Shortlisted Entries 2018

No. ENTRY BRAND
AUTOMOTIVE
1  The Deal Hunters   Al Jazirah Vehicles Agencies & Ford
2  Blind Test Drive   Chevrolet
3  Toyota Ramadan 2018   Um-Khaled
4  Congratulations On Your New Job!   INFINITI of Arabian Automobiles
5  AAC KEFA Spare Parts   AWR ARABIAN AUTOMOBILES
6  Gorilla Tactics   Chevrolet
7  Polls of Adventure   Nissan Middle East
8  #SheDrives   Nissan Saudi Arabia
9  ANABMW   BMW Middle East
10  Save a drop   Shell
11  Q 5-0 (World Cup)   Infiniti
12  Audiohunters   Infiniti
13  X-Trail: Carve Your Own Path   Nissan Middle East
14  What Matters is Inside   Shell Rimula
15  Duster-Machi Duster   Dacia Duster
16  The Path To Mastery   Lincoln
17  Women, meet GMC   GMC: Acadia
18  The Digital Live Studio by Renault   Groupe Renault
19  Battery Buster   Chevrolet
20  INFINITI Dynamic Creative   INFINITI
21  Wait No More   INFINITI of Arabian Automobiles
22  Honda Ramadan   Honda Ramadan
23  Joy Of Coming Home   BMW Middle East
BANKING, FINANCE & INSURANCE
1  Make Small Victories   Byblos Bank
2  RAKMoney Transfer   RAKBANK
3  While you wait…   Emirates NBD
4  Eidiya Express   Emirates NBD
5  The Parent’s Savings Plans   Emirates NBD
6  Banking on Talent   AlexBank
7  You’re not accounted for   EGBANK
8  The Last of 9   Emirates NBD
9  Click To Cash   Vodafone Cash
10  The local’s UAE bank   Emirates NBD
11  Bank Audi “Independence Day”   Bank Audi
12  VISA – FIFA WORLD CUP   VISA
13  My Ras Al Khaimah   RAKBANK
14  HSBC Apple Pay  HSBC Apple Pay
BRAND EXPERIENCE
1  “Listen…”   hearLIFE Clinic
2  Slow Face   Connect
3  If It Were Your Pain, Would You Share It? #PostWisely   du: #PostWisely 2018
4  OnboardTheWorld   Air Arabia
5  The Parent’s Savings Plans   Emirates NBD
6  The Right to Play   Unilever – OMO
7  World Without Walls   Babyshop
8  Blind Test Drive   Chevrolet
9  AAC KEFA Spare Parts   AWR ARABIAN AUTOMOBILES
10  #SheDrives   Nissan Saudi Arabia
11  Rice, Rice and More Rice   Knorr
12  Commute made easy   UBER
13  Banking on Talent   AlexBank
14  Unique to You   Al Rajhi Bank
15  Jotun Kids Collection: Letting kids drive the growth of a paint brand’s premium innovation   Fenomastic Wonderwall
16  Sim Delivery In a Snap   Saudi Telecom Company
17  Polls of Adventure   Nissan Middle East
18  The Game Behind Gaming   Saudi Telecom Company
19  Vintage   Pepsi
20  Just Add Love   Nutella
21  Danone Sing the National Anthem   Danone
22  The Takeaway that takes you away   Atlantis, The Palm Dubai
23  Save the Cows   Puck
24  Red Grinta invades Tunisia   Coca-Cola
25  Highway Gallery   Louvre Abu Dhabi
26  You’re not accounted for   EGBANK
BRANDED CONTENT
1  The Parent’s Savings Plans   Emirates NBD
2  Toyota Ramadan 2018   Um-Khaled
3  Never Take the Jersey off   Coca-Cola
4  If It Were Your Pain, Would You Share It? #PostWisely   du: #PostWisely 2018
5  #SheDrives   Nissan Saudi Arabia
6  The Hashtagging Grandpa   Orange
7  Challenging the category by challenging stereotypes   Puck
8  1/JBR: It’s not for everyone   Dubai Properties
9  The Right to Play   Unilever – OMO
