Asmaa Quorric

Asmaa Quorrich is a passionate Marketer who has being managing Mega brands for the last 15 years. She started her career working at Toyota Motor Cars in her home country Morocco as a brand manager. She then spent 13 years in FMCG starting with P&G and over 9 years with PepsiCo with unique exposure over the Asia Middle East & Africa Region. She had a chance to expand beyond Marketing and gain wide commercial knowledge by leading Beverage Innovation as well as the Joint Venture between PepsiCo & Al Marai as a Commercial Director. She is currently leading KFC Marketing in the MENA & Pakistan region as Chief Marketing Officer. In less than a year, Asmaa succeeded in turning around KFC’s business in MENA and is laying down the foundation for success to assert KFC’s leadership. She is a Fulbright scholar with an MBA with distinction from Suffolk University in Boston. Asmaa is married and lives in Dubai with her husband Omar and her two children, Youssef 5 & Yasmin 3.