WHY LEADERSHIP IS THE STRONGEST MARKETING STRATEGY RIGHT NOW
Transformation starts at the top, and the need for a strong captain is even more dire in times of crisis. This is true both externally for brands and internally for organizations. Externally, in this uncertain period, consumers are looking for brands to lead the way, innovate, and go beyond products & services to help drive society forward. Internally, it means that marketing leaders can and should become organizations’ growth engines. Today is the time for marketers to take the lead and own it.