10  The Last of 9   Emirates NBD
11  Saved by Kalinka   Tunisie Telecom
12  Badya-The Creative City   Palm Hills Development
13  What happens in Russia… Won’t Stay in Russia!   Saudi Telecom Company
14  Make Small Victories   Byblos Bank
15  The Internet is Unfair   Vodafone Egypt
16  World Without Walls   Babyshop
17  How Nana broke the taboo around period   Nana
18  Unicef #TeachYouALesson (#BaddeRabbik)   UNICEF
19  University Pride   Nescafé
20  Roman: An Ode to Arab Feminism   Mashrou’ Leila
22  Mirinda Campaign   Mirinda
23  Sunset   Coca-Cola
24  Don’t Cheer for Egypt   Vodafone Egypt
25  “Cheer up Losers!   McDonald’s
26  Polls of Adventure   Nissan Middle East
27  Cooking Rediscovered   MAGGI Chicken and Herbs
28  How Tefal got people barbecuing under 50ºC   Tefal Optigrill+
COSMETICS & FRAGRANCES
1  Wear your Colours   Maybelline
2  Mothers and Daughters   L’Oreal
3  Eyes of Arabia   Olay
DATA DRIVEN/PROGRAMMATIC
1  If It Were Your Pain, Would You Share It? #PostWisely   du: #PostWisely 2018
2  Congratulations On Your New Job!   INFINITI of Arabian Automobiles
3  Uber Legends   Uber
4  How Tefal got people barbecuing under 50ºC   Tefal Optigrill+
5  Preventing people from infections this Ramadan   Lifebuoy
6  While you wait…   Emirates NBD
7  The local’s UAE bank   Emirates NBD
8  The End of Roamophobia   Etisalat
9  Big Tasty Online Challenge   McDonald’s GCC
10  Danone Big Cup   Danone
11  INFINITI Dynamic Creative   INFINITI
12  SUBWAY ‘Toasties’ launch   SUBWAY ‘Toasties’ launch
13  “Cheer up Losers!   McDonald’s
14  The Atlantis Fan Suite: The world’s first social media suite   Atlantis, The Palm Dubai
15  Research Online Purchase Offline   Centrepoint
16  X-Trail: Precision Marketing   Nissan Middle East
ELECTRONICS
1  Hacking Classifieds   Beko
2  The Aquaboard   Beko
3  Made For Egypt!   Midea
4  The D-Remote   Beko
5  Cognitive Summit:   IBM Solutions
6  Be Seen #WithGalaxy   Samsung Gulf Electronics
7  How educating IT Professionals helped Microsoft grow its Cloud  Computing business   Microsoft Azure
ENTERTAINMENT & SPORTS
1  Never Take the Jersey off   Coca-Cola
2  The Blue Bank Goes Red   Emirates NBD
3  Drive On Defense   Shell Helix
4  Roman: An Ode to Arab Feminism   Mashrou’ Leila
5  World Cup Breakup   Unilever: Clear
6  It all started on the streets   Clear
7  FIFA WORLD CUP   VISA
8  Red Grinta invades Tunisia   Coca-Cola
9  SBC TV Channel Launch Campaign   SBC
10  World Cup campaign   Saudi Telecom Company
11  World Cup – Why go to Russia?   Zain Kuwait
12  Hublot Middle East-2018 FIFA World Cup Campaign   Hublot
13  Dubai Fitness Challenge   Decathlon
14  Saudis meet Russia   Mobily
FMCG
1  University Pride   Nescafé
2  Rice, Rice and More Rice   Knorr
3  Save the Cows   Puck
4  Sunset   Coca-Cola
5  Change has a Taste   Coca-Cola
6  Challenging the category by challenging stereotypes   Puck
7  Philadelphia shoppable recipes   Philadelphia
8  The Unofficial Champion of the World Cup   Snickers
9  Growth Comes from the Search for the Missing Flavour in Life   Lays
10  Growing Bigger Hearts   Kinder
