11 YEARS OF EFFECTIVENESS

AT THE MENA EFFIE AWARDS

 

The Effie Awards are simple. Winning them? Not so much.

The Awards were first created in 1968 to recognize and celebrate marketing effectiveness. Over the years, the Effie name has become synonymous with not just effectiveness, but with best practices and strong insights in marketing across all disciplines and companies around the world.

The key to winning an Effie is razor-sharp insight, beautiful execution, and outstanding results. The Effie Awards are the only awards to truly celebrate marketing excellence by looking at all facets of a marketing campaign from the objective to the execution right down to the impact.

Over the past decade, we have seen great work coming out of the region year after year. Work that has real results. Work that has impacted social change. Work that has pushed boundaries. Work that has put this region on the global map.