramadan   Lifebuoy
3  Reasons to Celebrate   Durex
4  People of the Internet – P&G (H&S Egypt World Cup 2018)   Head & Shoulders
5  Closeup Valentine   Closeup
6  REXONA ‘Heart of the Nation’   REXONA ‘Heart of the Nation’
7  Signal – Time to change your brush   Signal – Time To Change Your Brush
8  Always “Generation of Firsts”   P&G / Always
9  You’re Gold   Unilever – AXE
10  The first step of Beauty   Veet
11  TRESEMMÉ – The Power of Gorgeous Hair   TRESemmé Arabia
REAL ESTATE
1  1/JBR: It’s not for everyone   Dubai Properties
2  Villanova – Homes with Room to Grow   Dubai Properties
3  Badya-The Creative City   Palm Hills Development
4  Beyond Performance   Dubai Properties LLC
RENAISSANCE
1  Unique to You   Al Rajhi Bank
2  University Pride   Nescafé
3  Badya-The Creative City   Palm Hills Development
4  Sunset   Coca-Cola
5  The End of Roamophobia   Etisalat
6  Street   Embrator
7  Cheetos New Flavors   Cheetos
8  Uber Legends   Uber
9  The 1 Dirham Coin for the 1 Dirham Cone   McDonald’s
10  The Hashtagging Grandpa   Orange
11  Roman: An Ode to Arab Feminism   Mashrou’ Leila
12  1/JBR: It’s not for everyone   Dubai Properties
13  Amazing Happens Together   Omantel: Telco
14  Change has a Taste   Coca-Cola
15  The Parent’s Savings Plans   Emirates NBD
16  World Without Walls   Babyshop
17  Big Tasty Online Challenge   McDonald’s GCC
18  Duster Machi Duster   Dacia Duster
19  Challenging the category by challenging stereotypes   Puck
20  The Internet is more fun on Ooredoo   Ooredoo
21  The Power of Data   KFC
22  Merkle Your Social   Pioneer
RETAIL FOOD
1  The Takeaway that takes you away   Atlantis, The Palm Dubai
2  “Cheer up Losers!”   McDonald’s
3  Big Tasty Online Challenge   McDonald’s GCC
4  The 1 Dirham Coin for the 1 Dirham Cone   McDonald’s
5  Masking Meals, Respecting Hunger   McDonald’s Ramadan Bundle
6  Say it with McNuggets & Uber   McDonald’s
7  Big Mac Craving   McDonald’s: Big Mac Craving
8  Being a Mum   McDonald’s
9  SUBWAY ‘Social Soccer’   SUBWAY ‘Social Soccer’
10  World Mankousheh Day   Zaatar w Zeit
11  SUBWAY ‘Customer Push Engine   SUBWAY ‘Customer Push Engine’
12  Pizza Hut 60th Anniversarye   Pizza Hut 60th Anniversary – Buy One Get       Two Free
13  SUBWAY ‘Toasties’ launch   SUBWAY ‘Toasties’ launch
14  McDonald’s Jordan – Go Big or Stay Home   McDonald’s – Go Big or Stay Home
15  The Super-Natural Green Wrap   Zaatar w Zeit
16  ALWAYS ON TOP   Burger King Kuwait
17  Fueling the Feeling Raises the Temperature on Sales   KFC
18  Em Khalil Takes over   Em Khalil Takes over
RETAIL NON-FOOD
1  World Without Walls   Babyshop
2  Back To School Blues   Jarir
3  #THEOneSofaStories   THE One Total Home Experince
4  Blooming Beauty – #Nawarty   Sephora Middle East
5  Research Online Purchase Offline   Centrepoint
6  Making a Fashion Statement with Results that were Out of this  World   Centrepoint
7  Tryano – Chalhoub Group   Tryano
SEASONAL MARKETING
1  #SheDrives   Nissan Saudi Arabia
2  Q 5-0 (World Cup)   Infiniti
3  Preventing people from infections this Ramadan   Lifebuoy
4  Reasons to Celebrate   Durex
5  It all started on the streets   Clear
6  Don’t Cheer for Egypt   Vodafone Egypt
7  Audiohunters   Infiniti
8  Moving People   Uber
9  Sunset   Coca-Cola
10  World Cup Breakup   Unilever: Clear
11  #Finishwithlove Ramadan Campaign   Finish
12  Being a Mum   McDonald’s
13  How Tefal got people barbecuing under 50ºC   Tefal Optigrill+
14  Saved by Kalinka   Tunisie Telecom
15  The Right to Play   Unilever – OMO
16  The Digital Live Studio by Renault   Groupe Renault
17  Toyota Ramadan 2018   Um-Khaled
18  Never Take the Jersey off   Coca-Cola
19  Masking Meals, Respecting Hunger   McDonald’s Ramadan Bundle
20  Suhoor For Every Ambition   Jibnet Abou Al Walad
21  Honda Ramadan   Honda Ramadan
22  World Without Walls   Babyshop
23  All the way   UBER
24  Travel For Good   Etihad
25  Made For Egypt!   Midea
SHOPPER MARKETING
1  “Listen…”   hearLIFE Clinic
2  #Finishwithlove Ramadan Campaign   Finish
3  1/JBR: It’s not for everyone   Dubai Properties
4  A Touch of Perfume Luxury   Unilever – Comfort
5  DIY(E-Channels)   Saudi Telecom Company
6  FIFA WORLD CUP   VISA
7  Growth Comes from the Search for the Missing Flavour in Life   Lays
8  How Tefal got people barbecuing under 50ºC   Tefal Optigrill+
9  JPod Skin Journey   Johnson’s Head To Toe Range
10  Pepsi Points   Pepsi