11  The Face Of The Earth Project   Absolut Vodka
12  Ferrero Rocher – My Mom Is   Ferrero Rocher
13  World Mankousheh Day   Zaatar w Zeit
14  Saudi Pride   Pepsi
15  Nutella B-Ready Launch   Nutella B-Ready
16  Just Add Love   Nutella
17  Schweppes – Experience Says   Schweppes
18  The Super-Natural Green Wrap   Zaatar w Zeit
19  Danone Sing the National Anthem   Danone
20  Rabea Tea Express Every Day   Rabea Tea
21  This Close   Clorets
HEALTHCARE – OTC
1   “Listen…”   hearLIFE Clinic
2   Don’t wait for Diabetes   diabetes awareness campaign
3   Panadol Night   Panadol Night
MEDIA INNOVATION – EXISTING CHANNEL
1  Highway Gallery   Louvre Abu Dhabi
2  The local’s UAE bank   Emirates NBD
3  “Listen…”   hearLIFE Clinic
4  Uber Legends   Uber
5  Polls of Adventure   Nissan Middle East
6  The 1 Dirham Coin for the 1 Dirham Cone   McDonald’s
7  Pepsi Vintage Ride   Pepsi
8  Egyptian Students Coffee   Nescafe
9  Save the Cows   Puck
10  Smirnoff #MySoundCounts   Smirnoff
11  The Aquaboard   Beko
12  Unique to You   Al Rajhi Bank
13  Pizza Hut 60th Anniversary   Pizza Hut 60th Anniversary – Buy One Get       Two Free
14  Delivering Delight   Lipton Ice Tea
15  Microsoft 365: Protecting businesses from cybercriminal activity   Microsoft 365
16  Congratulations On Your New Job!   INFINITI of Arabian Automobiles
17  REXONA ‘Heart of the Nation   REXONA ‘Heart of the Nation’
18  What happens in Russia… Won’t Stay in Russia!   Saudi Telecom Company
19  SUBWAY ‘Social Soccer’   SUBWAY ‘Social Soccer’
20  The Digital Live Studio by Renault   Groupe Renault
21  SUBWAY ‘Customer Push EngineSUBWAY   SUBWAY ‘Customer Push Engine’
22  SUBWAY ‘Toasties’ launch   SUBWAY ‘Toasties’ launch
23  Beyond Performance   Dubai Properties LLC
24  Choose your Escapes with Rotana   Rotana
MEDIA INNOVATION – NEW CHANNEL
1  The Unofficial Champion of the World Cup   Snickers
2  Commute made easy   UBER
3  The Last of 9   Emirates NBD
4  What Matters is Inside   Shell Rimula
5  The Atlantis Fan Suite: The world’s first social media suite   Atlantis, The Palm Dubai
6  Big Tasty Online Challenge   McDonald’s GCC
7  The D-Remote   Beko
8  How educating IT Professionals helped Microsoft grow its Cloud  Computing business   Microsoft Azure
9  Red Grinta invades Tunisia   Coca-Cola
10  REXONA ‘Heart of the Nation’   REXONA ‘Heart of the Nation’
11  JPod Skin Journey   Johnson’s Head To Toe Range
NEW PRODUCT/SERVICES
1 Unique to You   Al Rajhi Bank
2  Street   Embrator
3  Innovative Lifestyle Banking with Liv.   Liv. Bank
4  Cooking Rediscovered   MAGGI Chicken and Herbs
5  Life Can Surprise You, the Control Plan Won’t   du: Control Plan
6  Cheetos New Flavors   Cheetos
7  Chateau Ksara “Nuance – Invite the New”   Chateau Ksara
8  Vintage   Pepsi
9  Taking a Bite Out of the Snacks Market   Sunbites Nuts
10  Danone Big Cup   Danone
11  Jotun Kids Collection: Letting kids drive the growth of a paint  brand’s premium innovation   Fenomastic Wonderwall
NON FOOD FMCG
1  The Right to Play   Unilever – OMO
2  A Touch of Perfume Luxury   Unilever – Comfort