11  Philadelphia shoppable recipes   Philadelphia
12  Research Online Purchase Offline   Centrepoint
13  Save the Cows   Puck
14  Say it with McNuggets & Uber   McDonald’s
15  SCORE WITH HISENSE   Hisense Middle East
16  Sim Delivery In a Snap   Saudi Telecom Company
17  Taking a Bite Out of the Snacks Market   Sunbites Nuts
18  The 1 Dirham Coin for the 1 Dirham Cone   McDonald’s
SOCIAL GOOD – CORPORATE BRANDS
1  Baheya’s Big Game   Juhayna
2  STC Ramadan SME campaign   Saudi Telecom Company
3  The Two-gether Box   Majid Al Futtaim
4  #MAYMKENCH2026   MOROCCO BIDDING NATION
5  The Brother of Noura   Saudi Telecom Company
6  AlAila ‘know your neighbor’   AlAila (The Family) Rice
7  From “Mine” to “Yours”   Unilever – OMO
8  Internet of Things for Rhinos   IBM Solutions
9  Unseen Potential   Al Tayer Motors
10  The Other World Cup   Unilever: Rexona & Clear
11  SSB (Sugar and Sugary Beverages)   Ministry of Health and Prevention
12  LinkedIn Hear it From Me   LinkedIn Hear it From Me
13  KSA Women – #UpToMe   Chevrolet
14  Data for Days   Mobily
SOCIAL GOOD – NON PROFIT
1  SSB (Sugar and Sugary Beverages)   Ministry of Health and Prevention
2  Skins of Peace   Amnesty International
3  UNICEF #TeachYouALesson (#BaddeRabbik)   UNICEF
4  See Autism Differently   The Egyptian Autistic Society
5  Giving Is In Your Blood – Ramadan Blood Drive
  International Federation of Red Cross and         Red Crescent Societies (IFRC)
6  Embrace “Talking Save Lives”   Embrace
7  RDFL – Not Before 18   Not Before 18
8  Break their Fast   UNICEF
TELECOMMUNICATION/MOBILES & INTERNET
1  The Hashtagging Grandpa   Orange
2  Pay for what you use   Jawwy
3  If It Were Your Pain, Would You Share It? #PostWisely   du: #PostWisely 2018
4  Make It Rain   Vodafone Egypt
5  The Internet is more fun on Ooredoo   Ooredoo
6  Slow Face   Connect
7  Saved by Kalinka   Tunisie Telecom
8  The New Stars of Ramadan   Vodafone Egypt
9  The Internet is Unfair   Vodafone Egypt
10  The Game Behind Gaming   Saudi Telecom Company
11  Alfa “True Love Never Goes Blind”   Alfa Telecommunications
12  The 1 Riyal Campaign   Saudi Telecom Company
13  Amazing Happens Together   Omantel: Telco
14  The One Who Did It All   Etisalat
15  Don’t Cheer for Egypt   Vodafone Egypt
TRAVEL TOURISM & TRANSPORTATION
1  All the way   UBER
2  Uber Legends   Uber
3  Design is a Destination   Dubai Design District
4  Why are you you?   Louvre Abu Dhabi
5  Moving People   Uber
6  Commute made easy   UBER
7  Captians – An exclusive offer for everyone   Careem
8  Highway Gallery   Louvre Abu Dhabi
9  Aquaventure After Dark   Atlantis, The Palm Dubai
10  The Atlantis Fan Suite: The world’s first social media suite   Atlantis, The Palm Dubai
11  OnboardTheWorld   Air Arabia
12  Building an Everyday Low Fares Airline for Saudi Arabia   flyadeal
13  The Route Less Traveled   Flynas
14  Water’s greatest playground   Yas Waterworld
15  #YourVacationYourWay   AlTayyar
16  Egypt to Arsenal   Emirates Airline
17  Royal Jordanian – Crazy Fares   Royal Jordanian Airlines – Crazy Fares
YOUTH MARKETING – CHILDREN
1  The Right to Play   Unilever – OMO
2  World Without Walls   Babyshop
3  Save the Cows   Puck
4  Jotun Kids Collection: Letting kids drive the growth of a paint  brand’s premium innovation   Fenomastic Wonderwall
5  Unicef #TeachYouALesson (#BaddeRabbik)   UNICEF
YOUTH MARKETING – TEENS & ADULTS
1  How Nana broke the taboo around period   Nana
2  University Pride  Nescafé
3  Sunset   Coca-Cola
4  Big Mac Craving   McDonald’s: Big Mac Craving
5  Akwa Kart   Etisalat
6  McDonald’s App – 45 Days of Surprises   McDonald’s
7  Red Grinta invades Tunisia   Coca-Cola
8  Back To School Blues   Jarir
9  World Cup Breakup   Unilever: Clear
10  The Super-Natural Green Wrap   The super-natural green wrap
11  You’re not accounted for   EGBANK
12  Mirinda Campaign   Mirinda
13  Big Tasty Online Challenge   McDonald’s GCC
14  Cheetos New Flavors   Cheetos
15  Never Take the Jersey off   Coca-Cola
16  Tic Tac The ‘Keep Ticking’ Challenge   Tic Tac
17  This Close   Clorets
18  AXE What are you thinking?   Unilever Mashreq
19  VIDXB   Dubai Film & Television Commission (DFTC)
20 Smirnoff #MySoundCounts   Smirnoff
21 Amazing Happens Together   Omantel: Telco
22 Embracing The Stereotype   Saudi Telecom Company
23 Street   Embrator
24 Change has a Taste   Coca-Cola
25 Believing in You and your Youth   Emirates NBD

Shortlisted Entries 2017