3  Ariel Gel Relaunch Egypt ‘No Compromise   P&G / Ariel
4  1000 Ways of Cheering   Persil
5  How Tefal got people barbecuing under 50ºC   Tefal Optigrill+
6  Smirnoff #MySoundCounts   Smirnoff
7  #Finishwithlove Ramadan Campaign   Finish
8  Bingo Beyond Clean   Bingo
PERSONAL CARE PRODUCTS
1  How Nana broke the taboo around period   Nana
2  Preventing people from infections this Ramadan   Lifebuoy
3  Reasons to Celebrate   Durex
4  People of the Internet – P&G (H&S Egypt World Cup 2018)   Head & Shoulders
5  Closeup Valentine   Closeup
6  REXONA ‘Heart of the Nation’   REXONA ‘Heart of the Nation’
7  Signal – Time to change your brush   Signal – Time To Change Your Brush
8  Always “Generation of Firsts”   P&G / Always
9  You’re Gold   Unilever – AXE
10  The first step of Beauty   Veet
11  TRESEMMÉ – The Power of Gorgeous Hair   TRESemmé Arabia
REAL ESTATE
1  1/JBR: It’s not for everyone   Dubai Properties
2  Villanova – Homes with Room to Grow   Dubai Properties
3  Badya-The Creative City   Palm Hills Development
4  Beyond Performance   Dubai Properties LLC
RENAISSANCE
1  Unique to You   Al Rajhi Bank
2  University Pride   Nescafé
3  Badya-The Creative City   Palm Hills Development
4  Sunset   Coca-Cola
5  The End of Roamophobia   Etisalat
6  Street   Embrator
7  Cheetos New Flavors   Cheetos
8  Uber Legends   Uber
9  The 1 Dirham Coin for the 1 Dirham Cone   McDonald’s
10  The Hashtagging Grandpa   Orange
11  Roman: An Ode to Arab Feminism   Mashrou’ Leila
12  1/JBR: It’s not for everyone   Dubai Properties
13  Amazing Happens Together   Omantel: Telco
14  Change has a Taste   Coca-Cola
15  The Parent’s Savings Plans   Emirates NBD
16  World Without Walls   Babyshop
17  Big Tasty Online Challenge   McDonald’s GCC
18  Duster Machi Duster   Dacia Duster
19  Challenging the category by challenging stereotypes   Puck
20  The Internet is more fun on Ooredoo   Ooredoo
21  The Power of Data   KFC
22  Merkle Your Social   Pioneer
RETAIL FOOD
1  The Takeaway that takes you away   Atlantis, The Palm Dubai
2  “Cheer up Losers!”   McDonald’s
3  Big Tasty Online Challenge   McDonald’s GCC
4  The 1 Dirham Coin for the 1 Dirham Cone   McDonald’s
5  Masking Meals, Respecting Hunger   McDonald’s Ramadan Bundle
6  Say it with McNuggets & Uber   McDonald’s
7  Big Mac Craving   McDonald’s: Big Mac Craving
8  Being a Mum   McDonald’s
9  SUBWAY ‘Social Soccer’   SUBWAY ‘Social Soccer’
10  World Mankousheh Day   Zaatar w Zeit
11  SUBWAY ‘Customer Push Engine   SUBWAY ‘Customer Push Engine’
12  Pizza Hut 60th Anniversarye   Pizza Hut 60th Anniversary – Buy One Get       Two Free
13  SUBWAY ‘Toasties’ launch   SUBWAY ‘Toasties’ launch
14  McDonald’s Jordan – Go Big or Stay Home   McDonald’s – Go Big or Stay Home
15  The Super-Natural Green Wrap   Zaatar w Zeit
16  ALWAYS ON TOP   Burger King Kuwait
17  Fueling the Feeling Raises the Temperature on Sales   KFC
18  Em Khalil Takes over   Em Khalil Takes over
RETAIL NON-FOOD
1  World Without Walls   Babyshop
2  Back To School Blues   Jarir
3  #THEOneSofaStories   THE One Total Home Experince
4  Blooming Beauty – #Nawarty   Sephora Middle East
5  Research Online Purchase Offline   Centrepoint
6  Making a Fashion Statement with Results that were Out of this  World   Centrepoint
7  Tryano – Chalhoub Group   Tryano
SEASONAL MARKETING
1  #SheDrives   Nissan Saudi Arabia
2  Q 5-0 (World Cup)   Infiniti
3  Preventing people from infections this Ramadan   Lifebuoy
4  Reasons to Celebrate   Durex
5  It all started on the streets   Clear
6  Don’t Cheer for Egypt   Vodafone Egypt
7  Audiohunters   Infiniti
8  Moving People   Uber
9  Sunset   Coca-Cola
10  World Cup Breakup   Unilever: Clear
11  #Finishwithlove Ramadan Campaign   Finish
12  Being a Mum   McDonald’s
13  How Tefal got people barbecuing under 50ºC   Tefal Optigrill+
14  Saved by Kalinka   Tunisie Telecom
15  The Right to Play   Unilever – OMO
16  The Digital Live Studio by Renault   Groupe Renault
17  Toyota Ramadan 2018   Um-Khaled
18  Never Take the Jersey off   Coca-Cola
19  Masking Meals, Respecting Hunger   McDonald’s Ramadan Bundle
20  Suhoor For Every Ambition   Jibnet Abou Al Walad
21  Honda Ramadan   Honda Ramadan
22  World Without Walls   Babyshop
23  All the way   UBER
24  Travel For Good   Etihad
25  Made For Egypt!   Midea
SHOPPER MARKETING
1  “Listen…”   hearLIFE Clinic
2  #Finishwithlove Ramadan Campaign   Finish
3  1/JBR: It’s not for everyone   Dubai Properties
4  A Touch of Perfume Luxury   Unilever – Comfort
5  DIY(E-Channels)   Saudi Telecom Company
6  FIFA WORLD CUP   VISA
7  Growth Comes from the Search for the Missing Flavour in Life   Lays
8  How Tefal got people barbecuing under 50ºC   Tefal Optigrill+
9  JPod Skin Journey   Johnson’s Head To Toe Range
10  Pepsi Points   Pepsi
11  Philadelphia shoppable recipes   Philadelphia
12  Research Online Purchase Offline   Centrepoint
13  Save the Cows   Puck
14  Say it with McNuggets & Uber   McDonald’s
15  SCORE WITH HISENSE   Hisense Middle East
16  Sim Delivery In a Snap   Saudi Telecom Company
17  Taking a Bite Out of the Snacks Market   Sunbites Nuts
18  The 1 Dirham Coin for the 1 Dirham Cone   McDonald’s
SOCIAL GOOD – CORPORATE BRANDS
1  Baheya’s Big Game   Juhayna
2  STC Ramadan SME campaign   Saudi Telecom Company
3  The Two-gether Box   Majid Al Futtaim
4  #MAYMKENCH2026   MOROCCO BIDDING NATION
5  The Brother of Noura   Saudi Telecom Company
6  AlAila ‘know your neighbor’   AlAila (The Family) Rice
7  From “Mine” to “Yours”   Unilever – OMO
8  Internet of Things for Rhinos   IBM Solutions
9  Unseen Potential   Al Tayer Motors
10  The Other World Cup   Unilever: Rexona & Clear
11  SSB (Sugar and Sugary Beverages)   Ministry of Health and Prevention
12  LinkedIn Hear it From Me   LinkedIn Hear it From Me
13  KSA Women – #UpToMe   Chevrolet
14  Data for Days   Mobily
SOCIAL GOOD – NON PROFIT
1  SSB (Sugar and Sugary Beverages)   Ministry of Health and Prevention
2  Skins of Peace   Amnesty International
3  UNICEF #TeachYouALesson (#BaddeRabbik)   UNICEF
4  See Autism Differently   The Egyptian Autistic Society
5  Giving Is In Your Blood – Ramadan Blood Drive
  International Federation of Red Cross and         Red Crescent Societies (IFRC)
6  Embrace “Talking Save Lives”   Embrace
7  RDFL – Not Before 18   Not Before 18
8  Break their Fast   UNICEF
TELECOMMUNICATION/MOBILES & INTERNET
1  The Hashtagging Grandpa   Orange
2  Pay for what you use   Jawwy
3  If It Were Your Pain, Would You Share It? #PostWisely   du: #PostWisely 2018
4  Make It Rain   Vodafone Egypt
5  The Internet is more fun on Ooredoo   Ooredoo
6  Slow Face   Connect
7  Saved by Kalinka   Tunisie Telecom
8  The New Stars of Ramadan   Vodafone Egypt
9  The Internet is Unfair   Vodafone Egypt
10  The Game Behind Gaming   Saudi Telecom Company
11  Alfa “True Love Never Goes Blind”   Alfa Telecommunications
12  The 1 Riyal Campaign   Saudi Telecom Company
13  Amazing Happens Together   Omantel: Telco
14  The One Who Did It All   Etisalat
15  Don’t Cheer for Egypt   Vodafone Egypt
TRAVEL TOURISM & TRANSPORTATION
1  All the way   UBER
2  Uber Legends   Uber
3  Design is a Destination   Dubai Design District
4  Why are you you?   Louvre Abu Dhabi
5  Moving People   Uber
6  Commute made easy   UBER
7  Captians – An exclusive offer for everyone   Careem
8  Highway Gallery   Louvre Abu Dhabi
9  Aquaventure After Dark   Atlantis, The Palm Dubai
10  The Atlantis Fan Suite: The world’s first social media suite   Atlantis, The Palm Dubai
11  OnboardTheWorld   Air Arabia
12  Building an Everyday Low Fares Airline for Saudi Arabia   flyadeal
13  The Route Less Traveled   Flynas
14  Water’s greatest playground   Yas Waterworld
15  #YourVacationYourWay   AlTayyar
16  Egypt to Arsenal   Emirates Airline
17  Royal Jordanian – Crazy Fares   Royal Jordanian Airlines – Crazy Fares
YOUTH MARKETING – CHILDREN
1  The Right to Play   Unilever – OMO
2  World Without Walls   Babyshop
3  Save the Cows   Puck
4  Jotun Kids Collection: Letting kids drive the growth of a paint  brand’s premium innovation   Fenomastic Wonderwall
5  Unicef #TeachYouALesson (#BaddeRabbik)   UNICEF
YOUTH MARKETING – TEENS & ADULTS
1  How Nana broke the taboo around period   Nana
2  University Pride  Nescafé
3  Sunset   Coca-Cola
4  Big Mac Craving   McDonald’s: Big Mac Craving
5  Akwa Kart   Etisalat
6  McDonald’s App – 45 Days of Surprises   McDonald’s
7  Red Grinta invades Tunisia   Coca-Cola
8  Back To School Blues   Jarir
9  World Cup Breakup   Unilever: Clear
10  The Super-Natural Green Wrap   The super-natural green wrap
11  You’re not accounted for   EGBANK
12  Mirinda Campaign   Mirinda
13  Big Tasty Online Challenge   McDonald’s GCC
14  Cheetos New Flavors   Cheetos
15  Never Take the Jersey off   Coca-Cola
16  Tic Tac The ‘Keep Ticking’ Challenge   Tic Tac
17  This Close   Clorets
18  AXE What are you thinking?   Unilever Mashreq
19  VIDXB   Dubai Film & Television Commission (DFTC)
20 Smirnoff #MySoundCounts   Smirnoff
21 Amazing Happens Together   Omantel: Telco
22 Embracing The Stereotype   Saudi Telecom Company
23 Street   Embrator
24 Change has a Taste   Coca-Cola
25 Believing in You and your Youth   Emirates NBD

 

Shortlisted Entries 2017